Martech
JULY 8, 2024
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.
Search Engine Land
JULY 8, 2024
Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. With data-packed amenities, SEOs can scavenge through GSC to locate stashes of hidden nuggets like clicks and impressions from search queries, Core Web Vitals and whatever other surprises lay within your website. Custom regex filters take you around your million-page website.
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Content Marketing Institute
JULY 8, 2024
Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
Search Engine Land
JULY 8, 2024
Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns. Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend. Key features: Shows if Actual CPA is within the expected range.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Martech
JULY 8, 2024
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.
Search Engine Land
JULY 8, 2024
TikTok implemented new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. Key changes. U.S. advertisers can now only target teens using broad options like location, language and device info.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JULY 8, 2024
Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a marketer, you are. Today, you can microsegment based on customer preferences. Essentially, all those “like-minded people” are on the same buying journey.
Martech
JULY 8, 2024
As B2B buying shifts increasingly online, companies face a growing challenge: identifying and engaging with potential customers who visit their websites. Visitor identification techniques have evolved, and businesses must use and leverage the right tools to improve their marketing and sales processes. The traditional methods of identifying site visitors Over the years, B2B sellers have had three ways to identify visitors: Motivate them to fill out a web form, giving up their contact information
Marketing Insider Group
JULY 8, 2024
It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch SEO attention. Marketers, however, could game the system too easily, using keyword stuffing and irrelevant links to attract bots.
Search Engine Land
JULY 8, 2024
Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August. Why we care. This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns. Key details: Affects all campaigns using Country of Sale.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Buffer Marketing
JULY 8, 2024
I have been baking sourdough bread for a bunch of years and when the pandemic hit, I was one of those people who was getting calls for sourdough baking advice. I remembered the challenges of learning to bake and creating my first starter, and that turned into a new product idea — a warming device to keep sourdough starter consistently at the right temperature.
Litmus
JULY 8, 2024
Email is personal. Unlike most marketing channels, email really is communication at a 1:1 level. It’s your opportunity to reach people with messages just for them. Email personalization has revolutionized the way we engage with audiences, turning generic promotional and transactional email programs into tailored conversations that resonate with each recipient.
Businesses Grow
JULY 8, 2024
Scottsboro, Alabama, (population 15,750) is a sleepy river town known for its First Monday craft fair, Payne’s Soda Fountain, and hot, muggy summers. It would not be considered a hotbed for influencer marketing. Well, not until Sarah Stahl made it into an influence marketing case study. Sarah is the marketing director for ReTreet , a glamping (“glamorous + camping”) site in the woods outside of town.
Search Engine Land
JULY 8, 2024
The EU sent Amazon a new request for information (RFI) on Friday, focusing on the ecommerce giant’s recommender systems, advertising transparency and risk assessment measures. This is Amazon’s third RFI since being designated a very large online platform (VLOP) under the DSA. The company must respond by July 26. Why it matters. The European Commission’s latest request for information (RFI) to Amazon signals intensifying oversight of big tech under the Digital Services Act (DSA)
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Use Insider
JULY 8, 2024
In a significant development for marketers, Twilio has announced the end-of-sale (EOS) for its Twilio Engage Premier product. As a global partner and the preferred independent software vendor (ISV) of Twilio, the Insider team is dedicated to ensuring a smooth transition for all current users of Twilio Engage Premier. What is Twilio Engage Premier? Srikant Kotapalli: Twilio Engage Premier is a marketing solution designed to help brands deliver multichannel marketing experiences by combining and
SocialPilot
JULY 8, 2024
You have tried creating content that is actionable, resonates with your target audience and helps drive engagement but you are still struggling to get more likes and retweets on X/Twitter. If you are wondering why your follower count is not growing, It’s high time you did a Twitter audit. An audit helps you take a close look at your X/Twitter, what’s working, and what needs to be fixed.
Martech
JULY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Marketing Insider Group
JULY 8, 2024
Digital marketing professionals know that staying ahead of the competition is vital to success. ChatGPT is a revolutionary AI tool that is transforming how marketers engage with their audience, enabling you to automate numerous tasks and save time daily. With over 637 million users per month, ChatGPT’s impact is undeniable. But what truly sets it apart is its ability to integrate seamlessly with various plugins.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
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