Martech
OCTOBER 11, 2024
Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).
Hubspot Marketing
OCTOBER 11, 2024
If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.
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Content Marketing Institute
OCTOBER 11, 2024
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
Hubspot Marketing
OCTOBER 11, 2024
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.
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Martech
OCTOBER 11, 2024
CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy.
Sprout Social
OCTOBER 11, 2024
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
DirectMail2.0
OCTOBER 11, 2024
Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.
Kuno Creative
OCTOBER 11, 2024
As transportation systems began to improve throughout the 19th century, the ability for products and services to become less regionalized and available to a broader audience across vast distances came with them. Standardization of manufacturing processes allowed market penetration early in the lifecycle of new products and technologies as they emerged.
Traackr
OCTOBER 11, 2024
Holly Dale, UKI Head of Advocacy & Content at L’Oréal, shares how to implement an influencer marketing strategy with strong creator partnerships.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Martech
OCTOBER 11, 2024
Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. We can’t accurately measure the ROI of our martech investments.
Backlinko
OCTOBER 11, 2024
Google Gemini and ChatGPT can speed up your workflows and make many aspects of your life—both personal and professional—much easier. But which app is better? We ran head-to-head experiments with both AI tools to find out. Read on to find out whether Gemini or ChatGPT is better for: All kinds of research Understanding complex concepts Image generation SEO tasks Creative content And much more.
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