Tue.Nov 26, 2024

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The History of Webinar Marketing and Why It's Here to Stay

Aspiration Marketing

Webinars are a powerful tool for businesses to connect with their audience, generate leads, and drive sales. But did you know that the concept of webinars has been around for decades? By tracing their evolution, we can gain valuable insights into their enduring popularity and effectiveness. Understanding the key milestones and trends can help marketers identify best practices, anticipate future developments, and leverage webinars to achieve their business goals.

Marketing 264
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How marketers can stop fueling customer churn for good

Martech

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

Customer 123
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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

Gen Z 121
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HubSpot's Senior Director of Global Growth on Embracing AI, Diversifying Beyond Search, and Reviving 'Dead' Marketing Channels

Hubspot Marketing

"Just GPT it" is all the rage right now. (Okay, okay. It hasn't caught on just yet. But my Uber driver said it, and I hope it sticks.) But our marketing leader this week isn't sweating it. She doesn't think SEO is going anywhere. "I remember when people were saying up to 50% of queries were going to be handled by voice assistants. The SEO industry was in a tizzy over it," she told me with a laugh.

SEO 122
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Building Foundational AI Skills for Business

Social Media Examiner

Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs? In this article, you'll discover how to level up your AI skills. The Hidden Psychology of Success and Failure With AI Skills If you're overwhelmed by the rapid evolution of artificial intelligence in marketing, you're not alone. While […] The post Building Foundational AI Skills for Business appeared first on Social Media Examiner.

Marketing 129
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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return?

More Trending

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Bodega's Matt Zaremba on How to Avoid Empty Calorie Marketing

Hubspot Marketing

Art and marketing are made for each other, and this week’s master proves that. He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted everywhere from NBC to The Washington Post to Hypebeast.

Fashion 109
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Why Your Black Friday Campaigns Need a ‘Bounce-Back’ Strategy This Holiday Season

Customers.ai

Ah, Black Friday. The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. But here’s the thing. While Black Friday (and its entourage of early deals) brings a rush of revenue, the aftermath can feel like crickets. Post-holiday slump, anyone? The reality?

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Social listening as an OSINT tool: 2025 guide for government

Hootsuite

OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to ad

Law 107
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How To Leverage Real Estate Video Marketing

SMA Marketing

According to The National Association of Realtors, the average person watches 19 hours of videos online per week. Unsurprisingly, video has become a primary medium for real estate professionals to draw in new clients and continue nurturing relationships and networks of contacts. Video marketing is a powerful way to achieve multiple objectives simultaneously.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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9 things to assess when auditing your CX tech

Martech

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.

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Navigating the New Black Friday

Set Up

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? To uncover this, you must build an integrated approach that connects marketing activities to broader business objectives and demonstrates how each department's efforts contribute to overall success.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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9 Last-Minute Email Deliverability Tips for Holiday Season Success

Use Insider

The most anticipated and competitive time of the year for email marketers is just around the corner! Peak season offers a golden opportunity to engage customers and drive revenue, but it also comes with challenges—stricter mailbox provider policies, crowded inboxes, and heightened competition for attention. To maximize your email campaigns and maintain your sender reputation, it’s essential to follow these best practices.

Law 52
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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

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How Lonely Planet Creates Display Advertising In-house | 2020

Bannerflow

Ever since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry landscape. As an online publisher, they work with both internal and external clients to produce engaging and attractive display campaigns.

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7 Best Link in Bio Tools for Your Social Media

Buffer Marketing

“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer's different links in bio Link in bio tools helps you collate multiple URLs in one place so you can add them to your bio.

Price 113
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Multicultural marketing in an era of increased diversity

SmartBrief - Marketing

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Collage Group reports that the US is set to become majority multicultural by 2042, with 42% of the population being from a multicultural background.