Social Media Examiner

DECEMBER 21, 2023

Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? In this article, we’ll explore behavior science tips that lead to better marketing results. Why Should Marketers Focus on Behavioral Science? “Why do people do what they do?” This fundamental question has long captivated Nancy Harhut, author of […] The post Three Behavioral Science Tips for Better Marketing Results appeared first on Social Media Examiner.

Marketers 138

Marketers Marketing Social Media Marketing 138

Aspiration Marketing

DECEMBER 21, 2023

Navigating the complexities of search engine optimization (SEO) can be a daunting task. However, understanding and implementing SEO best practices is crucial for businesses to elevate their online presence and attract potential customers. One often overlooked yet essential aspect of SEO is the proper utilization of canonical tags.

SEO 236

SEO Customer 236

Martech

DECEMBER 21, 2023

Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing.

Transform 134

Transform Event Marketing Marketers Marketing 134

Buffer Marketing

DECEMBER 21, 2023

Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of why I think these posts performed so well.

Analytics 132

Analytics Branding Social Media Marketing Product 132

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. However, indications are that Google is improving its ability to identify low-quality AI content algorithmically. Spammy AI content all over the web You don’t need to be in SEO to know generative AI content has been finding its way into Google search results over the last 12 months.

User-Generated 130

User-Generated SEO Branding Management 130

Martech

DECEMBER 21, 2023

Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.

User-Generated 128

User-Generated Customer Journey Analytics Digital Marketing 128

Search Engine Land

DECEMBER 21, 2023

In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini , is its largest and most advanced, capable of understanding text, code, audio, images and video. We expect to see its full potential unleashed on Google Search in 2024.

Real Estate 119

Real Estate Transform User-Generated Customer Journey 119

Sprout Social

DECEMBER 21, 2023

Think about the last purchase you made. What made you choose one product over another? Its look? Its ease of use? The price point? Consumers have to weigh many options any time they make a purchase. So it pays for your brand and products to stand out against the competition. But what does make your offerings stand out? And how can you be “the only choice” against your competitors?

Product 119

Product Price Target Market Food 119

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. There are two things to do before starting this process. Nail your value proposition. Constructing a powerful and effective value proposition must include what is exclusive to your offer and answer the question “Why should I choose your company over any

Product 116

Product Education Communications Promotion 116

Hubspot Marketing

DECEMBER 21, 2023

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. Your business blog presents an opportunity to connect with your audience by providing helpful and enjoyable content that keeps people coming back.

B2C 115

B2C eBook Food Content Marketing 115

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Backlinko

DECEMBER 21, 2023

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. In this guide, I’ll tell you: Exactly what CTR is and why it’s important, How to calculate it, What’s classed as a “good” CTR, How to track it, How to improve it, And much more!

User-Generated 114

User-Generated SEO Real Estate Advertisers 114

Hubspot Marketing

DECEMBER 21, 2023

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when you're looking for something about the same size and thickness as a business card? It becomes clear how alike most business cards have come to look. As a company rep or prospective employee, you need to stand out from the pile. So, we've gathered business card examples based on insights from marketing managers, recruiters, and decision-makers to help. 5 Good Business Card Examples To

CMO 113

CMO Communications Management Law 113

Martech

DECEMBER 21, 2023

Successful digital events require careful planning. That means getting a strategy, agenda and team in place to deliver a compelling experience to attendees. “You always want happy and engaged attendees who are not only learning through sessions or connecting with each other but are also learning, connecting with your business or brand, and are deepening their relationship with your organization,” said event strategist, event management and logistics leader, consultant Marsha Maxwell, in a sessio

Logistics 112

Logistics Law User-Generated Education 112

Search Engine Land

DECEMBER 21, 2023

Google posted an indexing issue with Google Search, saying it is investigating reports of indexing delays for content. Google said this issue is “affecting a small number of sites” and they are “working on identifying the root cause.” What Google wrote. Google posted , “Google is investigating reports about delayed indexing in Google Search that’s affecting a small number of sites.

SEO 102

SEO 102

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sachs Marketing Group

DECEMBER 21, 2023

Improving SEO on Amazon involves optimizing your product listings to rank higher in Amazon’s search results. It’s about understanding Amazon’s unique algorithm, leveraging relevant keywords, and enhancing product visibility. In this article, I’m sharing how to improve SEO on Amazon, increase the visibility of your products, and drive more sales.

SEO 96

SEO Price Logistics eCommerce 96

Search Engine Land

DECEMBER 21, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.

Transform 98

Transform B2C Whitepaper Marketers 98

Digital Marketer

DECEMBER 21, 2023

First, think of how vast the internet is, and how impossible it is to reach every crack, corner, and crevice. Now, imagine a place where millions of people endlessly sift through this vastness, promoting what’s worthy of the front page and removing what’s rubbish. That’s Reddit. If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else

Management 95

Management Branding Social Media Marketing Place 95

CopyBlogger

DECEMBER 21, 2023

Danny Miranda is in the top 1% of podcasters, and has interviewed some of the best entrepreneurs of our time, Continue Reading The post How To Make A Successful Podcast: From A Top 1% Podcaster appeared first on Copyblogger.

Content Marketing 88

Content Marketing Marketing Marketers 88

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Digital Marketer

DECEMBER 21, 2023

Whether you love it or hate it, there’s no escaping it! When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. More and more AI tools are cropping up with the promise of making your job easier.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Scoop.it!

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. In this blog post, we’re diving into the art of effective content curation and unpacking strategies to take your knowledge sharing to the next level.

Fashion 88

Fashion SEO Thought Leadership Education 88

Duct Tape Marketing

DECEMBER 21, 2023

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity. With decades of experience generating millions in revenue, Anthony shared insights from his latest book, “The Negativity Fast: Proven Techniques to Increa

Transform 88

Transform Pharmaceutical Law Marketers 88

Litmus

DECEMBER 21, 2023

Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Sure, email clients don’t make it easy with over 300,000 potential email renderings and email client updates that can happen on average every 1.2 days. But we’re up for that challenge at Litmus.

New Technology 86

New Technology Email Marketing Management Branding 86

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Lynton Web

DECEMBER 21, 2023

November’s product releases from HubSpot were small but mighty. From webhook triggers in workflows to conditional property options to enrolling contacts in a workflow using a webhook, we’re here to tell you all about ‘em. Let’s dig in. Social Media Tags and Mentions No more editing after your post is published, friends! HubSpot now allows you to tag profiles in photos and Reels!

CRM 59

CRM Place Product Customer 59

Welcome Software

DECEMBER 21, 2023

Let's cut to the chase: if you're not doing omnichannel marketing in 2024, you're behind. A bold statement, I know, but in today's dynamic, digitally-driven landscape, the significance of omnichannel marketing for marketers cannot be overstated. Given the variety of channels available for customer engagement — from social media platforms to physical stores — adopting a unified approach to marketing is crucial.

Marketers 52

Marketers Marketing SEO Content Marketing 52

Lynton Web

DECEMBER 21, 2023

In an era where digital transformation is critical, integrating tools like HubSpot and Stripe is a pivotal step for businesses aiming to streamline operations and enhance customer engagement. The HubSpot Stripe Integration is a powerful combination, joining the strengths of HubSpot, a leading CRM and marketing platform, with Stripe, a renowned payment processing system.

Transform 59

Transform CRM Customer Journey Management 59

Bannerflow

DECEMBER 21, 2023

In the world of digital marketing, where every click and scroll counts, capturing and holding your audience's attention is a real art. With countless messages vying for their focus, consumers have become adept at sifting through the noise. For brands who are looking for a way to truly connect with their audience, two vital ingredients come into play: attention and emotion.

Digital Marketing 52

Digital Marketing Marketers Marketing Branding 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Use Insider

DECEMBER 21, 2023

What is WhatsApp Flows? Meta has expanded its WhatsApp Business Platform by launching a new service: WhatsApp Flows. This feature enables brands to offer users the functionality of an immersive in-app shopping experience without them ever leaving the platform. WhatsApp Flows allows brands to go from chatting with and advising users—which is already possible with WhatsApp business messaging —to completing transactions, such as choosing seats on flights or comparing car insurance premiums.

Branding 52

Branding User-Generated eCommerce Customer Journey 52

Bannerflow

DECEMBER 21, 2023

As we enter 2024, digital marketers are navigating a landscape that's not just changing – it's transforming. One of the biggest game changers is the phase-out of third-party cookies. This significant shift is challenging us to rethink how we collect and use data, with a newfound focus on privacy and ethical practices. It's not just about adapting; it's about innovating how we connect with audiences.

Transform 52

Transform Marketers Marketing Digital Marketing 52

Zumvu

DECEMBER 21, 2023

Running a small business means striving to stand out among big companies. This can be daunting if you need more expertise to do so.

52

52

Use Insider

DECEMBER 21, 2023

What is an omnichannel experience for customers? Let’s begin by defining exactly what we mean by an “omnichannel experience for customers”. An omnichannel experience for customers refers to a seamless and integrated approach to customer interactions across multiple channels and touchpoints to improve omnichannel customer engagement. The goal is to provide a unified and consistent experience regardless of the channels customers use to interact with a business.

Customer 52

Customer Customer Journey Shoppers Key Performance Indicator 52

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform