Martech
DECEMBER 22, 2023
The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as companies cut down expenses. It could be easy to think that focusing on retaining talent is not as important under these conditions but that’s the wrong way of looking at it. The retention of talent is always important, especially during tough economic times.
Hubspot Marketing
DECEMBER 22, 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences.
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Martech
DECEMBER 22, 2023
Year’s end is the perfect time to look back over all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.
Hubspot Marketing
DECEMBER 22, 2023
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
DECEMBER 22, 2023
In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I would give these brands would be to prioritize people over systems or software. This is confirmed in a study by the CDP Institute which found 25% of respondents cited organizational readiness as the most common problem when deploying a CDP.
Content Marketing Institute
DECEMBER 22, 2023
Ghosts from marketers’ past and present pop up again and disrupt the magic until an authentic guy appears in this Content Marketing Institute poetic tradition.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Digital Marketer
DECEMBER 22, 2023
Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept up in the clickbaity narrative, but the research on human attention spans isn’t so clear cut.
Use Insider
DECEMBER 22, 2023
What is email personalization? Email personalization refers to tailoring email content to the recipient rather than sending generic, mass-marketing messages. The approach involves leveraging data insights to deliver targeted messages, such as using a recipient’s name, past interactions, behaviors, and preferences. It often involves dynamic content, product recommendations , and personalized subject lines, enhancing engagement by creating a more personalized and relevant experience for the
Zumvu
DECEMBER 22, 2023
Government contracts play a pivotal role in the functioning of federal agencies and the U.S. economy as a whole.
Hubspot Marketing
DECEMBER 22, 2023
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here are 11 examples of bad marketing advice in action — and what we can learn from these customer-facing failures. 11 Examples of Marketing Advice Gone Wrong Read on for our list of 11 bad marketing moments, or use the jump links to fin
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Litmus
DECEMBER 22, 2023
Welcome back to our monthly series where we dive into the best email campaigns that hit our inboxes in December (aka the second busiest month of the year for engagement!). What stood out? Playful animations, clever campaigns, and thoughtful timing were top of our list. Keep reading for our handpicked selection, or skip ahead to discover what caught our eye!
illumin
DECEMBER 22, 2023
While shoppers in the US may not be familiar with Boxing Day, deal seekers in the UK and Commonwealth countries like Canada and Australia know that the day after Christmas is the best time to find the year’s lowest prices. The sales expectations of Boxing Day make it a critical day for retailers and advertisers alike. Boxing Day didn’t originate as a day of shopping.
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