Aspiration Marketing

DECEMBER 18, 2023

Bombarding potential customers with generic ads and lifeless web experiences no longer cuts it. In an increasingly competitive digital landscape, brands strive for consumer attention across ever-expanding channels. Breaking through the noise requires truly understanding each user and what makes them tick. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketers 237

Marketers Marketing Analytics Branding 237

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

Management 144

Management Customer Communications Product 144

Buffer Marketing

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.

Shoppers 140

Shoppers Advertisers Advertising Marketers 140

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketers Marketing 135

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 130

CRM Transform User-Generated Marketers 130

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

SEO 129

SEO User-Generated Place Management 129

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies.

Transform 124

Transform Marketers Marketing Traditional Marketing 124

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 124

Marketing Strategy Product User-Generated Marketers 124

Hubspot Marketing

DECEMBER 18, 2023

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report , we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced

Marketers 121

Marketers Marketing Market Research New Technology 121

Martech

DECEMBER 18, 2023

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.

Marketing 119

Marketing Marketers Content Marketing 119

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were.

User-Generated 119

User-Generated B2C Outbound Marketing Analytics 119

Martech

DECEMBER 18, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Transform 116

Transform Customer eCommerce Key Performance Indicator 116

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. When I go through something troubling and new in the marketing world, I usually write about it. So here we go. Attacking the problem I decided that I would write up this case study but NOT name the brand involved.

Branding 115

Branding PR CMO Education 115

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Key Performance Indicator 115

Key Performance Indicator Customer Journey eCommerce CRM 115

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Litmus

DECEMBER 18, 2023

We’d all like to say our team’s decision-making is perfectly rational and organized…but it isn’t. Or at least not all the time. As much as companies aspire to be data-driven in their budgeting decisions, the reality is that most businesses just aren’t there yet. In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used.

Email Marketing 114

Email Marketing Transform Health Marketers 114

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. It’s a world where David can outshine Goliath, not by outspending, but by outsmarting. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? This is a game-changer for any business, proving that strategic, engaging content can level the playing field in advertising.

Advertising 114

Advertising Advertisers Outbound Marketing Market Trends 114

The CMO Survey

DECEMBER 18, 2023

Smaller budgets, shifting spend priorities, and more intense competition require a rethink for more effective PR in 2024. The post The PR Landscape Has Changed. It’s Time to Realign Your Strategies appeared first on The CMO Survey.

PR 100

PR CMO 100

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant. Embracing change and innovation is key to thriving in this dynamic environment. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. It is inexpensive, has a high ROI, and allows for direct and tailored communication in a way no other marketing means can.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. But it’s always good to have new powerful tools at your disposal to enhance creativity, efficiency, and boundless possibilities, right?

Transform 97

Transform Price User-Generated CRM 97

Traackr

DECEMBER 18, 2023

We share 6 beauty influencer trends that our data shows are on the rise. From skin tint foundations, to hair oiling, to hygiene shopping hauls, and more.

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Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. If you didn’t get a chance to join one this year—or you attended so many and need a refresher on what you learned—read on! The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them

Email Marketing 81

Email Marketing Marketing Strategy Education Place 81

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5% and 9.6% year over year (respectively).

Retail 81

Retail Shoppers eCommerce Fashion 81

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Key Performance Indicator 76

Key Performance Indicator Customer Journey eCommerce CRM 76

Vertical Response

DECEMBER 18, 2023

In the digital marketing world, email remains a powerful tool. However, the effectiveness of your email marketing strategy can be undermined if your emails end up in the spam folder. This article will guide you on how to avoid having your emails filtered, ensuring they reach the intended recipients. Understanding Email Filtering Email filtering is a process used by email services to sort incoming messages.

Email Marketing 72

Email Marketing Management Digital Marketing Promotion 72

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. As blog articles, videos, and images such as infographics fill social media and websites, the importance of excellent content marketing increases for companies trying to set themselves apart from their comp

Content Marketing 52

Content Marketing Marketers Marketing Analytics 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5% and 9.6% year over year (respectively).

Retail 52

Retail Shoppers eCommerce Fashion 52

Lusha

DECEMBER 18, 2023

In sales prospecting , what separates the winners from everyone else? Sure, having the skills to nurture leads once you get them in the door is essential for any good SDR. But without the right information to target prospects in the first place, you’re basically shouting into the void. What really makes the difference between good and great is accurate data.

CRM 52

CRM Price Education Advertisers 52

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. As blog articles, videos, and images such as infographics fill social media and websites, the importance of excellent content marketing increases for companies trying to set themselves apart from their comp

Content Marketing 52

Content Marketing Marketers Marketing Analytics 52

Set Up

DECEMBER 18, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics B2B Trends in 2024 A big theme next year is proactivity. From prioritizing awareness and content, to being memorable and personalizing experiences, there are several methods you can prioritize to drive B2B sales next year.

Branding 52

Branding Marketing Marketers 52

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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