Aspiration Marketing
MARCH 19, 2024
Imagine a world where your website speaks every language. Customers across the globe discover your brand, seamlessly navigating your content in their native tongue. This is the power of multilingual SEO. The hreflang tag can be your secret weapon for conquering international search.
Buffer Marketing
MARCH 19, 2024
You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table. YouTube is effectively the video version of its parent company, Google, so the way users discover videos on the social media platform is a lot like how they search for something on the search engine.
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Martech
MARCH 19, 2024
Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who is an SDR?” “What is a lead?” Materials like these couldn’t demonstrate details of what we do and how our experience can help our clients.
Social Media Examiner
MARCH 19, 2024
Are you up to date on updates from YouTube? Wondering which recent YouTube changes are important to marketers and business owners? In this article, we explore YouTube updates that affect your marketing. #1: YouTube Shorts YouTube has introduced a new feature that allows users to remix their favorite music videos on Shorts, providing even more […] The post YouTube Updates: Shorts Features, Creator Tools, Podcasts, and More appeared first on Social Media Examiner.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov
Martech
MARCH 19, 2024
“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 19, 2024
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.
illumin
MARCH 19, 2024
Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.
Hubspot Marketing
MARCH 19, 2024
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing? And, what are their plans and expectations for 2024 and beyond?
Lusha
MARCH 19, 2024
What does sports have to do with sales, aside from your office’s fantasy football league or March Madness bracket? Well, more than you might think. All-star athletes and top-performing sales reps have more than a few things in common. Reaching the peak of success in any field requires some of the same ingredients: a winning mindset, relentless practice, the drive to outperform the competition, and a little teamwork.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Set Up
MARCH 19, 2024
To celebrate women in the marketing profession and to continue highlighting them throughout Women’s History Month, we asked women marketing leaders to contribute to our Women in Marketing Series detailing their personal triumphs, tribulations, and advice about working in the marketing industry. Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sha
yorCMO
MARCH 19, 2024
How do I pick the right AI tools and solutions for my business? The ultimate guide to choosing the right AI tools and solutions for you.
Search Engine Land
MARCH 19, 2024
In this article, I will expand upon Google’s concept of E-E-A-T by adding “notability” and “transparency.” These additional elements are often overlooked but are crucial for demonstrating credibility to Google. Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business.
Rock Content
MARCH 19, 2024
If you’re in B2B marketing, you needn’t be told that success is more than just getting the word out about your products and services. It’s about reaching the right people and convincing them that your brand has the solution they’ve been searching for. Successful B2B marketing strategies aim to generate qualified leads with the potential to become ideal customers.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
MARCH 19, 2024
The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.
Rock Content
MARCH 19, 2024
Various media have always been a huge part of the story when it comes to how brands reach and connect with target audiences. However, the internet has changed that in some incredible ways since it first became part of people’s everyday lives. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it.
Search Engine Land
MARCH 19, 2024
Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance.
The LeadG2 Blog
MARCH 19, 2024
In this episode, we’re diving into the many benefits that come with implementing a solid inbound marketing strategy. Chief among them? How your company is better able to reach and educate your ideal prospects. Here, we ask questions like: What kind of problems and needs does an inbound marketing strategy help solve? Why is it important to be creating new educational content?
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Fractional CMO
MARCH 19, 2024
Imagine a fun day out at the movies - you’re fully immersed in the storyline and are having a great time. In the middle of the movie, you realize you’re hungry but the snack station at the cinemas is unappealing. Thankfully, you find that there’s a food court in the building, and you can quickly browse through the many options and pick something that you like.
Backlinko
MARCH 19, 2024
ChatGPT has been a game-changer, but it’s not the only player in the AI field. The world of large language models (LLMs) is vast and varied, each offering unique features and advantages. Whether you’re after affordability, specific functionalities, or just exploring, there’s an LLM out there for you. We’ve tested and used many of these tools, and we’re here to guide you through the best of them.
Martech
MARCH 19, 2024
Everyone is now a martech leader. Depending on your perspective, that’s either a threat or great news. But in 2024, I’m leveraging it as a call to action to focus more attention on personalized experiences for customers. It was always personal For more than 10 years, we all enjoyed being on the frontier as martech came into its own, led by leading voices such as Scott Brinker and dedicated thought leaders in this space.
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