Martech

NOVEMBER 8, 2024

In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.

Marketing 122

Marketing Marketers Customer Journey Education 122

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed.

Price 112

Price Real Estate Promotion Food 112

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n

Gen Z 120

Gen Z Email Marketing Marketing Marketers 120

illumin

NOVEMBER 8, 2024

Purpose-based marketing isn’t new. Whether companies are working to improve their diversity or boost their eco-initiatives, for years, brands have aimed to create a personality that cares. However, socially conscious campaigns have started to wane in effectiveness in recent years with younger generations seeing these initiatives as the bare minimum – an expectation rather than an impressive benefit.

Marketing 59

Marketing Marketers Communications Advertisers 59

Advertiser: ZoomInfo

Marketing

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo

Gen Z 120

Gen Z CRM Millennials B2C 120

Content Marketing Institute

NOVEMBER 8, 2024

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

Marketing 121

Marketing Marketers 121

SocialPilot

NOVEMBER 8, 2024

Birdeye is a big name in customer review management. It’s a popular platform that can help you connect with customers through text and web messaging, gather reviews, and monitor their online reputation across sites like Google, Facebook, and Yelp. Despite the popularity of the platform, there are other platforms that can offer better service. These alternatives can be more affordable yet robust review management tools to manage superior customer service.

Management 40

Management Non-Profit User-Generated Price 40