Thu.Mar 27, 2025

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How to Build a Successful Sales Enablement Strategy From Scratch

Aspiration Marketing

Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is "sales enablement?" It's about equipping your sales team with the resources they need to succeedfrom content and training to the right tools and processes. Whether you're a startup or an enterprise, a solid sales enablement strategy can be a game-changer, driving revenue, boosting efficiency, and creating a winning sales culture.

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How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)

Hubspot Marketing

Who wouldnt want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more.

Transform 106
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).

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How to Use Disruptive Storytelling to Thrive as a Marketer

Social Media Examiner

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, youll discover why disruptive storytelling is the key to thriving in todays marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […] The post How to Use Disruptive Storytelling to Thrive as a Marketer appeared first on Social Media Examiner.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Braze picks up AI decisioning with OfferFit acquisition

Martech

Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.

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11 Agorapulse alternatives to check out in 2025

Sprout Social

Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.

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What Are Pageviews? (How to Track and Improve Them)

Backlinko

Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same page multiple times. Tracking pageviews helps you measure traffic volume and understand which content attracts the most attention. But: Pageviews are not the most important metric you should track.

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Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit

Hubspot Marketing

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? Or proof that even viral marketing cant guarantee product success? According to behavioral science expert Phil Agnew , the answer is more nuanced. 1.

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AI-powered martech news and releases: March 27

Martech

Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Yes, There Is Value in AI & Content: Season Wrap-up

Animalz blog

“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing. The season opened with a simple yet profound question: “Hello… is there anybody out there creating real value with AI?

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Does your team struggle to evaluate creative ideas? You’re not alone

Martech

Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is not improving. BetterBriefs and research agency Flood + Partners conducted the study, BetterIdeas Global Report, in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA).

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Meta adds more AI-powered ad updates

illumin

Social media giant Meta is expanding its ad capabilities specifically geared towards AI. Learn more about how it can help advertisers worldwide. Marketers using Meta and Instagram will soon be able to do more with their advertising platforms. In an announcement made at its Shoptalk event in mid-March, Meta is expanding its integration of AI-powered systems and technology to its advertising portfolio.

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Want better email results? Start with your data. by Edna Chavira

Martech

Consumers expect every email to feel like a one-on-one conversation. But when your data lives in silos, its impossible to deliver personalization at scale. According to a recent survey, lack of consolidated customer data is the number one challenge in email marketing today. Join us on Thursday, April 3, for Getting Your Email Data Strategy Right , where well explore what it really takes to execute a data-driven email strategy that drives loyalty and conversions.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Build a Brand Gen Z Wants to Work (and Buy) From

Duct Tape Marketing

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

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Cross-Channel Marketing 101

SMA Marketing

In an ideal world, your customers would have a seamless buyer’s journey, resulting in a positive decision. Better yet, they would love your products so much that they quickly become your biggest advocates. Realistically, a common buyer’s journey is much more complex, including many starts and stops. Cross-channel marketing campaigns reach your customers by leveraging.

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Adopting a New CRM: Do's and Don'ts

The LeadG2 Blog

In this episode, Emily and Maryanne dive into the essentials of adopting a new CRM, sharing their top "dos" and "donts" to help you get the most out of your CRM implementation.

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How One Brand Solved the Marketing Attribution Puzzle [Video]

Content Marketing Institute

Learn how travel company TUIs digital analytics team developed an attribution model to show how marketing contributes to the business and automated the process across all their platforms.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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AI Will Help Advertisers and Shoppers

Practical eCommerce - Marketing

Shoppers see ads that interest them. Advertisers get better results. The post AI Will Help Advertisers and Shoppers appeared first on Practical Ecommerce.

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The Silent Revolution of Private Content-Sharing Platforms

Scoop.it!

In a world where oversharing feels like the default, theres a quiet but profound shift underway. The loud, crowded spaces of Facebook, X, and Instagram are starting to feel too exposed for many users. Whats emerging instead? A silent revolution is driven by private content-sharing platforms designed for smaller, more intimate connections. Its mostly related to video sharing but has become so much more.

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Top Influencer Marketing Strategy Tips From L’Oréal, NYX Cosmetics and Neutrogena

Traackr

Advice on how to enhance your influencer marketing strategy from marketing leaders at LOral, NYX Cosmetics and Neutrogena.