Unbounce

JUNE 15, 2024

/ A/B Testing How to formulate a smart A/B test hypothesis (and why they’re crucial) By Josh Gallant and Michael Aagaard. Updated on June 15, 2024. 8 min read A/B testing is a no-brainer for figuring out how you can improve your conversion rate. And the more targeted and strategic an A/B test is, the more likely it’ll be to have a positive impact on conversions.

eBook 98

eBook User-Generated Education Place 98

Duct Tape Marketing

JUNE 15, 2024

Weekend Favs June 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Product 89

Product Marketing Marketers 89

Backlinko

JUNE 15, 2024

Temu is a popular shopping marketplace known for its ultra-low prices owned by PDD Holdings. Launched in 2022, the platform quickly gained a massive following thanks to significant marketing investments and a gamified shopping concept with tons of deals. Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024.

Gen Z 76

Gen Z Millennials Retail Fashion 76

Rock Content

JUNE 15, 2024

Many different metrics can shed some light on how well your current marketing strategy is performing, but web traffic is one of the essentials to keep your eye on. Among other benefits, web traffic can tell you who’s visiting your site and how they’re finding you. It can help you understand how you measure up against your competitors, as well. In this quick-start guide, we’ll go over a bit of everything marketers should know about how to check website traffic, as well as how to understand what

Analytics 52

Analytics Copywriting SEO Place 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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