Aspiration Marketing

APRIL 18, 2024

Are you struggling to keep your content calendar full of fresh, engaging pieces? You're not alone. Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. With a content marketing agency on your side, you'll have a team of creative experts dedicated to crafting high-quality content that resonates with your target audience – freeing you up to fo

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Content Marketing Marketers Marketing SEO 197

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).

Price 139

Price User-Generated Education eBook 139

Hubspot Marketing

APRIL 18, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace.

Social Media Marketing 135

Social Media Marketing Transform User-Generated Management 135

Social Media Examiner

APRIL 18, 2024

Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important in 2024? In the ever-evolving world of digital marketing, creating content that captures attention and […] The post Content That Triggers Massive Reach on Social Media appeared first on Social Media Examiner.

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Digital Marketing Social Media Marketing Marketing Marketers 134

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Buffer Marketing

APRIL 18, 2024

Each year, fresh ideas, concepts, and technological innovations shape the creative design landscape. These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way onto packaging, and others become a staple for social media branding.

Gen Z 132

Gen Z Branding Transform Food 132

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename

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Whitepaper Analytics User-Generated CMO 124

Martech

APRIL 18, 2024

Left to right: Kellyanne Perez-Vera, Mastercard; Matthew Cullinen, HSBC Bank; and Solitaire Townsend from agency Futerra. Image: Green Media Summit. The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet.

Advertisers 122

Advertisers Advertising Finance Marketers 122

CopyBlogger

APRIL 18, 2024

The drawback of freelancing is that you’re trading your time for money, so you have to raise your prices or. Continue Reading The post 10 Profitable Solopreneur Business Ideas Anyone Can Start appeared first on Copyblogger.

Price 106

Price 106

Martech

APRIL 18, 2024

Try not to be too shocked: Businesses continue to deploy chatbots knowing they can give false answers, according to The Washington Post. It gave the example of tech entrepreneur Vivek Wadwha asking WhatsApp’s new AI “who he was, then what he’s famous for, and finally what he’s ‘infamous’ for. … In response to the last question, the bot described a 2014 blog post accusing Wadhwa of plagiarism, complete with a byline, date and formal citation.

User-Generated 119

User-Generated Analytics Communications Management 119

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 106

Email Marketing Marketers Marketing Copywriting 106

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Martech

APRIL 18, 2024

In a world where cookie-dependent strategies are becoming obsolete, and privacy concerns are on the rise, leveraging first-party data is more important than ever. But establishing a successful first-party data strategy can be challenging. Join our upcoming webinar, “ Data Driven Decisions: The Future of First-Party Data and Why It Will Be Critical ,” hosted by AtData.

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Whitepaper Customer 110

Search Engine Land

APRIL 18, 2024

The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and produced cost savings, added value and, in some cases, more revenue. On the other hand, you have issues like: Generic content.

User-Generated 103

User-Generated PR SEO Branding 103

Digital Marketer

APRIL 18, 2024

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before. In this article, we’ll explore the key factors that will shape the advertising environment in the coming months and provide actionable insights to help you navigate th

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Advertising Advertisers Influencer Marketing Branding 94

Search Engine Land

APRIL 18, 2024

Brave Search introduced a new AI answer engine called Answer with AI. It will produce AI-generated answers “synthesized” from multiple sources for any query. What is Answer with AI. Answer with AI, as the name suggests, uses AI to generate answers to queries directly in the search results. This new Brave Search feature appears above the organic search results.

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Gen Z User-Generated SEO 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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Duct Tape Marketing

APRIL 18, 2024

Gain Freedom With The Hands Off CEO Blueprint written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Mandi Ellefson. Through her company “Hands-Off CEO”, she rescues agency owners from the daily grind, transforming million-dollar agencies into self-sustaining enterprises.

Transform 88

Transform Price Real Estate Health 88

Search Engine Land

APRIL 18, 2024

Advertisers might be able to purchase ads on Meta’s Threads platform as early as the second half of this year. That’s according to a Digiday ( subscription required ) report citing multiple sources. Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has abou

Logistics 97

Logistics Advertisers Advertising Branding 97

Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Brands now adapt to global challenges, emphasizing continuous learning and staying open to innovative strategies to foster positive change within communities.

Thought Leadership 86

Thought Leadership Management Transform User-Generated 86

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of the problem: “the death of cookies” could now be one of those familiar phrases you skim over without understanding the depth of its ramifications.

Transform 86

Transform CRM Analytics Advertisers 86

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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SmartBrief - Marketing

APRIL 18, 2024

Enhanced brand awareness , increased sales, improved customer perception and greater investor confidence are all things businesses strive for. They are also all things that can be achieved by unlocking the door to top-tier media exposure. Top-tier outlets like Forbes , USA Today , and The Wall Street Journal have earned the respect of a global audience.

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Branding Communications Promotion Product 77

The LeadG2 Blog

APRIL 18, 2024

Understanding your audience is a top priority in B2B marketing. The foundation of successful inbound marketing lies in comprehending your target persona—the individual or group you’re aiming to engage, convert, and delight. For an inbound marketing strategy to be successful, you must understand: WHO you are speaking to WHAT they want to know WHEN they WANT to be spoken to WHERE they are looking for information and answers WHY you are qualified to give them answers Digging into each of these poin

Inbound Marketing 71

Inbound Marketing Marketers Marketing Place 71

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies.

Key Performance Indicator 69

Key Performance Indicator Transform Advertisers Advertising 69

Set Up

APRIL 18, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up President, Amanda Thompson , spoke with Alec Hanson , the Chief Marketing Officer at loanDepot, about how his irrational self-confidence allows him to embrace his inner nerd, the beauty of perspective, the power of sales experience, and more. “ You have to be a student of your own experience in real time, and then you can learn from that and adapt. ” WATCH + READ

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CMO Thought Leadership Education Performance Marketing 69

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

SMA Marketing

APRIL 18, 2024

The legal landscape has irrevocably shifted. In the past, potential clients seeking legal representation relied on phone books and word-of-mouth referrals. Today, however, the internet reigns supreme. This digital revolution presents a tremendous opportunity for lawyers to connect with a broader audience and establish themselves as trusted authorities.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Kuno Creative

APRIL 18, 2024

What works in B2C may not for B2B companies. Learn what makes for effective B2B video marketing and how it integrates with your overall marketing strategy.

Video Marketing 59

Video Marketing B2C Marketers Marketing 59

Customers.ai

APRIL 18, 2024

In the rapidly shifting sands of the digital marketing landscape, advertisers find themselves grappling with an array of ever-evolving challenges. From the tightening grip of privacy regulations to the slow demise of third-party cookies, the tools and tactics that once seemed like mainstays are quickly becoming relics of the past. And let’s not forget the frustration of ad blockers, which continue to throw wrenches into the best-laid ad strategies.

Key Performance Indicator 52

Key Performance Indicator Transform Advertisers Advertising 52

Rock Content

APRIL 18, 2024

For businesses looking to enhance their digital footprint, the struggle to scale high-quality content is real. You need to ramp up conversions and create more content, but at the same time maintain a high standard of writing. We live in an era where online competition is fiercer than ever. Slipshod, low-quality content isn’t going to do you any favors.

Inbound Marketing 52

Inbound Marketing Transform Marketers Marketing 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Unbounce

APRIL 18, 2024

/ Conversion optimization What is CRO testing? A step-by-step guide to running efficient tests By Josh Gallant. Updated on April 18, 2024. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. The ads are live, the landing page is live, and the traffic is flowing. But there’s one problem… the conversion rate isn’t great.

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Six & Flow

APRIL 18, 2024

What is Content Hub? Content Hub is an efficient AI-powered tool designed to make life easier for content marketers. It helps you create and manage engaging, personalised content that really clicks with your audience, from the first click to the final conversion.

Management 52

Management Content Marketing Marketing Marketers 52

DirectMail2.0

APRIL 18, 2024

This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! Brad Kugler, CEO/Co-Founder of DirectMail2.0, will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing. • Jules VanSant, Bubble & Hatch • Alyssa Summers, Pryntbase • Hans Eisenman, Clear Story Labs • Joanne Gore, Joanne Gore Communications This webinar will equip

Traditional Marketing 52

Traditional Marketing Marketers Marketing Digital Marketing 52

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Updated on April 18, 2024. 29 min read Here’s an interesting fact you probably didn’t know: In 2022, there were 4.26 billion email users (more than half the population of earth!), and that number will grow to around 4.73 billion by 2026 ( according to Statista ).

Email Marketing 52

Email Marketing Law Marketers Marketing 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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