Search Engine Land
MAY 13, 2024
It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates , helpful content , reputation abuse , etc. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO.
Aspiration Marketing
MAY 13, 2024
In this edition of our Leadership Spotlight series, we had a Q&A with Emmett King about his role as an entrepreneur and angel investor.
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Search Engine Land
MAY 13, 2024
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising benchmarks report, which was released today. It’s basically more of the same story as 2023.
Martech
MAY 13, 2024
Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8% of the marketing budget, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending also fell for staff and agencies, while paid media grew. It went from 25.6% last year to 27.9% in 2024.
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Search Engine Land
MAY 13, 2024
New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats (e.g. in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling.
Businesses Grow
MAY 13, 2024
Harbour Space University describes itself as “The State of the Art University for Technology, Entrepreneurship, and Design.” But over two years, when I taught online classes for them, I also learned that it is home to some of the hungriest, most ambitious, and brightest students anywhere. I was delighted and honored to be invited to provide a short commencement speech for the students at their Bangkok campus.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 13, 2024
Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company.
Search Engine Land
MAY 13, 2024
Google is rolling out restrictions for suspended Google Ads accounts , limiting the actions advertisers can take while their accounts are suspended. Restrictions will be implemented in June 2024. Why we care. The restrictions could frustrate some advertisers wanting full access during suspension periods. What’s new? The functionality of suspended accounts will be narrowed to a few key areas like billing, appeals/verification, security settings and account navigation.
illumin
MAY 13, 2024
Mother’s Day is a fantastic opportunity to share our appreciation with the moms and mother figures in our lives, but it is also prime time to see some great ads. The annual maternal celebration took place on Sunday, May 12 this year. In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood.
Martech
MAY 13, 2024
Quantcast is a global digital advertising, audience insights and measurement platform. Understandably, it has been following the Google Privacy Sandbox saga with close attention. We sat down with their U.K.-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Competition and Markets Authority.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Rock Content
MAY 13, 2024
If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. ChatGPT is one of the more ubiquitous tools to hit the scene, and for a good reason.
Martech
MAY 13, 2024
OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The news came in a brief online announcement from Mira Murati, OpenAI’s CTO and former interim CEO during Sam Altman’s brief removal from the role.
Rock Content
MAY 13, 2024
In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. YouTube videos do an excellent job of holding a viewer’s attention long enough for them to absorb crucial brand messaging. They’re also effective at driving conversions, boosting search engine optimization (SEO), and creating a readily engaged audience that eagerly keeps coming back for more.
Search Engine Land
MAY 13, 2024
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels, it’s important to consider and prepare for the challenges of scaling your online business.
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Martech
MAY 13, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Backlinko
MAY 13, 2024
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This enabled Stratedia to strengthen its offerings, from listing management to improving clients’ local visibility.
Buffer Marketing
MAY 13, 2024
I wish I could tell you that passion always leads to a profitable business. Unfortunately, as I’ve learned firsthand, that’s not automatically the case. I turned my lifelong love of reading and desire to support Black women into Socialight Society , a local bookshop in Lansing, Michigan, that caters to Black women who often lack representation in traditional bookstores.
Hubspot Marketing
MAY 13, 2024
Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Use AI. But not too much AI … and in the right ways." "Optimize for SEO – but it's changing completely and irrevocably, so also optimize for other channels." "Speed and relevancy are top priorities.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Backlinko
MAY 13, 2024
Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This enabled Stratedia to strengthen its offerings, from listing management to improving clients’ local visibility.
Fractional CMO
MAY 13, 2024
Lights, camera… inaction! Many times, businesses realize they have certain requirements to meet their long-term revenue goals, but lacking resources and skills makes them feel stuck. Scaling is challenging, especially when you don’t want to increase your headcount. This inevitably leads to confusion: who do you hire? An agency or a freelancer? On paper, both choices have their benefits and downsides, and making a decision becomes a daunting task.
Set Up
MAY 13, 2024
Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Gen Z = Penny Pinchers While economic conditions are on the rise, Gen Z’s not buying it. 40% are still pessimistic about the economy and are more conservative in their spending.
Use Insider
MAY 13, 2024
6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Before we dive in, note that you can build all of these workflows with Insider — our AI-native platform for individualized, cross-channel customer experiences. Our solution offers: A flexible marketing automation tool for 12+ channels.
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Hubspot Marketing
MAY 13, 2024
You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Your content could have the secrets to world peace and curing jet lag, but it doesn't matter unless people actually see it.
Search Engine Land
MAY 13, 2024
You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in the content trenches for years, and I’ve seen firsthand what works (and what falls flat). Here are a few proven ways to supercharge your B2B content distribution strategy.
Marketing Insider Group
MAY 13, 2024
Ever felt like the digital marketing world is spinning just a tad too fast? You’re not alone. Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. But, let’s hit pause for a second. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think?
Litmus
MAY 13, 2024
Since its inception as The Email Design Conference in 2013, Litmus Live (as it’s now known) has been the event for email marketers all over the globe to get excited about. Including myself! The event is the beating heart of the email community—and that’s just one of the reasons why we feel the need to put the show on every year. A quick Litmus Live history lesson Originally, Litmus Live was designed to be an in-person event, where hundreds of email marketers convened in a single city.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Chief Martec
MAY 13, 2024
For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It’s obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO’s default answer to optimizing martech costs? Cut apps. The CIO’s default answer to optimizing martech governance?
Unbounce
MAY 13, 2024
/ A/B Testing What to A/B test: 10 A/B testing ideas to inspire your experiments By Josh Gallant and Oli Gardner. Updated on May 13, 2024. 13 min read So your conversion rate isn’t where you want it to be. It happens to the best of us. The big question is, what can you do to right the ship? Should you just tweak the headline? Maybe you need to change your pricing?
Martech
MAY 13, 2024
What got your company here won’t necessarily help you in your next stage of growth. This reminder remains particularly relevant in the fast-evolving startup landscape. Since Marc Andreessen brought “Product-Market Fit” into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success.
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