Fri.Feb 21, 2025

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The 7 Principles of Conversion-Centered Landing Page Design

Hubspot Marketing

Designing an optimized landing page isnt just a task its an art form. If you want a landing page that doesnt just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think of it as your cheat code to guide visitors toward one specific action whether thats sharing their details, learning about your offering, or taking the next step in your

eBook 136
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Unlocking the power of marketing mix modeling solutions

Martech

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).

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Why Am I Losing Followers on Instagram? What the Data Says + How You Can Fix It

Hubspot Marketing

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are losing followers and unsure of the cause.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.

Gen Z 82
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

The blogger re-emerges. Readers will recall Ive been writing a book about complexity and business. What readers will not know is that in May of last year I had a major epiphany about the issues and that led to 9 months of intense re-write. While quite productive for the book, I had little energy left for blog posts. Fortunately, the book is now undergoing serious review at an excellent publisher a review hopefully leading to publication so I can return focus to the blog.

Energy 59
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AI experimentation: From ideation to results faster (for real)

Welcome Software

What if you could run more experiments in half the time without spreadsheets, dev bottlenecks, or statistical confusion? AI-powered experimentation is making this a reality today. Here's everything you need to know about how AI is improving experimentation, including what's already possible and steps you can take right now to deploy AI in your experimentation program.

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AI for SEO: Dos and don'ts

Welcome Software

When the whole world (or at least the whole of your LinkedIn newsfeed) thinks they're an AI expert, it's hard to know which opinion to trust. Yes, AI can fit into the content or marketing lifecycle at all stages, helping you work more effectively, productively, and creatively. But there are some things you can't do with AI; or some things you can't rely on it fully for.

SEO 52
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From IAB ALM 2025: Digital adtech gets serious on privacy

SmartBrief - Marketing

Palm Springs, Calif. makes for a pleasant winter venue, far enough away from the distractions of the wildfires in L.A., but near enough for the epicenters of media and tech companies to make a long weekend to explore the issues and challenges converging on the digital advertising space in the next few years. This report is a summary of my single day at the 2025 IAB Annual Leadership Meeting (ALM), where I had the opportunity to meet with several companies.

CMO 52