Search Engine Land

AUGUST 2, 2024

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge.

SEO 82

SEO Communications Price Management 82

Martech

AUGUST 2, 2024

Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!

Transform 122

Transform Marketing Plan Fashion Health 122

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.

SEO 117

SEO Place Analytics Search Marketers 117

Martech

AUGUST 2, 2024

How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.

Customer 122

Customer Customer Journey eCommerce Analytics 122

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Content Marketing Institute

AUGUST 2, 2024

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Branding 115

Branding Marketing Marketers 115

Martech

AUGUST 2, 2024

How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.

Customer Journey 120

Customer Journey Customer Shipping Analytics 120

Martech

AUGUST 2, 2024

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing that they are only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown. The statistics come from Bluecore’s “2024 Benchmark Report.” The problem here is illustrated by another statistic from the same source.

Retail 124

Retail eCommerce Customer 124

Backlinko

AUGUST 2, 2024

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit [link] (which has a redirect) it will take you to [link] instead. Redirects guide users and search engines from outdated URLs to current, relevant content. This improves the user experience. Preserves your hard-earned backlinks. And helps search engines crawl and index your site more efficiently.

SEO 86

SEO User-Generated Management Place 86

Martech

AUGUST 2, 2024

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year.

Advertising 122

Advertising Advertisers Management Video Marketing 122

Search Engine Land

AUGUST 2, 2024

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.

Management 77

Management Advertisers Advertising 77

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Buffer Marketing

AUGUST 2, 2024

Social media users are facing some pretty big challenges today. They’re frustrated by being at the mercy of changeable algorithms or having their data sold to the highest bidder. And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.

Communications 116

Communications Product Social Media Marketing Branding 116

Search Engine Land

AUGUST 2, 2024

Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1.

Advertisers 100

Advertisers Advertising Management 100