Content Marketing Institute
JUNE 2, 2023
New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.
Martech
JUNE 2, 2023
Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.
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Buffer Marketing
JUNE 2, 2023
Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world. 📱 Check out Sophie’s Instagram and Twitter Could you introduce yourself, share what you do at Buffer, and tell us about your background?
Search Engine Journal
JUNE 2, 2023
Read this blog for tips and techniques to improve the technical SEO structure of multilingual websites. The post 4 Technical SEO Tips For Multilingual Websites appeared first on Search Engine Journal.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
JUNE 2, 2023
Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service page weighing a purchase – and every stage between those two bookends.
Martech
JUNE 2, 2023
We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT , the most buzzworthy large language model-based chatbot on the block. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
JUNE 2, 2023
Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned? In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success. How the Cool Cats NFT Project Developed […] The post Lessons From Cool Cats: From Creative to Business and Beyond appeared first on Social Media Examiner.
Search Engine Journal
JUNE 2, 2023
In this on-demand webinar, Meza shares what it takes to form an effective content strategy while keeping up with modern times. Watch now. The post Is Content The King In Modern SEO? appeared first on Search Engine Journal.
Search Engine Land
JUNE 2, 2023
Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations.
Backlinko
JUNE 2, 2023
The dawn of AI has many content creators fearing the worst—and you may be one of them. Don’t worry. I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. My pick of the bunch is Jasper, but which will you choose to 10x your content production?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Search Engine Land
JUNE 2, 2023
If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates , you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past.
Traackr
JUNE 2, 2023
Meet 6 top influencers in travel that might make great partners for your next influencer marketing campaign.
Search Engine Land
JUNE 2, 2023
Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%).
Use Insider
JUNE 2, 2023
Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Personalized experiences massively boost sales My first rule for increasing customer loyalty is simple; brands should always strive to make purchasing as easy as possible for buyers.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Welcome Software
JUNE 2, 2023
Experimentation is not just about running tests; it's about learning from those tests and driving change. By testing new ideas and approaches, organizations can learn what works and what doesn't, and make data-driven decisions to improve processes, products, and services. Building a culture of experimentation brings tremendous value to companies. Harvard Business School did a study where they looked at the value testing provided to startups, especially in the ecommerce industry.
Search Engine Land
JUNE 2, 2023
Microsoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 300 total chat turns per day. Bing explained, “This increase also applies to any conversations in your chat history.” So you are allowed to return to conversations where you may have previou
Welcome Software
JUNE 2, 2023
With 64% of enterprises currently using a headless approach and 90% planning to evaluate, the rising popularity of headless architecture is undeniable. Yes, the headless hype is real and comes with clear benefits for the engineering team. However, as with any tech investment, it's crucial to take a step back and truly understand the issues your organization is trying to address and why going headless aligns with those use cases.
Rock Content
JUNE 2, 2023
While investing in fancy tools and following the latest marketing trends can help you get more business, what matters most is the content of your website. High-quality content is key to your digital marketing strategy today, and we’re here to help you streamline your website content creation process. Without high-quality content, you can find it challenging to capture the attention of consumers and turn them into customers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
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