Martech
MAY 31, 2024
AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?
Hubspot Marketing
MAY 31, 2024
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite approach is a bottom-up budget, where each department and team proposes a budget according to their needs and goals.
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Martech
MAY 31, 2024
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.
illumin
MAY 31, 2024
PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
MAY 31, 2024
For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface that it offers. This is a shame, as it means that many people haven’t yet fully grasped the amazing opportunities that these technologies bring — or the potential associated dangers.
Hubspot Marketing
MAY 31, 2024
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same about your brand. In crowded markets where buyers are spoilt for choice, gaining consumer confidence can help you become a trusted name.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 31, 2024
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising.
AWeber
MAY 31, 2024
Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in. What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience.
Hubspot Marketing
MAY 31, 2024
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study , 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech companies, I’ve found that not all swag is equally well-received.
Search Engine Land
MAY 31, 2024
LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews. Why we care. The change incentivizes advertisers to pay to promote posts to get more visibility with larger link previews.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
AWeber
MAY 31, 2024
Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. These new tools are helping us do our jobs better and more efficiently, and in turn impacting some of statistics in I put together this comprehensive list of email marketing statistics that will help you see the importance of
Search Engine Land
MAY 31, 2024
Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is when Google limits how it uses data to only show non-personalized ads) for new state laws: Google will update its ads terms to enable RDP for thes
Litmus
MAY 31, 2024
Great email marketing is a lot like relationships or new friendships. It starts with a memorable first impression, progresses with a series of positive interactions, and culminates in a long-term commitment that both sides get a lot out of. Like any relationship, there’s a lot of learning and effort needed to make sure you know what the other person needs, and how to give it to them.
Search Engine Land
MAY 31, 2024
Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. My hope with today’s article is that you may learn something from some of the lessons I’ve learned launching websites over the past decade.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Zumvu
MAY 31, 2024
Subscription-based businesses thrive on acquiring and retaining customers who pay a recurring fee for their services or products.
Search Engine Land
MAY 31, 2024
Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications are currently not returning results for many searchers. The issue seemed to start a couple of hours ago , but now is getting worse and happening for more Google searchers.
Whos Mailing What
MAY 31, 2024
In this episode, we talked with Production Solutions about how the company is revising its missions to emphasize solving problems for its clients and partners.
Search Engine Land
MAY 31, 2024
One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Whos Mailing What
MAY 31, 2024
In this episode, we talked with Production Solutions about how the company is revising its missions to emphasize solving problems for its clients and partners.
Zumvu
MAY 31, 2024
As a small business, you can understand how crucial it is to stand out from the competition. Here's where branding comes into play. The good news is that building a strong brand yourself doesn't have to cost a lot of money.
Vertical Response
MAY 31, 2024
How do you create a slogan that captivates and defines your brand? Slogans are the heartbeat of a company’s messaging, but crafting one that stands out requires insight and finesse. This guide breaks down the elements of a compelling slogan, gives tips for crafting your own, and examines iconic slogans that changed the game. Key Takeaways A great slogan distills complex ideas into a memorable phrase that captures your brand’s personality and core values.
Zumvu
MAY 31, 2024
B2B business has been evolving very quickly since technology continues to advance. With complex sales cycles and processes, B2B marketing automation can benefit many companies out there, regardless of their size.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
MAY 31, 2024
Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy in the middle of a serious discussion. No matter how corny you sound, you can catch people’s attention and create a fun impression — especially when you’re cracking niche jokes about marketer
Content Marketing Institute
MAY 31, 2024
Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?
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