Aspiration Marketing

NOVEMBER 26, 2024

Webinars are a powerful tool for businesses to connect with their audience, generate leads, and drive sales. But did you know that the concept of webinars has been around for decades? By tracing their evolution, we can gain valuable insights into their enduring popularity and effectiveness. Understanding the key milestones and trends can help marketers identify best practices, anticipate future developments, and leverage webinars to achieve their business goals.

Marketing 205

Marketing Marketers 205

Martech

NOVEMBER 26, 2024

If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.

Customer 115

Customer Food Marketing Marketers 115

Hubspot Marketing

NOVEMBER 26, 2024

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Is it Instagram? Maybe TikTok? Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. From algo updates to unpredictable trends, we’re always left wondering: Which platforms will provide the highest return?

Social Media Marketing 102

Social Media Marketing Gen Z Marketing Marketers 102

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge.

Gen Z 92

Gen Z Influencer Marketing Health Promotion 92

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

NOVEMBER 26, 2024

Art and marketing are made for each other, and this week’s master proves that. He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. He‘s also a serious artist in his own right, a luminary at the Isabella Stewart Gardner Museum, and his work’s been spotlighted everywhere from NBC to The Washington Post to Hypebeast.

Fashion 89

Fashion B2C Marketing Marketers 89

Hootsuite

NOVEMBER 26, 2024

OSINT tools provide important insights for government and public sector agencies. They increase situational awareness and provide a cost-effective method of gathering large amounts of intelligence. In this post, we’ll look at how to use social listening tools to gather intelligence from real-time conversations happening across the web. Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to ad

Law 86

Law Place Social Media Marketing Management 86

Social Media Examiner

NOVEMBER 26, 2024

Want to improve your generative AI results? Looking for a proven approach to getting higher quality outputs? In this article, you'll discover how to level up your AI skills. The Hidden Psychology of Success and Failure With AI Skills If you're overwhelmed by the rapid evolution of artificial intelligence in marketing, you're not alone. While […] The post Building Foundational AI Skills for Business appeared first on Social Media Examiner.

Marketing 72

Marketing Marketers 72

Martech

NOVEMBER 26, 2024

Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.

Customer Journey 72

Customer Journey CRM Law Analytics 72

Customers.ai

NOVEMBER 26, 2024

Ah, Black Friday. The unofficial Hunger Games of ecommerce. Brands throw down, customers swipe up, and everyone’s cart is a battlefield of BOGO deals and last-minute splurges. But here’s the thing. While Black Friday (and its entourage of early deals) brings a rush of revenue, the aftermath can feel like crickets. Post-holiday slump, anyone? The reality?

Shipping 71

Shipping Shoppers eCommerce Customer loyalty 71

Martech

NOVEMBER 26, 2024

By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?

SEO 67

SEO Health Place Customer 67

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Set Up

NOVEMBER 26, 2024

Black Friday has undergone a dramatic transformation since its chaotic in-store origins in the 1960s. Once synonymous with one-day-only doorbuster deals and frenzied shopping, the event is now a weeks-long digital phenomenon , shaped by evolving consumer behavior, economic pressures, and innovative retailer strategies, not to mention some potential trust issues with consumers.

Transform 59

Transform Retail Shoppers Price 59

Bannerflow

NOVEMBER 26, 2024

Ever since its founding in the 1970s Lonely Planet has adapted to an ever-changing travel industry landscape. As an online publisher, they work with both internal and external clients to produce engaging and attractive display campaigns.

Advertisers 52

Advertisers Advertising Retail 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Advertisers 52

Advertisers Advertising Management Place 52

SMA Marketing

NOVEMBER 26, 2024

According to The National Association of Realtors, the average person watches 19 hours of videos online per week. Unsurprisingly, video has become a primary medium for real estate professionals to draw in new clients and continue nurturing relationships and networks of contacts. Video marketing is a powerful way to achieve multiple objectives simultaneously.

Real Estate 52

Real Estate Video Marketing Marketing Marketers 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.

Advertisers 52

Advertisers Advertising Management Place 52

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? To uncover this, you must build an integrated approach that connects marketing activities to broader business objectives and demonstrates how each department's efforts contribute to overall success.

Transform 52

Transform Customer Acquisition CRM Marketing 52

Welcome Software

NOVEMBER 26, 2024

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52

Buffer Marketing

NOVEMBER 26, 2024

“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them. Buffer's different links in bio Link in bio tools helps you collate multiple URLs in one place so you can add them to your bio.

Price 86

Price eCommerce User-Generated Analytics 86

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. This demographic, defined by a mix of ethnic, cultural and generational diversity, continues to grow each year. Collage Group reports that the US is set to become majority multicultural by 2042, with 42% of the population being from a multicultural background.

Non-Profit 68

Non-Profit Gen Z Entertainment Millennials 68