Fri.Oct 11, 2024

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How social media changed the sports marketing game

Sprout Social

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.

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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.

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How to unlock the power of personalization through edge computing

Martech

CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy.

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How to Tap into Self-Identity for Better Results

DirectMail2.0

Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).

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Automated Marketing Campaigns: Getting Users From Click to Client

Kuno Creative

As transportation systems began to improve throughout the 19th century, the ability for products and services to become less regionalized and available to a broader audience across vast distances came with them. Standardization of manufacturing processes allowed market penetration early in the lifecycle of new products and technologies as they emerged.

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Zeta Global to acquire LiveIntent

Martech

Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in cash and stock. Zeta Global is a marketing cloud that applies AI to trillions of consumer signals allowing marketers to acquire and retain customers more efficiently using the Zeta Marketing Platform. LiveIntent is also a marketing platform with its roots in email.

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How To Catch Content Lightning in a Bottle

Content Marketing Institute

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

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Does your marketing team have a martech problem or a data problem?

Martech

Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. We can’t accurately measure the ROI of our martech investments.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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How to Migrate from Salesforce Marketing Cloud to Insider in 4 Easy Steps

Use Insider

There’s no denying it—switching to a new marketing platform can be overwhelming, and with that decision comes significant risk. It’s often why marketers cling to outdated systems. But what happens when platforms like Salesforce no longer serve the purpose? Limited capabilities, lack of support, hidden costs, or the complexity of managing too many tools hold you back from real growth.

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IMPACT: Building Strong Creator Partnerships With L’Oréal UK

Traackr

Holly Dale, UKI Head of Advocacy & Content at L’Oréal, shares how to implement an influencer marketing strategy with strong creator partnerships.

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How to Migrate from Emarsys Marketing Cloud to Insider in 4 Easy Steps

Use Insider

But here’s the thing: Marketing migration does come with short-term challenges, but the long-term gain makes it worthwhile. If legacy platforms like Emarsys aren’t providing an advanced website, in-app personalization, more channel options, consistent customer support, and a simpler setup process with zero hidden fees—it’s time to switch. The good news is Insider takes the common complexity and implementation headaches of re-platforming out of the scene.

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New Product Development Process: Everything You Need to Know

Hubspot Marketing

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Marketing Technology Migration – The Ultimate Guide

Use Insider

You’re not alone. Our ultimate guide is here to cut through the noise and help you confidently migrate from one vendor to another. We’ll show you how to find the perfect provider for your brand, breeze through the transition with zero downtime, and get your team running at full speed—fast. Switching platforms can seem risky and daunting, but if your current vendor isn’t delivering—whether you’re craving better capabilities, aiming to simplify your tech stack, or needing to boost ROI—it’s t

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