Aspiration Marketing
NOVEMBER 18, 2024
Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It helps a business expand reach to a broader range of customers with similar interests. It contributes in many ways, from being a company’s voice to driving quality leads. However, every write-up doesn’t guarantee engagement, traffic, value, and conversions.
Hubspot Marketing
NOVEMBER 18, 2024
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.
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Marketing Insider Group
NOVEMBER 18, 2024
Creating a social media content calendar brings order and consistency to your content planning process. Instead of scrambling for ideas daily, you’ll know what’s being posted when, allowing more time for creativity and strategy. A structured calendar makes sure you stay consistent, relevant, and focused on your goals. By building one, you keep control over your content and engage your audience effectively.
Martech
NOVEMBER 18, 2024
Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve and drive creative breakthroughs. Tools and workflows are essential, but the real MVP is the data these tools generate. It provides insights that drive innovation and empower your team to make quicker, more informed decisions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Backlinko
NOVEMBER 18, 2024
Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs drive results. They’ve helped us attract over 635,000 organic visitors every month.
Businesses Grow
NOVEMBER 18, 2024
I’ve been a faculty member at several different universities since 2009 and have lectured far longer than that. I care about these institutions. They’re part of the American heritage, and in many cases, they’re a gift to the world. But we live in fast-changing times, and universities do not change fast. I’m worried about our colleges.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 18, 2024
Many marketing teams are missing out because they think that conversion rate is just one metric. It’s not. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Even better, conversion rate is relevant no matter what your end goal: Lead generation.
Customers.ai
NOVEMBER 18, 2024
Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! From email marketing to customer reviews to SEO, the possibilities are almost endless. But with so many choices, figuring out which ones are actually worth your time can be tricky. Here’s the thing – not every app is a perfect fit for every business. The key is finding the tools that match your specific goals.
Martech
NOVEMBER 18, 2024
Zeta Global announced it will hold a video call on Wednesday to address accusations that caused its stock price to drop 34% in the last week. A report last week from Culper Research claims the AI marketing cloud company “formed ‘two-way’ contracts with third-party consent farms wherein the Company simultaneously acts as both a supplier and a buyer of consumer data, not only allowing the Company to flatter reported revenue growth, but raising round tripping concerns.
Use Insider
NOVEMBER 18, 2024
On November 7th, I attended the Women in Retail Leadership Circle On the Road event in San Francisco. This event was created to inspire connections and unite women leaders who are driving the future of retail. AI, data, and personalization were the headlining topics at the event. Attending the Women in Retail Leadership Circle event in San Francisco highlighted just how crucial these trends have become.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
NOVEMBER 18, 2024
Organic search traffic has never been an easy metric to demystify. AI’s growing role and audiences’ changing search behavior make it even harder. Here’s how one organization is attacking the data and winning.
Use Insider
NOVEMBER 18, 2024
On October 24th, I attended the Women in Retail On the Road event in New York City —a gathering designed to foster connections and bring together women leaders who are shaping the future of retail. There were three topics that were prevalent throughout the agenda and conversations on the day: AI , personalization , and the upcoming holiday season (which is practically upon us).
Lusha
NOVEMBER 18, 2024
In today’s fast-paced business world, getting the attention of decision-makers and finding good leads can be tough. Old marketing tricks aren’t working as well anymore, so companies are looking for new ways to reach their target audience. B2B telemarketing might be the answer you’re looking for. It’s a direct and personal way to cut through the noise, build real connections, and help your business grow.
SMA Marketing
NOVEMBER 18, 2024
In this video, we’re covering Google’s latest core update—the November 2024 update. We’ll discuss practical advice around core updates, what this means for your website, and how it affects your search engine optimization (SEO) strategy. We’ve seen significant turbulence in Google search results recently, especially since the core update at the end of August into.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lusha
NOVEMBER 18, 2024
In B2B sales, old methods need to be fixed. Sales, marketing, and customer success teams often work separately, which leads to: Poor communication Missed chances Slow revenue growth When these teams don’t work together, it causes problems: Scattered customer data Inefficient processes Unclear view of the customer’s experience This separation between teams and data is a big problem for many B2B companies.
Martech
NOVEMBER 18, 2024
TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull images directly from a website to build videos that align with TikTok’s popular trends. How it works: Brands input product info or assets, or import them from a URL.
Lusha
NOVEMBER 18, 2024
The B2B sales world is always changing. Closing deals can feel like trying to hit a moving target – what worked yesterday might not work today. If you’re using old methods, dealing with scattered info, or struggling with poor-quality leads, you’re holding back your growth. You know you need a strong sales pipeline, but how do you fill it with the right prospects?
Buffer Marketing
NOVEMBER 18, 2024
I went from occasional AI user to power user in months. How? My mindset for how to approach AI evolved. Now, I reach for AI every day. I once read that professionals aren’t going to be replaced by AI, rather, they will be replaced by other professionals who use AI. This idea that someone who leverages AI will perform better at their work is now supported by research.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lusha
NOVEMBER 18, 2024
Cold calling can be scary. Receptionists, endless voicemail messages, and hearing “no thanks” can make even top salespeople nervous. But here’s the truth: when done right, cold calling is still a great way to find new leads, build relationships, and make more money. Want to transform your cold calling from chilly to red-hot? This guide will provide you with the know-how, plans, and real examples to beat your cold-calling fears, talk to potential customers, and close deals like
Welcome Software
NOVEMBER 18, 2024
Tools alone don't drive successful experimentation programs, people do. The team you build can make or break your program's success. Just look at companies like Amazon, Netflix, and Booking.com. They don't simply "do CRO." They've built entire operations around experimentation as a core business function. But finding the right talent with the necessary skillset isn't straightforward, even in today's job market.
Marketing Insider Group
NOVEMBER 18, 2024
Associations and other membership organizations thrive on high-quality information and networking among professionals, meaning effective communication is a must. Whether boosting your online presence , designing handwritten cards, or branching out into a new channel, implementing proven strategies turns your communications from messages to masterpieces.
Welcome Software
NOVEMBER 18, 2024
Digital transformation is essential for improving patient outcomes and delivering enhanced experiences. As patients seek more personalized, connected care, healthcare organizations need advanced digital tools that ensure meaningful engagement while meeting strict regulatory standards. At Optimizely, we are proud to offer our new HIPAA-ready solution.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Lusha
NOVEMBER 18, 2024
In B2B sales, finding the right leads can feel like looking for a needle in a haystack. Old-school methods like cold calls and generic emails take too much time and need to work better, leaving even experienced salespeople feeling frustrated. Imagine if you could: Easily find your ideal customers Get their direct contact info Reach out to them with messages that hit home Picture having a sales pipeline full of high-quality leads ready to buy.
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