Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory.

CMO 117

CMO Product SEO Marketers 117

Social Media Examiner

NOVEMBER 9, 2023

Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? In this article, we’ll explore a process that provides flexibility and allows you to show up authentically on TikTok. Why Should Creators and Marketers Focus on TikTok? TikTok has rapidly grown to over 1 billion monthly […] The post Showing Up Authentically on TikTok: Being Imperfectly You appeared first on Social Media Examiner.

Social Media Marketing 135

Social Media Marketing Marketers Marketing 135

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales.

CRM 129

CRM User-Generated Advertisers Advertising 129

CMO Network

NOVEMBER 9, 2023

As technology advances, those outside of the tech industry, including small business owners (SMB’s), are often left behind and competitively disadvantaged.

CMO 129

CMO 129

Buffer Marketing

NOVEMBER 9, 2023

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best.

Communications 125

Communications Place Management 125

Martech

NOVEMBER 9, 2023

If marketers aren’t already using AI, they will soon. Only 4% of marketers said they don’t plan to use AI, according to a new study by co-marketing cloud platform SOCi Inc. AI or else. Sixty-nine percent of marketers believe that those in the profession who use AI will replace those who don’t. That leaves 31% who don’t share that belief. But again, nearly everybody plans to use it or is currently using some form of AI in their work.

CMO 122

CMO Marketers Marketing Management 122

CMO Network

NOVEMBER 9, 2023

Pine & Gilmore first wrote about the experience economy in 1998 long before anyone thought about crowd-sourcing restaurant ideas on Yelp from the comfort of their Lyft.

Gen Z 116

Gen Z CMO 116

CopyBlogger

NOVEMBER 9, 2023

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

Content Marketing 110

Content Marketing Marketing Marketers 110

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance. This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?

Search Marketers 110

Search Marketers Gen Z Marketers Marketing 110

Martech

NOVEMBER 9, 2023

When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry — almost like a horse race. At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey.

Marketing Mix 109

Marketing Mix Manufacturing Product Customer 109

Content Marketing Institute

NOVEMBER 9, 2023

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

Marketers 107

Marketers Marketing Content Marketing 107

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Read the full report for an inside look at how your peers are managing this year’s pressures and get deep insights on: Intent data Buying groups High-quality leads Marketing metrics that matter This report unpacks the data and technology strategies setting high performers apart.

Digital Marketing 106

Digital Marketing Marketers Marketing Management 106

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. I haven’t had personal or professional interactions with them, so I can’t provide detailed insights regarding the criticism.

SEO 106

SEO Health User-Generated Education 106

yorCMO

NOVEMBER 9, 2023

Discover the impact of buyer interviews on gaining insights for improved decision-making and strategic business growth. The post Better Insights, Better Decisions: The Power of Buyer Interviews appeared first on yorCMO.

105

105

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has changed significantly.

SEO 105

SEO PR Transform eCommerce 105

Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin

Transform 104

Transform Advertisers Advertising Product Marketing 104

ConsumerTalk

NOVEMBER 9, 2023

Familiarity can breed loyalty, but it can also lead to boredom. If your CPG brand uses the same branding for many years, you might fail to connect with new audiences. CPG re-branding introduces novelty into your brand voice and positioning, allowing you to reach out to new audiences and reach out to existing audiences in new ways.

Branding 103

Branding 103

Martech

NOVEMBER 9, 2023

The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. Longer prompts: GPT-4 Turbo will support prompts of up to 128,000 tokens, which is equivalent to around 300 pages of text.

User-Generated 103

User-Generated Price Promotion Branding 103

CMO Network

NOVEMBER 9, 2023

Branding is a form of creative expression, much like Massimiliano Pelletti's sculptures. What does this 40,000-year-old art form teach us about improving our branding?

Branding 101

Branding CMO 101

Scoop.it!

NOVEMBER 9, 2023

In the era of digital content, where attention spans are shorter than ever, marketers have only one question – how can we create content that resonates with the audience and persuades them to take action? Whether you’re a seasoned marketer or a passionate blogger, the ultimate goal is to captivate your audience and guide them toward action.

User-Generated 95

User-Generated SEO Content Marketing Education 95

Search Engine Land

NOVEMBER 9, 2023

Instacart’s ad revenue was up 19% in the third quarter of 2023 to $222 million. The online grocery shopping app also reported modest growth in orders, which rose to 66.2 million – a year-on-year increase of 4%, as well as a 6% year-on-year growth in growth transaction value (GTV). However, despite performing better than analysts had predicted, Instacart still suffered a $2 billion GAAP net loss in its first earnings report since going public.

Retail 93

Retail Advertisers Advertising Price 93

Hootsuite

NOVEMBER 9, 2023

Life’s full of big questions. Are aliens real? Does destiny rule our existence, or do we have control over our fate? And, of course, does Instagram notify when you screenshot? Today, we’re going to answer the most important one: Can people see when you screenshot on Instagram ? We’ll walk you through each potential scenario and teach you how to take your own screenshots on Instagram.

Social Media Marketing 90

Social Media Marketing Education Management Customer 90

Search Engine Land

NOVEMBER 9, 2023

Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. Compromised sites. Unwanted software. The updated policies will be enforced from October, with full enforcement set to be ramped up over four weeks. Until then, Google has confirmed that it will continue to enforce its existing malware policy.

Promotion 90

Promotion Search Marketers Marketers Marketing 90

Duct Tape Marketing

NOVEMBER 9, 2023

The Great Shift: How to Master AI and Lead the Future of Content and SEO written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast , I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale , Julia is spearheading major initiatives for what’s quickly become one of the most sought-after AI content writing tools for SEO marketers global

SEO 77

SEO Education User-Generated Transform 77

Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin

Transform 90

Transform Advertisers Advertising Product Marketing 90

Set Up

NOVEMBER 9, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Packaging and Manufacturing to Entertainment and Sports. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. In our latest feature exploring the Travel and Tourism industry, Kelly Chartré , the VP of Marketing at Fox World Travel, and Martin Stoll , the CEO of Sparkloft Media share th

Finance 64

Finance Education Manufacturing Entertainment 64

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success. Let’s explore our approach. Our Role in Reporting and Our Monthly Scorecards When it comes to HubSpot reporting , our responsibilities are vast and varied.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition eBook User-Generated 59

Kuno Creative

NOVEMBER 9, 2023

In a recent edition of her Total Annarchy newsletter , Ann Handley made a bold statement about branding when she referred to ‘Weird Barbie’ as a ‘Hero in Marketing.’ Being ‘weird’ or different than everyone else, she explains, is what makes you memorable. “It's your own stories. Your own history. Your own perspective and point of view. What you say and the way you say it.

Branding 59

Branding Marketers Marketing 59

Use Insider

NOVEMBER 9, 2023

Customer data platforms : What they are and how they work Customer data platforms ( CDPs ) are software solutions that consolidate customer data spread across various systems into a single unified database. They create 360-degree profiles of each customer, which enables brands to understand their customers’ journeys, segment their audiences, and power their marketing initiatives with reliable data.

Customer 52

Customer Customer Journey Analytics Customer Acquisition 52

SMA Marketing

NOVEMBER 9, 2023

From small businesses to larger enterprises, you need local SEO if you own a brick-and-mortar or online local business. Though local SEO (search engine optimization) is a long-term strategy that takes time to grow, you can do a few things right now to reach your target audience. Let’s explore why local SEO is different from global SEO. What is Local SEO?

SEO 52

SEO User-Generated Product Customer 52