Martech

NOVEMBER 1, 2024

Many organizations start small with AI pilots before scaling. But what if this cautious approach is slowing you down? Starting small might feel safe, but it can keep you from achieving your larger goals quickly and effectively. It’s not the best approach for proving the value of AI to senior leaders in your organization. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition PR Marketing Strategy 126

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either. Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. But what if there was a way to unlock significant revenue by shifting focus? Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Customer Acquisition 138

Customer Acquisition Health Traditional Marketing Management 138

Backlinko

NOVEMBER 1, 2024

Your prospects are searching for roofers on Google right now. If you don’t appear in the top search results, it doesn’t matter how great your roofing services are—they’ll hire someone else. Why? Because they’ll be able to find other roofing companies. But not you. Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results.

SEO 87

SEO Real Estate Key Performance Indicator Management 87

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Martech

NOVEMBER 1, 2024

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. The release fulfils a number of promises made earlier this year at PegaWorld 2024. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The enhancements are available immediately for Pega Cloud clients.

Outbound Marketing 140

Outbound Marketing CRM Management Customer 140

CopyBlogger

NOVEMBER 1, 2024

You may have noticed that some people spend years writing and publishing content and only build a handful of followers. Continue Reading The post How to Grow Your Social Media Following From Zero appeared first on Copyblogger.

Branding 101

Branding 101

Kuno Creative

NOVEMBER 1, 2024

More manufacturers are seeing the value in a strong social media presence—but in an industry that is focused on technical details, executing on this is easier said than done. Products and services can seem too complex to talk about in bite-size formats. This complexity also makes it difficult to visually highlight details that convey their value. But that’s not to say it can’t be done.

Manufacturing 98

Manufacturing Product Marketing Marketers 98

Content Marketing Institute

NOVEMBER 1, 2024

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

96

96

Traackr

NOVEMBER 1, 2024

Learn from influencer program examples of YSL, Charlotte Tilbury, and Garnier for your marketing strategy.

Branding 52

Branding Marketing Strategy Marketing Marketers 52