Martech
MARCH 4, 2024
As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology. We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant.
Aspiration Marketing
MARCH 4, 2024
Digital marketing is a buzzword that's all the talk in the professional world. Existing businesses are already setting up their online websites, and new startups are using this medium as a starting point for business. The attraction of digital marketing comes from the fact that if done right, it can generate a decent amount of revenue. I suggest you enter this field, as it is a future-proof industry.
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Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.
Hubspot Marketing
MARCH 4, 2024
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted to be among the video-centric apps to see the most growth in 2024 , standing out will be crucial.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MARCH 4, 2024
New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email.
Buffer Marketing
MARCH 4, 2024
Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
MARCH 4, 2024
Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks.
Martech
MARCH 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
MARCH 4, 2024
Search Engine Land’s Periodic Table of SEO Elements is back – and this time it’s interactive. Introduced in 2011 (originally known as The Periodic Table Of SEO Ranking Factors), the Periodic Table of SEO Elements is now updated for 2024. What is the Periodic Table of SEO Elements? The SEO Periodic Table is designed to help break down the various elements of SEO that matter now in a way that we hope is easy to understand, whether you are new to SEO or just need a visual to help explain to c
Hubspot Marketing
MARCH 4, 2024
Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
MARCH 4, 2024
Performance Max campaigns will be available on Microsoft Advertising globally from March 5. PMax explained. PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. It can be used to create campaign assets and ensure your ad reaches your target audience to maximize conversions for your campaign.
Hubspot Marketing
MARCH 4, 2024
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy. But when the micro-blogging site went public last month, it skyrocketed to an estimated 4 Million users almost overnight. That kind of growth can be chum in the water for marketers. But is the social media startup worth your time?
Search Engine Land
MARCH 4, 2024
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific targeting and personalized advertising tactics are the norm and pillars on which strategy, budgets and team structures are based.
SmartBrief - Marketing
MARCH 4, 2024
In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy. In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitat
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
MARCH 4, 2024
In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting.
SocialPilot
MARCH 4, 2024
Navigating the digital landscape of social media can be quite the puzzle, but get this: knowing the right social media image sizes can help you put it all together quickly. With the appropriate image dimensions at your fingertips, you can display pictures as intended without awkward crops or loss of quality. Think about it – each platform has its unique set of rules, especially regarding visuals.
Search Engine Land
MARCH 4, 2024
A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO. The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool.
yorCMO
MARCH 4, 2024
Branding is important for business owners, but many small and midsize businesses don't do it right. Learn how embracing authenticity can help. The post The Importance of Authenticity in Branding: One Firm’s Transformation appeared first on yorCMO.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
MARCH 4, 2024
Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. Post scheduling on Threads allows brands and publishers to manage and expand their presence on the app more easily, while analytics provides businesses with more insights into Threads engagement enabling brands to optimize their c
Duct Tape Marketing
MARCH 4, 2024
How to Build Trust with Clients: A Proven Strategy Guide written by Shawna Salinger read more at Duct Tape Marketing Longevity and success in business depends on establishing client trust. Picture this: You’re meeting a potential client for the first time. Within the first few moments, they’re sizing you up, evaluating not just your credentials but also your demeanor, your communication style, and most importantly, your authenticity.
Search Engine Land
MARCH 4, 2024
Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads (LSA) program.
Marketing Insider Group
MARCH 4, 2024
Consumers have a love-hate relationship with digital advertising. On one hand, they want to learn about new products and services. On the other, they resent being bombarded and followed by ads that feel irrelevant, intrusive, or downright creepy. How can marketers ensure their ads are welcomed rather than resented? One solution is to give consumers more choice and control over the ad-related content they see.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
MARCH 4, 2024
Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The allegations. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices for advertisers and limiting their access to more budget-friendly alternatives.
Marketing Insider Group
MARCH 4, 2024
Imagine waking up to find your content on everyone’s lips, the buzzword of the day, without you having to lift a finger. Welcome to the world of content discovery: A place where your stories find their audience in the vast digital expanse, not through sheer luck, but through a blend of strategy, technology, and a bit of marketing magic. In this guide, we’ll unravel the mysteries of content discovery, showing you not just why it’s crucial for your marketing strategy, but also ho
Chief Martec
MARCH 4, 2024
First, one more reminder: please take our Martech Composability Survey this week. When you see the questions, I think you’ll agree that having a statistically significant dataset for a “no BS” view of this topic would be super valuable for the whole martech community. We’ll share the full results publicly. But we need your participation.
Businesses Grow
MARCH 4, 2024
You’ll probably want to hurt me after you read this post. My thesis is that authenticity might not matter as much as we say, and it might be more effective to be the best fake possible. Let’s begin, with the future of fakes. I love fakes Slowly but surely, my Instagram feed is filling with AI-generated content … Musical mash-ups of long-dead rock stars Surreal science fiction landscapes Twisted art and images that make you wonder, “How did they do that?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
DirectMail2.0
MARCH 4, 2024
This sales-centric webinar brings together several sales superstars within the print industry. We explore key strategies, best practices, and cutting-edge techniques that can elevate your sales game and optimize sales management processes to grow your print business. Our moderator Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, is joined by this panel of print professionals: • Rob Bradshaw, CRO at PostcardMania • Kelly Mallozzi, Principal at Success.In.Print • Guy Fashano, Sales Ma
Set Up
MARCH 4, 2024
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics AI an Enhancement, Not a Threat In Ad Age’s new report on AI, 91% of marketers are using AI in their jobs, viewing it as an enhancer as opposed to a threat. 9 in 10 marketers are concerned that they’ll have to learn AI to maintai
Rock Content
MARCH 4, 2024
A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by becoming part of their everyday lives, conversations, and routines. Get it right, and watch your brand grow in a big way. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate?
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