Search Engine Land

JUNE 27, 2024

I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era?

User-Generated 87

User-Generated Product SEO 87

Aspiration Marketing

JUNE 27, 2024

Ever pour your heart into your website, only to see visitors disappear after browsing? You're not alone. Many businesses struggle with visitors who vanish without converting. The truth is, these visitors are interested! But without clear direction, they might not know what to do next. Here's where Calls to Action (CTAs) come in.

Content Marketing 249

Content Marketing Marketing Marketers 249

Martech

JUNE 27, 2024

Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.

Customer 124

Customer CMO CRM Communications 124

Hubspot Marketing

JUNE 27, 2024

There’s always a new tool, platform, process, you name it, that you just have to try. It’s exhausting as a content creator to try to keep up with the latest trends and time-consuming to learn how to use completely new platforms. It can also feel risky to start creating content somewhere new when where you are is already working for you. But it is my professional opinion that if you are a writer (or reader), you must get acquainted with Substack.

Food 119

Food Place Education Entertainment 119

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JUNE 27, 2024

The television landscape has undergone a seismic shift in recent years, reshaped by the relentless march of digital technology. As we navigate this digital age, it’s crucial for marketers to understand the challenges and opportunities that lie ahead. When discussing “TV in the digital age” in 2024, certain expectations come with it.

Advertising 114

Advertising Advertisers Marketers Marketing 114

Hubspot Marketing

JUNE 27, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. This piece is in collaboration with Breaking the Blueprint , a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I’ve been an inclusive marketing strategist and consultant for the last seven years.

Education 110

Education Communications eCommerce Retail 110

Martech

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!

Transform 109

Transform eCommerce CRM Management 109

Buffer Marketing

JUNE 27, 2024

My purpose as a business owner is to help other small businesses scale in simple and sustainable ways. So, when there is a new technology that I think can help entrepreneurs get more done in less time, reduce their expenses, and increase their profitability, I am 100 percent for it. I see AI as being one of those technologies that can dramatically help businesses streamline and scale.

Energy 107

Energy New Technology Branding Customer 107

Hubspot Marketing

JUNE 27, 2024

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.

Global Marketing 105

Global Marketing CMO Marketers Marketing 105

Martech

JUNE 27, 2024

Small companies are the biggest adopters of AI, according to a new report. Pipedrive’s Annual State of Sales and Marketing report found 42% of companies with 10 or fewer employees are now using AI tools. This compares with 37% of companies with 11 to 100 employees and 23% of companies with 100+ employees. Now, here are this week’s AI-powered martech solutions, enhancements and releases.

eCommerce 102

eCommerce User-Generated Retail Market Trends 102

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Kuno Creative

JUNE 27, 2024

Staying ahead of the search engine optimization curve and adapting to Google’s ever-changing updates requires a long-term SEO strategy. One that pulls on the foundational principles of effective SEO and has a finger on the pulse of the latest trends. Search engine algorithms, like Google updates, continue to change how web pages are crawled, indexed and ranked; it’s not enough to just keep doing what worked in the past.

SEO 98

SEO Marketing Strategy Marketing Marketers 98

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Branding 97

Branding Marketing Marketers 97

Social Media Examiner

JUNE 27, 2024

Wish you could automate some of your most tedious content creation tasks? Want to streamline your content production? In this article, you'll learn how to simplify your content creation process with automation. Understanding Content Automation Creating content consistently can be time-consuming and challenging, especially when working with a team. Numerous steps are involved in bringing […] The post Content Automation: How to Simplify Your Content Process appeared first on Social Media Exa

Product 96

Product Social Media Marketing Marketers Marketing 96

Search Engine Land

JUNE 27, 2024

PPC advertising can be challenging, especially when your product or service falls into a sensitive or difficult category. Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. Google Ads remains one of the most powerful platforms for reaching potential customers.

Pharmaceutical 93

Pharmaceutical Law Advertisers Advertising 93

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

illumin

JUNE 27, 2024

Uber has announced the expansion of Journey Ads to programmatic buying via its Rides app. Check out how the news potentially impacts programmatic strategies. We’ve seen taxi cabs in some of the most famous cities displaying digital LED ads at the top of their vehicles. However, programmatic buying and rideshare advertising are kicking it up a notch this year.

Advertisers 59

Advertisers Advertising Food Global Marketing 59

Search Engine Land

JUNE 27, 2024

On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!

Transform 67

Transform eCommerce CRM Management 67

yorCMO

JUNE 27, 2024

The crucial link between leadership and brand success and key leadership qualities for Driving Brand Growth

Branding 59

Branding 59

Animalz blog

JUNE 27, 2024

In Fintech, “fraud” is like the “f-word” — companies are reluctant to discuss their battles against fraudsters for fear of revealing vulnerabilities. This secrecy leaves organizations exposed because they can’t learn from their peers’ experiences and best practices. Unit21 , a no-code platform for detecting and managing fraud, saw an opportunity: get experts on the record about fraud-fighting tactics, create a manual from their insights, and help the industry beat bad actors through collaboratio

Transform 52

Transform Promotion eBook Management 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Kuno Creative

JUNE 27, 2024

With so much riding on a relationship with a new inbound marketing agency, the onboarding process can be tricky. Here are some tips to optimize that phase.

Inbound Marketing 52

Inbound Marketing Marketers Marketing 52

Search Engine Land

JUNE 27, 2024

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key differences. Understanding these differences lets you create effective website design and SEO strategies. This article tackles the nuances of each type of SEO project and answers some of the commonly asked questions about multinational SEO and multilingual SEO.

SEO 111

SEO Price Analytics Management 111

Martech

JUNE 27, 2024

Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture war casus belli. Tonight’s presidential debate will draw attention to the national political campaigns for another highly divisive election — which will make brands’ already tough situation even worse. By now marketers may feel like they’re trying to ride a pogo stick across a minefield.

Marketers 124

Marketers Marketing B2C Advertisers 124