Martech

FEBRUARY 21, 2024

It would be just typical of the E.U. to place citizens’ rights ahead of convenience and profitability for brands — especially tech brands. They do it all the time. Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide).

Customer 119

Customer Non-Profit Law Place 119

Aspiration Marketing

FEBRUARY 21, 2024

In a world where one-size-fits-all solutions fall short, custom objects emerge as the key to unlocking tailored data management within the HubSpot ecosystem. From understanding their core definition to advanced strategies and overcoming challenges, this guide will equip you with the knowledge to harness the full potential of HubSpot custom objects.

Customer 198

Customer Management Digital Marketing Marketing 198

Hubspot Marketing

FEBRUARY 21, 2024

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance. After all, getting your target audience to your site and converting them is the whole point of having a website in the first place.

SEO 135

SEO Copywriting Thought Leadership Energy 135

Search Engine Land

FEBRUARY 21, 2024

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, it typically is, at best, subpar.

SEO 133

SEO Retail Branding Product 133

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Buffer Marketing

FEBRUARY 21, 2024

My company, Galan Leather Co. , sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic appeal, you may think Instagram would be the way to go.

Shipping 122

Shipping Product Influencer Marketing Advertisers 122

Search Engine Land

FEBRUARY 21, 2024

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. In January 2024, another monumental shift occurred when OpenAI declared the GPT store open for business.

SEO 127

SEO Customer User-Generated Price 127

Search Engine Land

FEBRUARY 21, 2024

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase, according to video creator Animoto.

Entertainment 123

Entertainment Search Marketers Product Branding 123

Social Media Examiner

FEBRUARY 21, 2024

Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? In this article, you'll discover how to free up valuable time by strategically delegating parts of your role to trusted team members without sacrificing client satisfaction. A Radical Solution for Exponential Growth: Insights From the “Video […] The post How to Grow Your Agency Through Strategic Delegation appeared first on Social Media Examiner.

Marketing 117

Marketing Marketers 117

Content Marketing Institute

FEBRUARY 21, 2024

Tech marketers reveal their creation and non-creation challenges, resource woes, AI’s impact, and more. Plus, what do the most successful do differently? Find out in CMI’s newly released technology content marketing research.

Market Research 115

Market Research Marketers Marketing Content Marketing 115

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonst

Branding 112

Branding Product Marketing Marketers 112

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% of marketers are likely to use the platform for influencer marketing campaigns. Do you want a piece of this pie and engage your target audience like all these marketers are getting?

Influencer Marketing 109

Influencer Marketing Fashion Marketers Marketing 109

Search Engine Land

FEBRUARY 21, 2024

Consumer behavior has become more complex and unpredictable. To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Sprout Social

FEBRUARY 21, 2024

The modern customer journey exists across multiple channels and countless touchpoints. To get a truly cohesive view of your customer experience, you need to be tracking your Net Promoter Score (NPS). Net promoter score is more than just a customer service metric. It offers the combined power of quantitative and qualitative feedback, giving teams the chance to make substantial improvements to their customer care strategy.

Promotion 102

Promotion Transform Customer Journey Customer loyalty 102

Search Engine Land

FEBRUARY 21, 2024

This year’s Super Bowl LVIII was watched by a record 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game with a final score of 25-22. But beyond the game itself, another competition was happening – determining which of the 59 commercials that aired was the most effective advertisement. Analyzing ad effectiveness is a complex endeavor that requires looking beyond just viewership numbers to metrics that measure real business outcomes.

Key Performance Indicator 112

Key Performance Indicator Advertisers Advertising Digital Marketing 112

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues.

Customer Journey 102

Customer Journey Transform Customer Acquisition Price 102

yorCMO

FEBRUARY 21, 2024

Growth opportunities that might have worked for you years ago may not carry over into this year, but some best practices will always remain true. Learn to choose the ones that work for your business The post Business Growth Strategies for 2024 appeared first on yorCMO.

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Rock Content

FEBRUARY 21, 2024

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. If you’re wondering what on earth EGC is, relax – you’re not alone. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand. What the Heck is Employee-Generated Content (EGC)?

Transform 97

Transform User-Generated Branding Education 97

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

FEBRUARY 21, 2024

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when they already have an advertising agency, may lead to confusion for the business and undermine the agency’s ability to perform effectivel

Advertisers 86

Advertisers Advertising Promotion Marketing 86

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. The recent TCPA update from the Federal Communications Commission (FCC) regarding robocalls and automated texts is one such regulatory change that poses a new challenge to businesses.

Email Marketing 82

Email Marketing Law Communications Marketers 82

Influence & Co

FEBRUARY 21, 2024

In the realm of business, think of your marketing analytics reporting as a detailed map that guides you through the complexities of your company’s operations. These reports provide a comprehensive overview of the activities within your business, each segment crucial for its overall health and progress. Key Performance Indicators (KPIs) stand out as critical beacons, guiding your strategic decisions and illustrating the effectiveness of your journey towards business objectives.

Analytics 72

Analytics Key Performance Indicator Health Marketers 72

Customers.ai

FEBRUARY 21, 2024

Digital marketing’s getting trickier by the day, isn’t it? Between all the new privacy laws, the end of those handy third-party cookies, and the ever-annoying bots tricking us into wasting our ad budgets, it feels like we’re running an obstacle course. And let’s not even get started on trying to keep up with how fast everything changes, including what our audiences are looking for.

Customer Journey 64

Customer Journey Advertisers Advertising Outbound Marketing 64

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

verse.ai

FEBRUARY 21, 2024

How to Maximize SMS Outreach Impact Through Strategic A/B Testing In the noisy world of digital marketing, capturing the attention of consumers right from the first message is crucial. With the average person receiving countless notifications daily across all of their devices, making your SMS stand out is more important than ever. This is where [.] Read More.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

Zumvu

FEBRUARY 21, 2024

Mastering the art of content marketing has become crucial for organizations in today's age. With a click, information is readily accessible allowing businesses to attract a flow of traffic and engage their audience effectively.

Content Marketing 52

Content Marketing Marketing Strategy Marketers Marketing 52

Lynton Web

FEBRUARY 21, 2024

Running your brand’s social media accounts can be a busy job, so it’s understandable if you have the urge to hit “copy and paste” across all your channels. Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. In fact, research shows nearly 4 out of every 5 people have recently unfollowed a brand/person on social media because the content they find is irrelevant.

Social Media Marketing 102

Social Media Marketing Marketers Marketing User-Generated 102

SocialPilot

FEBRUARY 21, 2024

“Content is King, but Engagement is queen, and she rules the house!” Meri Smith’s words perfectly give out this blog’s essence: the most engaging social media post ideas. Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? In today’s hyper-connected world, social media has become a powerful tool for businesses to connect with their audience.

User-Generated 97

User-Generated Education Industry Insights Entertainment 97

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

FEBRUARY 21, 2024

AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This assistant doesn’t get tired, works round the clock and is always on top of the latest trends. Now, wouldn’t you want someone like that on your team?

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Transform User-Generated SEO Customer Acquisition 125