Search Engine Land

JUNE 27, 2024

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era?

User-Generated 107

User-Generated Product SEO 107

Aspiration Marketing

JUNE 27, 2024

Ever pour your heart into your website, only to see visitors disappear after browsing? You're not alone. Many businesses struggle with visitors who vanish without converting. The truth is, these visitors are interested! But without clear direction, they might not know what to do next. Here's where Calls to Action (CTAs) come in.

Content Marketing 214

Content Marketing Marketing Marketers 214

Search Engine Land

JUNE 27, 2024

Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.

SEO 129

SEO 129

Martech

JUNE 27, 2024

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride a pogo stick across a minefield.

Marketing 99

Marketing Marketers B2C Advertising 99

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Hubspot Marketing

JUNE 27, 2024

There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you are is already working for you. But it is my professional opinion that if you are a writer (or reader), you must get acquainted with Substack.

Food 90

Food Place Education Health 90

Martech

JUNE 27, 2024

Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.

Customer 99

Customer CMO CRM Communications 99

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!

Transform 80

Transform eCommerce CRM Management 80

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Branding 78

Branding Marketing Marketers 78

Buffer Marketing

JUNE 27, 2024

My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get more done in less time, reduce their expenses, and increase their profitability, I am 100 percent for it. I see AI as being one of those technologies that can dramatically help businesses streamline and scale.

Energy 74

Energy New Technology Branding Customer 74

Social Media Examiner

JUNE 27, 2024

Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? In this article, you'll learn how to simplify your content creation process with automation. Understanding Content Automation Creating content consistently can be time-consuming and challenging, especially when working with a team. Numerous steps are involved in bringing […] The post Content Automation: How to Simplify Your Content Process appeared first on Social Media Exa

Product 70

Product Social Media Marketing Marketing Marketers 70

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketers

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!

Transform 69

Transform eCommerce CRM Management 69

illumin

JUNE 27, 2024

Uber has announced the expansion of Journey Ads to programmatic buying via its Rides app. Check out how the news potentially impacts programmatic strategies. We’ve seen taxi cabs in some of the most famous cities displaying digital LED ads at the top of their vehicles. However, programmatic buying and rideshare advertising are kicking it up a notch this year.

Advertising 52

Advertising Advertisers Food Global Marketing 52

Martech

JUNE 27, 2024

Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of companies with 11 to 100 employees and 23% of companies with 100+ employees. Now, here are this week’s AI-powered martech solutions, enhancements and releases.

eCommerce 67

eCommerce User-Generated Retail Market Trends 67

Kuno Creative

JUNE 27, 2024

With so much riding on a relationship with a new inbound marketing agency, the onboarding process can be tricky. Here are some tips to optimize that phase.

Inbound Marketing 52

Inbound Marketing Marketing Marketers 52

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketers

Martech

JUNE 27, 2024

The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. When discussing “TV in the digital age” in 2024, certain expectations come with it.

Advertising 66

Advertising Advertisers Marketing Marketers 66

yorCMO

JUNE 27, 2024

The crucial link between leadership and brand success and key leadership qualities for Driving Brand Growth

Branding 59

Branding 59

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers.

Pharmaceutical 113

Pharmaceutical Law Advertising Advertisers 113

Hubspot Marketing

JUNE 27, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint , a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years.

Education 66

Education Communications eCommerce Retail 66

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Search Engine Land

JUNE 27, 2024

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies. This article tackles the nuances of each type of SEO project and answers some of the commonly asked questions about multinational SEO and multilingual SEO.

SEO 124

SEO Price Management Analytics 124

Hubspot Marketing

JUNE 27, 2024

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.

Global Marketing 60

Global Marketing CMO Marketing Marketers 60