Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% spend $200+), and 37.3% of U.S. users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website.

eCommerce 81

eCommerce User-Generated Shoppers Entertainment 81

Martech

MARCH 21, 2025

Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in a crowded feed controlled by someone else. Then, the rules change and access disappears overnight. LinkedIn recently shut down company pages for two lead-gen providers , erasing their ability to instantly reach followers.

Branding 67

Branding Real Estate Customer Acquisition Customer 67

Sales Force: CMO

MARCH 21, 2025

When Jason Greenwood started at Delta Dental of Arizona (DDAZ) in early 2023, he had one goal: to modernize the companys marketing. The dental payer was sending simple batch and blast emails to its subscriber base, but Greenwood wanted to do more, specifically an integrated member experience with personalized journeys. Greenwood was familiar with Salesforce from a previous job.

Health 72

Health Marketing Marketers Email Marketing 72

Kuno Creative

MARCH 21, 2025

Every once in a while, there comes a golden opportunity for marketers to jump on a timely topic. You might recall when the Barbie movie was released, Airbnb used it as an opportunity to create hype videos for a stay at the real-world Malibu DreamHouse. Or when Uber partnered with Etsy to place friendship bracelets in Uber rides to coincide with Taylor Swifts Eras tour dates, including offers for a discounted future ride.

Place 52

Place Marketers Marketing Branding 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Six & Flow

MARCH 21, 2025

Limited resources, the wrong tools, and scattered donor information, sound familiar? Managing donor relationships is the backbone of nonprofit growth, but without the right system, it can feel like an uphill battle. This is where HubSpots CRM steps in, offering nonprofits an easy way to centralise donor data, automate engagement, and integrate fundraising tools for better outcomes.

CRM 52

CRM Management 52

SocialPilot

MARCH 21, 2025

Ever noticed little golden stars with ratings for a business or product in a rich snippet when you search on Google? They might seem small, but they hold a massive influence over whether people choose to click, visit, or buy. Did you know that businesses with a 4.5+ star rating get clicked on nearly 70% more than those with lower ratings? Think about itwhen was the last time you booked a restaurant, bought a gadget, or picked a service without checking the business star rating first?

eCommerce 59

eCommerce Management Food SEO 59