Search Engine Land
JULY 8, 2024
Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.
Content Marketing Institute
JULY 8, 2024
Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
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Search Engine Land
JULY 8, 2024
Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns. Key details: Affects all campaigns using Country of Sale.
SocialPilot
JULY 8, 2024
You have tried creating content that is actionable, resonates with your target audience and helps drive engagement but you are still struggling to get more likes and retweets on X/Twitter. If you are wondering why your follower count is not growing, It’s high time you did a Twitter audit. An audit helps you take a close look at your X/Twitter, what’s working, and what needs to be fixed.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
JULY 8, 2024
The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online platform (VLOP) under the DSA. The company must respond by July 26. Why it matters. The European Commission’s latest request for information (RFI) to Amazon signals intensifying oversight of big tech under the Digital Services Act (DSA)
Use Insider
JULY 8, 2024
In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier. What is Twilio Engage Premier? Srikant Kotapalli: Twilio Engage Premier is a marketing solution designed to help brands deliver multichannel marketing experiences by combining and
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 8, 2024
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.
Marketing Insider Group
JULY 8, 2024
Digital marketing professionals know that staying ahead of the competition is vital to success. ChatGPT is a revolutionary AI tool that is transforming how marketers engage with their audience, enabling you to automate numerous tasks and save time daily. With over 637 million users per month, ChatGPT’s impact is undeniable. But what truly sets it apart is its ability to integrate seamlessly with various plugins.
Martech
JULY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Buffer Marketing
JULY 8, 2024
I have been baking sourdough bread for a bunch of years and when the pandemic hit, I was one of those people who was getting calls for sourdough baking advice. I remembered the challenges of learning to bake and creating my first starter, and that turned into a new product idea — a warming device to keep sourdough starter consistently at the right temperature.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
JULY 8, 2024
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.
Businesses Grow
JULY 8, 2024
Scottsboro, Alabama, (population 15,750) is a sleepy river town known for its First Monday craft fair, Payne’s Soda Fountain, and hot, muggy summers. It would not be considered a hotbed for influencer marketing. Well, not until Sarah Stahl made it into an influence marketing case study. Sarah is the marketing director for ReTreet , a glamping (“glamorous + camping”) site in the woods outside of town.
Martech
JULY 8, 2024
HubSpot says fewer than 50 customer accounts were victims of a breach in late June, all impacted customers were notified and all has been quiet since the initial incident. As of May 2024, HubSpot had more than 216,000 customers, so an incident that impacts fewer than 50 doesn’t seem like a big deal, unless of course you’re one of the accounts involved.
Search Engine Land
JULY 8, 2024
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual CPA is within the expected range.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JULY 8, 2024
As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information
Litmus
JULY 8, 2024
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient.
Search Engine Land
JULY 8, 2024
TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Key changes. U.S. advertisers can now only target teens using broad options like location, language and device info.
Search Engine Land
JULY 8, 2024
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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