Aspiration Marketing
FEBRUARY 19, 2025
Is your sales funnel springing leaks? You're not the only one. It's a common struggle for businesses to convert those hard-earned leads into paying customers. Conversion rate optimization (CRO) is the key to plugging those leaks and boosting your bottom line. By strategically optimizing each stage of the buyer's journey, you can significantly improve your results.
Martech
FEBRUARY 19, 2025
What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).
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The Marketing Operations Leader
FEBRUARY 19, 2025
In this edition: How to Build Your Ops Team by Annual Recurring Revenue Levels How to Handle Conflict With Other Teams at Work Poll: What Would You Do With 20% More Budget? Exclusive For Paid Subscribers : The Hidden Things You Have to Get Right in the Marketing Leader and Ops Leader Interview Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.
Buffer Marketing
FEBRUARY 19, 2025
Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy. It’s all too…overwhelming.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SocialPilot
FEBRUARY 19, 2025
Ever since Elon Musk took the reins at X (formerly Twitter), the social media landscape has been buzzing with debates about its future. Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.
Businesses Grow
FEBRUARY 19, 2025
A few months ago, I viewed a demonstration of a new ad agency “operating system” that showed how AI could take one piece of blog content and distort it endlessly into a nearly infinite number of variations to serve every platform and every language. It made me feel ill as the copy of a copy of a copy gradually lost any connection to its human origins.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
FEBRUARY 19, 2025
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than Id like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put it lightly, I was frustrated with this pattern. Desperate for a solution, I stumbled across the Eisenhower Matrix, which teaches prioritizing like a president.
illumin
FEBRUARY 19, 2025
Attracting new app users can be difficult for even the most successful brands. However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy.
Martech
FEBRUARY 19, 2025
Marketing operations plays an important role in any large or mid-sized marketing organization. It’s where marketing operators are hard at work, orchestrating technology, working with data and basically making sure everything that supports the organization’s marketing efforts is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack.
SocialPilot
FEBRUARY 19, 2025
Wondering how online reviews impact your business? Review monitoring is essentialnot just for tracking feedback but for building trust, improving customer experiences, and protecting your brand. Picture this : youre running a cozy caf. A negative Yelp review appears, but you dont notice it for a week. By the time you do, potential customers have already seen it and chosen other options.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Welcome Software
FEBRUARY 19, 2025
When personalization is done right , it doesn’t feel like a brand is hovering over your shoulder, it feels like they’re providing a genuinely helpful service. And that’s what makes the magic happen. This type of strategic personalization doesn’t just win your customers over but it directly impacts your return on ad spend (ROAS) and overall marketing ROI by making every touchpoint more relevant, efficient, and effective.
Duct Tape Marketing
FEBRUARY 19, 2025
How to Attract Your Ideal Customers with the Right Brand Archetype written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jane McCarthy In this episode of the Duct Tape Marketing Podcast , Sara Nay steps in as host to interview Jane McCarthy, a seasoned brand strategist and author of The Goddess Guide to Branding.
Marketing Insider Group
FEBRUARY 19, 2025
If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Your personal brand is essentially your reputation, and how you position yourself can make or break opportunities.
Content Marketing Institute
FEBRUARY 19, 2025
Dont end your brands purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella responsible marketing. Its for the good of your brand and the world.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
David Meerman Scott
FEBRUARY 19, 2025
How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.
Zumvu
FEBRUARY 19, 2025
It is booming with such creators, businesses, and influencers wanting to have something sleek, professional, and meant for different platforms.
Martech
FEBRUARY 19, 2025
TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According to Meltwater, TikTok ads have the potential to reach 48.8% of people over the age of 18 in the U.S. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
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