Aspiration Marketing
NOVEMBER 19, 2024
In the fast-paced world of digital marketing, webinars have emerged as a potent tool for businesses to reach, engage, and convert their target audience. 91% of B2B marketers leverage webinars as content strategy, underscoring their effectiveness in driving results. So, what exactly is webinar marketing?
Hubspot Marketing
NOVEMBER 19, 2024
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of rabbit hole.
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Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
The Marketing Operations Leader
NOVEMBER 19, 2024
In this edition: 10 Things Ops Teams Should Steal from Product Management The Woes of Working in Marketing Operations POLL - What is The Biggest Data Challenge Marketers Face Today? For Paid Subscribers: The Paradox of the Job Title: Does It Really Matter? REMINDER: The Marketing Operations Virtual Event of the Quarter (MOPs Breakout) is this Wednesday!
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
SmartBrief - Marketing
NOVEMBER 19, 2024
Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. In the Gartner Hype Cycle , when a new technology emerges, there is often a wave of excitement about its potential that Gartner labels the “Peak of Inflated Expectations.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 19, 2024
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
The LeadG2 Blog
NOVEMBER 19, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
Social Media Examiner
NOVEMBER 19, 2024
Do you know what people really think about your business? Wondering how AI can help you determine your real value so you can stand out in a noisy marketplace? In this article, you'll discover how AI can help you make data-driven marketing decisions that resonate with your audience. From Banking to AI Strategy: Liza Adams' […] The post AI Insights: Uncovering Customer Value appeared first on Social Media Examiner.
Marketing Insider Group
NOVEMBER 19, 2024
Creating a website that is not only visually appealing but also optimized for search engines is huge for reaching new audiences. SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Bannerflow
NOVEMBER 19, 2024
Today there are many different in-house marketing models. The most complicated and rewarding structure being that of the in-house agency. Yet, according to Bannerflow’s State of in-housing Report 2021 , only 36 percent of brands have developed a separate in-house agency.
Martech
NOVEMBER 19, 2024
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates the global browser market, and its separation from Google could dramatically reshape the tech landscape and digital advertising.
Practical eCommerce - Marketing
NOVEMBER 19, 2024
This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content. The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce.
SocialPilot
NOVEMBER 19, 2024
Most customers seek online reviews of other users and treat them as personal recommendations. This means that even one negative or fake review can have an impact on your reputation. That is why you need to put your faith in a robust online review management platform. The right tool allows you to monitor customer feedback across the web, respond appropriately, generate more positive reviews, and analyze your overall online reputation.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Set Up
NOVEMBER 19, 2024
A peek into last year’s Happy Hour! In support of our vision to connect marketers with the best people and resources, we’ve hosted a Happy Hour for the Atlanta marketing community at our office for the last two years. Partners, community members, and Clients all join together to laugh, chat, and learn more about one another. At these Happy Hours we provide a “Networking Bingo” sheet to help people start conversations and guide them through networking.
Use Insider
NOVEMBER 19, 2024
Bloomreach and Klaviyo compete in some of the most important areas for many eCommerce marketers — email, SMS, and mobile push marketing. Their capabilities in these areas are similar, although Klaviyo has an edge when it becomes to email and SMS, while Bloomreach is a complete and versatile omnichannel solution. However, beyond the similarities, Bloomreach and Klaviyo are drastically different platforms.
Bannerflow
NOVEMBER 19, 2024
To innovate in display advertising brings rewards – and is far easier to achieve than many brands realise. Indeed, with the right people, right team structure, and right technology it’s simple to produce remarkable campaigns in-house that convert.
Buffer Marketing
NOVEMBER 19, 2024
With so many different post options, it’s hard to know which Instagram image size to use and when. If you’re looking for guidance that’s a little more detailed than “a width of at least 1,080 pixels with an aspect ratio between 1.91:1 and 4:5 ,” we can help. Because Instagram is a platform centered around visually appealing content, using this Instagram image size guide is crucial if you want to give your posts the best chance of getting that all-important enga
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Bannerflow
NOVEMBER 19, 2024
Fintech moves fast and for CMC Markets being timely with its messaging is crucial. Not only that but having the agility to work across teams, as well as deal with the unexpected means having a platform, like Bannerflow, is essential for digital advertising production.
illumin
NOVEMBER 19, 2024
The holiday shopping season is pivotal for retail advertising. This period spans from October to December, depending on who you ask. For these short few months, spending booms, and retailers garner the revenue (and profit) they need to sustain them through the next year. They bank on this rise in spending. So, with the cost of living rising continually, can retailers still count on a booming 2024 holiday season?
Set Up
NOVEMBER 19, 2024
Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients. This year’s results, drawn from over 400 responses across industries, spotlight the evolving priorities, challenges, and opportunities in these relationships.
Hubspot Marketing
NOVEMBER 19, 2024
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
NOVEMBER 19, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it was heartening to see more people from historically excluded groups entering and staying in the industry.
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