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Are you struggling to keep your content calendar full of fresh, engaging pieces? You're not alone. Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. With a content marketing agency on your side, you'll have a team of creative experts dedicated to crafting high-quality content that resonates with your target audience – freeing you up to fo
Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important in 2024? In the ever-evolving world of digital marketing, creating content that captures attention and […] The post Content That Triggers Massive Reach on Social Media appeared first on Social Media Examiner.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace.
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Each year, fresh ideas, concepts, and technological innovations shape the creative design landscape. These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way onto packaging, and others become a staple for social media branding.
Next to the headline, the lede is everything. It must complete many tasks — hook the reader, indicate the subject matter, set the tone, etc. To help your intros live up to those weighty responsibilities, read on for real-life critiques.
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename
The drawback of freelancing is that you’re trading your time for money, so you have to raise your prices or. Continue Reading The post 10 Profitable Solopreneur Business Ideas Anyone Can Start appeared first on Copyblogger.
Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.
Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities.
Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what he’s famous for, and finally what he’s ‘infamous’ for. … In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.
The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand, you have issues like: Generic content.
Enhanced brand awareness , increased sales, improved customer perception and greater investor confidence are all things businesses strive for. They are also all things that can be achieved by unlocking the door to top-tier media exposure. Top-tier outlets like Forbes , USA Today , and The Wall Street Journal have earned the respect of a global audience.
In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party data strategy can be challenging. Join our upcoming webinar, “ Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical ,” hosted by AtData.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results.
As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate th
Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday ( subscription required ) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has abou
Gain Freedom With The Hands Off CEO Blueprint written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications.
Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target persona—the individual or group you’re aiming to engage, convert, and delight. For an inbound marketing strategy to be successful, you must understand: WHO you are speaking to WHAT they want to know WHEN they WANT to be spoken to WHERE they are looking for information and answers WHY you are qualified to give them answers Digging into each of these poin
In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies.
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , spoke with Alec Hanson , the Chief Marketing Officer at loanDepot, about how his irrational self-confidence allows him to embrace his inner nerd, the beauty of perspective, the power of sales experience, and more. “ You have to be a student of your own experience in real time, and then you can learn from that and adapt. ” WATCH + READ
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The legal landscape has irrevocably shifted. In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Today, however, the internet reigns supreme. This digital revolution presents a tremendous opportunity for lawyers to connect with a broader audience and establish themselves as trusted authorities.
What works in B2C may not for B2B companies. Learn what makes for effective B2B video marketing and how it integrates with your overall marketing strategy.
In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies.
For businesses looking to enhance their digital footprint, the struggle to scale high-quality content is real. You need to ramp up conversions and create more content, but at the same time maintain a high standard of writing. We live in an era where online competition is fiercer than ever. Slipshod, low-quality content isn’t going to do you any favors.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
/ Conversion optimization What is CRO testing? A step-by-step guide to running efficient tests By Josh Gallant. Updated on April 18, 2024. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. The ads are live, the landing page is live, and the traffic is flowing. But there’s one problem… the conversion rate isn’t great.
What is Content Hub? Content Hub is an efficient AI-powered tool designed to make life easier for content marketers. It helps you create and manage engaging, personalised content that really clicks with your audience, from the first click to the final conversion.
This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! Brad Kugler, CEO/Co-Founder of DirectMail2.0, will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing. • Jules VanSant, Bubble & Hatch • Alyssa Summers, Pryntbase • Hans Eisenman, Clear Story Labs • Joanne Gore, Joanne Gore Communications This webinar will equip
Everything TikTok can do, Instagram can do better — and vice versa. While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. TikTok Notes , a direct rival to Instagram’s original offering, is now available to download in specific regions.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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