How to formulate a smart A/B test hypothesis (and why they’re crucial)
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JUNE 15, 2024
/ A/B Testing How to formulate a smart A/B test hypothesis (and why they’re crucial) By Josh Gallant and Michael Aagaard. Updated on June 15, 2024. 8 min read A/B testing is a no-brainer for figuring out how you can improve your conversion rate. And the more targeted and strategic an A/B test is, the more likely it’ll be to have a positive impact on conversions.
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