Mon.Apr 28, 2025

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How to Create Engaging Social Media Content for Maximum Impact

Aspiration Marketing

Drowning in the scroll? Posting regularly but no popping? Let's fix your content engagement game on social media. Social media is overflowing with the same type of content these days. With competition being fierce, brands and influencers should work specifically for the audience to grab and hold their attention. You post content frequently just to end up with peanuts of likes, shares, and comments.

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Digital transformation begins when tradition meets innovation

Martech

Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.

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When clients assume your best work was done by AI

Martech

AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Finding Your Edge in a World of Automated Content

Businesses Grow

I recently participated in a Q&A on the future of AI and content hosted by my friend Mark Masters. I thought the quality of questions was so good that everyone might benefit from this content. Here are the questions and my answers covering automated content, strategy, humanity, and more: There’s a quote going around about people who aren’t using AI being replaced by people who are using AI.

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CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

Martech

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. CTV’s resurgence marks a pivotal moment as digital video has become the dominant force in the TV/video market. CTV is expected to grow another 13% in 2025 to reach $26.6 billion.

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How does conversion lift testing work, and which ad platforms offer it?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How does conversion lift testing work, and which ad platforms offer it to advertisers? Conversion lift testing, also known as “lift tests” or “lift studies,” is a method used by marketers to measure the incremental impact of their advertising efforts on conversions.

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How To Appear in Generative AI Searches (Like ChatGPT)

Exposure Ninja

The search landscape is evolving dramatically with generative AI platforms like ChatGPT rapidly gaining traction. While Google remains the dominant search engine with over 83% of UK searches and approximately 90% globally, there’s a noticeable shift occurring. For the first time, Google has experienced a drop in UK users 1.8 million fewer in recent measurementswhile ChatGPT has surged to 400 million weekly users as of February 2025, representing a staggering 300% growth since November 2023

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Beyond Viewability:  7 Advanced Display Advertising Metrics To Track

Bannerflow

Impressions, clicks, CTR: these are all great metrics to have for a campaign overview. And thats why theyre so popular among marketing teams. But are those enough? And do they really give your marketing team all the information they need to adjust your display advertising campaigns for success? The answer is no. In this article, youre going to see why surface-level metrics arent enough, and which ones you need to keep track of.

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Trustpilot Pricing: Is It Worth the Cost?

SocialPilot

Trustpilot is a leading platform for businesses to build trust through customer reviews. While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. For businesses on a tight budget or those unsure of the value it provides, the cost can be a concern. This raises the questiondoes Trustpilots pricing justify the investment?

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The Mark of Smart Leadership: Minimize Risk, Maximize Success

yorCMO

A fractional CMO provides expert marketing leadership, strategic insights, and cost-effective solutions to drive business growth. The post The Mark of Smart Leadership: Minimize Risk, Maximize Success appeared first on yorCMO.

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Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days

David Meerman Scott

Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.

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Backstage with Hanky Panky – Interviewed by illumin

illumin

Test.

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