Aspiration Marketing
NOVEMBER 20, 2024
Have you ever hit "send" on an important email, only to be plagued by a nagging uncertainty? Did it reach its intended recipient? Did it vanish into the digital ether, never to be seen again? This feeling of suspense is all too familiar for many of us. So, where do our emails end up, and how can we control them?
Businesses Grow
NOVEMBER 20, 2024
What a world. Who could have dreamed that parents would be fearful of a phone? Is there any other conversation so vital right now? Should our children have a smart device? How do we monitor it? Keep our children sane and safe? This is one of the essential topics Paul Roetzer and I cover in the new episode of The Marketing Companion. Paul has created a new resource In Kid Safe GPT for Parents , an online safety advisor to help parents understand and manage risks their kids may encounter online.
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Aspiration Marketing
NOVEMBER 20, 2024
There's no debate that a face-to-face approach is best when creating a lasting impression and a trusted relationship. Whether it's a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done in event marketing. In 2019, over 75% of content marketers said that it's the single most effective marketing channel in their arsenal.
Martech
NOVEMBER 20, 2024
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
NOVEMBER 20, 2024
I still remember my first taste of artificial intelligence (AI).It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. But honestly, even as a preteen, I could see that it needed a lesson in humanizing AI content.
Martech
NOVEMBER 20, 2024
In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. This tutorial will walk you through creating a flexible and budget-friendly marketing organization system using Airtable, enhanced with AI features.
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Martech
NOVEMBER 20, 2024
It’s performance review season again. This is meant to be a time of introspection and improvement, but for many, it’s also a time of high anxiety and stress. Data-driven marketers can minimize those negative feelings by approaching their reviews the way they approach their campaigns. Here are my top three tips to make this season positive and productive.
Hubspot Marketing
NOVEMBER 20, 2024
No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational hiccups, financial uncertainty, or potential reputation hits. But it’s the unexpected curveballs you don't see coming, like a sudden cybersecurity breach or equipment failure, that really shake things up. Trust me; I’ve been there. That’s where a risk assessment comes in.
Martech
NOVEMBER 20, 2024
Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Expanded virtual card protections. Why we care. Google’s new shopping features, powered by AI and integrated across platforms like Lens and Maps, offer more touch points for influencing purchasing decisions.
Hubspot Marketing
NOVEMBER 20, 2024
You’ve just wrapped up all those interviews, and now you’ve found the perfect candidate. Next up? Offering them the job. But there’s one last thing standing in your way — writing the job offer letter. I know how tricky it can feel. You want it to hit the right tone. But, between the legal speak and making sure every detail is perfect, it can quickly become overwhelming.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Sprout Social
NOVEMBER 20, 2024
For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? The answer, as with many marketing questions, is a bit more complex than a simple yes or no.
Hubspot Marketing
NOVEMBER 20, 2024
As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity, so I know who’s responsible for what and when tasks are due. Many projects derail because expectations aren't clearly set from the start. Deadlines get missed, budgets spiral out of control, and no one seems to know the next step.
Marketing Insider Group
NOVEMBER 20, 2024
Paid media is promotional content a business pays for to reach a target audience. It’s a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is a convenient way to get your brand’s message to potential buyers.
OnDemand CMO
NOVEMBER 20, 2024
When it comes to marketing, the decision to hire full-time staff or to leverage an on-demand service can be critical to both the success and scalability of your business. The Case for Flexibility: Why Renting a Marketing Department Just Makes Sense Think of OnDemandCMO like a SaaS solution for your marketing needs: you get exactly what you need, when you need it, and you don’t have to worry about the challenges of long-term hiring commitments.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Tiecas
NOVEMBER 20, 2024
Creating customer-centric content for manufacturing marketing is no small feat. Unlike other industries, manufacturers face long and complex sales cycles, often involving multiple stakeholders—from engineers to procurement teams to C-suite executives—each with unique priorities. The challenge doesn’t end there.
Vertical Response
NOVEMBER 20, 2024
Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged. Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent.
Six & Flow
NOVEMBER 20, 2024
Okay, let's be honest. The term " revenue factory " might sound a bit dry and mechanical. It conjures up images of conveyor belts, gears grinding, and maybe even a few sparks flying. But trust me, there's a reason why this analogy is so powerful, especially for businesses focused on recurring revenue and looking to adopt core RevOps principles.
Duct Tape Marketing
NOVEMBER 20, 2024
Why You Should (Never) Play It Safe written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Chase Jarvis In this episode of the Duct Tape Marketing Podcast, I interview Chase Jarvis. Chase Jarvis is an award-winning artist, entrepreneur, and one of the past decade’s most influential photographers. He’s created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Six & Flow
NOVEMBER 20, 2024
Let's face it. the traditional sales funnel is looking a bit, well, funnel-shaped these days. In the realm of recurring revenue, where customer relationships are ongoing and ever-evolving, the simple linear journey from awareness to sale just doesn't cut it anymore.
Customers.ai
NOVEMBER 20, 2024
Recently, one of our clients landed the opportunity of a lifetime – they were featured on Shark Tank! But before the episode aired, they made a smart move: they set up the Customers.ai Website Visitor ID X-Ray Pixel to capture and identify everyone visiting their website after the show. This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance.
Sprout Social
NOVEMBER 20, 2024
Brands know social media is saturated with content. So how do you navigate the challenge of disrupting the feed? The answer: Edutainment social media. Blending education with entertainment is more than a trend—it’s a powerful method that’s reshaping how businesses connect with their audiences and develop their brand stories. The 2024 Social Media Content Strategy Report found 66% of social users find edutainment to be the most engaging of all brand content, even more than skits, memes or s
Digital Marketer
NOVEMBER 20, 2024
As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
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