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As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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There’s no denying it—switching to a new marketing platform can be overwhelming, and with that decision comes significant risk. It’s often why marketers cling to outdated systems. But what happens when platforms like Salesforce no longer serve the purpose? Limited capabilities, lack of support, hidden costs, or the complexity of managing too many tools hold you back from real growth.
But here’s the thing: Marketing migration does come with short-term challenges, but the long-term gain makes it worthwhile. If legacy platforms like Emarsys aren’t providing an advanced website, in-app personalization, more channel options, consistent customer support, and a simpler setup process with zero hidden fees—it’s time to switch. The good news is Insider takes the common complexity and implementation headaches of re-platforming out of the scene.
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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