Thu.Aug 29, 2024

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4 Easy Ways to Make Better Instagram Reels

Social Media Examiner

Are you struggling to make Reels? Does your video content strategy need to change? In this article, we’ll explore four easy ways to make better Instagram Reels. Why Instagram Reels Matter Instagram Reels have become an important tool for businesses and creators to reach new audiences. However, many people struggle to create engaging Reel content. […] The post 4 Easy Ways to Make Better Instagram Reels appeared first on Social Media Examiner.

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What is IndexNow, and Why Should I Use It?

Aspiration Marketing

Have you ever published a blog post and waited for it to appear in search engine results? It can be a frustrating waiting game, sometimes taking days or even weeks. So, what's going on behind the scenes? Crawling and Indexing. While a necessary part of search engine optimization, it can also be tedious for those eager to get their content seen. Fortunately, protocols like IndexNow can speed this process up.

SEO 264
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Mastering the Art of the Cold Open in Storytelling

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. Pearl is 8 years old but seems much more mature. Maybe because she’s so quiet. At first, I don’t even notice her there, sitting still and silent. Or maybe it’s the way she meets my gaze directly when I do.

Transform 192
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Data analysis and market research top list of AI use cases

Martech

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What 54 Google Ads experiments taught me about lead gen

Search Engine Land

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. Keyword match types. Campaign setting adjustments. Ad copy changes. This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own Google Ads accounts.

eCommerce 103
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3 tips to maximize your ROI at events

Martech

Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. Conferences can drain your budget, but with the right strategy, you can turn every event into a profitable trip — be it The MarTech Conference or INBOUND. Here’s how to maximize your conference ROI, from planning to follow-up. 1.

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More Trending

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AI-powered martech news and releases: August 29

Martech

The U.K.’s government is giving teachers AI chatbots to help them “mark and plan lessons.” The AI will be trained on government documents including curriculum guidance, lesson plans and anonymized pupil assessments “so they generate accurate, high-quality content,” according to a statement. There’s a first time for everything, I suppose.

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Google Ads adds product Categories tab

Search Engine Land

Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. How it works: Performance insights: Understand what’s driving success in your campaigns and where improvements can be made.

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Yelp brings antitrust lawsuit against Google

Martech

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

Law 109
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Yelp sues Google, alleging illegal dominance of local search

Search Engine Land

A new chapter in Google’s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google’s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals.

Law 100
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Salesforce sees a shorter, more competitive holiday season in 2024

Martech

Salesforce expects the 2024 holiday season to be shorter and more competitive with brands facing the challenge of attracting consumers with less purchasing power. Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Also, 43% of shoppers are carrying more debt this year than they did in 2023.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

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Optimizing Your Content Strategy: Best Practices for Curated Content Marketing

Scoop.it!

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines. On that note, let’s go forward and dive into this topic a little more, including why content curation should be part of your strategy and some of the best practices

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Leveraging HubSpot's Multi-Language Tools for Global Success

Lynton Web

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing 

Content Marketing Institute

Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.

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Leveraging HubSpot's Multi-Language Tools for Global Success

Lynton Web

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

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Gen Z, AI, and the Power of Creator Marketing

Hubspot Marketing

As AI reshapes marketing, the next generation of decision-makers is placing more trust in creators than in brands. Here’s how to use creator marketing strategies to keep your business relevant. Marketing strategies evolve with the technological shifts of each era, continuously redefining how businesses connect with consumers. In the early days of the internet, outbound marketing tactics like billboards and direct mail were the go-to approach.

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Galloway and Ritson on CMO Extinction and how to Avoid it; Why TikTok is About to Usurp Meta, one Streamer Will Collapse, and Looming AI Litigation

The CMO Survey

The post Galloway and Ritson on CMO Extinction and how to Avoid it; Why TikTok is About to Usurp Meta, one Streamer Will Collapse, and Looming AI Litigation appeared first on The CMO Survey.

CMO 100
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Why AI Continues to Suck at Original Content?

Duct Tape Marketing

Why AI Continues to Suck at Original Content? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of The Duct Tape Marketing Podcast, I talk about the elusive: Content. What it is, What it’s been, and where it’s going. In other words, Air, King, and now AI-generated? I refer to content not as a tactic but as the voice of strategy.

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6 Tips for Successful Law Firm PPC

SMA Marketing

By harnessing paid ads, law firms can effectively target specific demographics and reach individuals needing legal assistance. When someone searches for phrases like “personal injury lawyers,” it’s common for them to encounter local ads tailored to their geographical location. These advertisements not only increase your firm’s visibility but also create a direct pathway for prospective.

Law 52
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Scaling Up With Fractional CMOs

yorCMO

We’ll cover who fractional CMOs are, why more enterprises are using them, and how to choose one for your own organization.

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Best AI Tools for Digital Marketing

Six & Flow

Discover the best AI tools for digital marketing, from content creation to data analytics and Learn how AI can enhance your marketing efforts.

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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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How I Use AI (Responsibly) to Power My Content Marketing and Triple My Creative Output

Buffer Marketing

Contrary to popular belief, people who craft content for a living aren’t all AI haters. As the solo founder of a content marketing agency (and one who has a chronic illness at that), I appreciate any tool that can help me overcome limited time and energy — plus help me streamline my workflows. But here’s the thing: I never use AI for actual writing.

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Five best A/B testing tools for product managers in 2024

Welcome Software

Imagine walking through a dark forest without a compass. That's product development without A/B testing. And often, experimentation is seen or used as a final step to validate decisions. Research gets completed. Ideas get built. Everything is set up for launch. Only then tested. However, treating experimentation as an afterthought is a critical mistake.

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