Wed.Oct 02, 2024

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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

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Amazon Advertising guide: How to reach customers and sell more

Search Engine Land

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business.

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What Oracle’s exit from advertising means for the adtech space

Martech

As September drew to a close, so did Oracle Advertising. The withdrawal from the ad business had been abruptly announced during an earnings call in June this year. Since then, Oracle’s premium customer base has been looking for new ad platforms while talented staff members have been looking for new opportunities. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

They say comparison is the enemy of joy, but I’d argue comparison — when done right — can be one of the core ingredients of social media success. It can help you understand what makes your audience tick and what not to do. Here’s a list of the seven best competitor analysis tools to help you get detailed data on your rivals, analyze trends they use, and get a wholesome picture of competitor performance — benchmarked against yours.

Price 116
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Pinterest introduces Performance+ ad campaign suite

Martech

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. GenAI creative tools.

Shoppers 115
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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional keyword research tools frequently lack depth, offering only limited insights into the complexities of user search behavior. As a result, PPC managers often struggle to uncover new keyword opportunities.

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What is Lead Generation, and Why Does It Matter?

Aspiration Marketing

Picture this: Your ideal customer is online, actively searching for a solution to a problem your business can solve. They're ready to buy, but you're nowhere to be found. Sounds frustrating? It should. This is the harsh reality for businesses without a robust lead generation strategy.

Customer 264
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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. This is where predictive analytics comes into play. Predictive analytics, a form of artificial intelligence, uses historical data and advanced algorithms to: Forecast future trends.

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Microsoft is about to change how Copilot ads appear and trigger

Search Engine Land

Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) answers in a feature Microsoft is calling “ad voice.” This will include text referencing the conversation within Copilot and acts as a transitionary message from the advertiser.

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How to quickly resolve conflict in your buying channels

Welcome Software

Understanding and resolving conflicts between B2B buying channels—whether online, over the phone, or through distributors—is crucial for staying competitive and profitable. Channel conflicts can lead to: Poor customer experiences: Inconsistent experiences can damage relationships and reduce satisfaction. Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Behind the scenes of Betterment’s B2B brand awareness campaign

Martech

Who. Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It was the first “robo-advisor,” which provides automated investment portfolios based on your preferences and is now a standard feature of every investment firm doing business online.

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How Breeze Agents Are Transforming Sales and Marketing in 2024

Six & Flow

As Dharmesh Shah rightly remarked during his Spotlight session at INBOUND24 , "This is the year of AI agents." Undoubtedly, Breeze agents are leading this charge in changing the way go-to-market teams operate. These intelligent assistants automate repetitive tasks, streamline workflows, and deliver personalised insights, freeing up time for sales and marketing teams to focus on what really matters—building relationships and driving growth.

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How TIAA’s CMO Rejuvenated the Century-Old B2B Brand With Award-Winning Content

Content Marketing Institute

What would you tackle next after serving as CEO of a successful e-commerce apparel company? If you’re Micky Onvural, you accept the challenge of repositioning a “stuffy” financial services brand as a thought leader for tomorrow. Here's the story of how she did it.

CMO 113
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AI in marketing: Benefits, strategies, and examples (2024 guide)

Use Insider

What is AI marketing ? Artificial intelligence (AI) technologies are now an integral part of most digital marketers’ toolkits. However, with so many new solutions hitting the market, it’s easy to get overwhelmed and miss an opportunity to employ AI in the best possible way for your business. That’s why in this guide, we’ll explore how AI can be used by marketers to achieve different goals — like improving productivity, accurately predicting customer behaviors, driving revenue and retention, and

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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10 Best Email Signature Generator Reviewed in 2024

Zumvu

Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool.

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Enterprise email marketing: Platforms, examples, and use cases

Use Insider

In this guide, you’ll learn how enterprise email marketing works and why it’s so different from traditional email marketing. We’ll also cover what factors to consider when comparing enterprise email marketing platforms , as well as eight of the best options on the market. First, let’s discuss key enterprise email use cases with real-life examples from brands that used our email solution.

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10 Best Email Signature Generator Reviewed in 2024

Zumvu

Email signatures are probably among the first impressions we make with clients and colleagues. A correctly designed email signature speaks professional but can subtly serve as a marketing tool.

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How to Translate Your Passion Into Your Purpose with Liz Elting

Duct Tape Marketing

How to Translate Your Passion Into Your Purpose with Liz Elting written by Tosin Jerugba read more at Duct Tape Marketing The Ducttape Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast , I interview(ed) Liz Elting. This week, we´re going to be re-gifting you your favorite episodes! Liz is the co-founder and CEO of the award-winning TransPerfect.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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How to set a smart social media budget (and get it approved)

Hootsuite

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights the scope of your ambitions for the year ahead – and should also highlight the return on investment from the budget invested the previous year.

B2C 105
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

In August, Google rolled out one of its most significant updates of the year. Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. While some sites have benefited from the changes, others have experienced sharp declines in traffic. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance.

SEO 91
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62% of B2B buyers purchase online (and you should too)

Welcome Software

The shift towards online purchasing In the fast-paced world, there’s no room for digital investment fatigue. Your customers are demanding increasingly sophisticated self-service and digital experiences, and the shift to online purchasing is accelerating at an unprecedented rate. According to the MasterB2B 2024 State of B2B eCommerce report, a whopping 62% of B2B buyers now prefer to restock their supplies online because it’s quick and hassle-free.