Aspiration Marketing
MARCH 19, 2024
Imagine a world where your website speaks every language. Customers across the globe discover your brand, seamlessly navigating your content in their native tongue. This is the power of multilingual SEO. The hreflang tag can be your secret weapon for conquering international search.
Social Media Examiner
MARCH 19, 2024
Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners? In this article, we explore YouTube updates that affect your marketing. #1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […] The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.
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SmartBrief - Marketing
MARCH 19, 2024
In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. This has become a movement that generations from baby boomers to Generation Z have embraced. These consumers demand transparency and authenticity from brands. Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov
Buffer Marketing
MARCH 19, 2024
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine.
Martech
MARCH 19, 2024
Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who is an SDR?” “What is a lead?” Materials like these couldn’t demonstrate details of what we do and how our experience can help our clients.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 19, 2024
“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.
Content Marketing Institute
MARCH 19, 2024
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Hubspot Marketing
MARCH 19, 2024
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond?
Martech
MARCH 19, 2024
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Lusha
MARCH 19, 2024
What does sports have to do with sales, aside from your office’s fantasy football league or March Madness bracket? Well, more than you might think. All-star athletes and top-performing sales reps have more than a few things in common. Reaching the peak of success in any field requires some of the same ingredients: a winning mindset, relentless practice, the drive to outperform the competition, and a little teamwork.
Set Up
MARCH 19, 2024
To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sha
yorCMO
MARCH 19, 2024
How do I pick the right AI tools and solutions for my business? The ultimate guide to choosing the right AI tools and solutions for you.
Search Engine Land
MARCH 19, 2024
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business.
Rock Content
MARCH 19, 2024
If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right people and convincing them that your brand has the solution they’ve been searching for. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers.
The LeadG2 Blog
MARCH 19, 2024
In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects. Here, we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creating new educational content?
Rock Content
MARCH 19, 2024
Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. However, the internet has changed that in some incredible ways since it first became part of people’s everyday lives. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it.
Search Engine Land
MARCH 19, 2024
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Fractional CMO
MARCH 19, 2024
Imagine a fun day out at the movies - you’re fully immersed in the storyline and are having a great time. In the middle of the movie, you realize you’re hungry but the snack station at the cinemas is unappealing. Thankfully, you find that there’s a food court in the building, and you can quickly browse through the many options and pick something that you like.
Backlinko
MARCH 19, 2024
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these tools, and we’re here to guide you through the best of them.
Martech
MARCH 19, 2024
Everyone is now a martech leader. Depending on your perspective, that’s either a threat or great news. But in 2024, I’m leveraging it as a call to action to focus more attention on personalized experiences for customers. It was always personal For more than 10 years, we all enjoyed being on the frontier as martech came into its own, led by leading voices such as Scott Brinker and dedicated thought leaders in this space.
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