Social Media Examiner

JUNE 26, 2024

Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? In this article, you'll discover how to leverage AI tools to increase efficiency and improve creative output. Maximizing Efficiency and Effectiveness With AI Technology In today's fast-paced, digital world, marketers are constantly seeking ways to achieve more with less. […] The post How to Optimize Agency Marketing With AI appeared first on Social Media Examiner.

Marketing 70

Marketing Marketers 70

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

Analytics 122

Analytics User-Generated Advertising Advertisers 122

Martech

JUNE 26, 2024

We’ve all attended high-production-value industry events that feel like festivals and spawn their own YouTube channels filled with more content than you’d ever be able to consume. Those event teams are rock stars, for sure. Their large teams mean more choices and more channels. But you can be tiny and still achieve mighty results with your events. We brought the receipts to prove it.

eBook 98

eBook Event Marketing User-Generated B2C 98

Search Engine Land

JUNE 26, 2024

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads.

Advertising 115

Advertising Advertisers Management Branding 115

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Martech

JUNE 26, 2024

Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post.

Analytics 92

Analytics User-Generated Advertising Advertisers 92

Search Engine Land

JUNE 26, 2024

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use a certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF), or Implement the ‘ivt’ pa

Advertising 90

Advertising Advertisers Management Marketing 90

Search Engine Land

JUNE 26, 2024

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for you, you’ll find this discussion useful.

SEO 90

SEO Communications Management Branding 90

Content Marketing Institute

JUNE 26, 2024

Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.

77

77

Search Engine Land

JUNE 26, 2024

Want to win over customers in today’s competitive market? Loyalty is key. But how do you build lasting relationships that keep them coming back? Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.

Customer loyalty 89

Customer loyalty Digital Marketing Customer Marketing 89

SocialPilot

JUNE 26, 2024

Negative reviews can pop up anytime on review sites such as Google Reviews and Yelp or on social media platforms such as Facebook. Dealing with these reviews is a daunting task, especially when most businesses do not know how to respond to negative reviews. However, the important thing to understand is that customers’ negative feedback is not just criticism; it is an opportunity for you.

Food 74

Food Management SEO Customer 74

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketers

Search Engine Land

JUNE 26, 2024

Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar. What Google said. Google announced it added “new Chrome Actions to help you save time when you’re trying to engage with places like a local business.

Place 91

Place SEO 91

AWeber

JUNE 26, 2024

Building trust with your audience is crucial for business success, and it all begins with effective marketing for your small business. If you’re already running a few marketing campaigns, you likely have an edge over your competition. In fact, almost half of small businesses spend less than two hours per week on marketing. But of those, 46% are unsure whether their marketing strategies are even working.

Real Estate 52

Real Estate Marketing Marketers Promotion 52

Search Engine Land

JUNE 26, 2024

Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much more likely to be clicked on by a searcher. Currently, these link cards were below the AI Overview answer and are hard for searchers to see and click on. What it looks like. Here is a screenshot of this new AI Overviews test in Google Search.

SEO 86

SEO 86

Zumvu

JUNE 26, 2024

In today's crowded SaaS market, keeping customers is a constant battle. With so many options just a click away, users can easily switch to a competitor if unsatisfied.

Customer 52

Customer Marketing Marketers 52

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketers

Search Engine Land

JUNE 26, 2024

Link building is more relevant than ever in SEO today. Why? Despite Google’s advancements in AI and content comprehension, relevant links continue to be essential ranking signals. They act as endorsements, boosting your site’s credibility and authority. Without effective link building, great content can be invisible in search results. And it’s not just about quantity.

PR 81

PR Finance Real Estate Price 81

InTouch Marketing

JUNE 26, 2024

If you haven't heard the news. Google may be buying Hubspot. What could this mean for your business and what will this mean for the CRM and how they.

CRM 52

CRM 52

Duct Tape Marketing

JUNE 26, 2024

Raise Profits with People Magic: Transform Your Business with Engaging Communities written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks , a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships.

Transform 48

Transform Management Branding Customer 48

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. A year later, that had dropped to 4%. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number.

Advertising 96

Advertising Advertisers User-Generated Law 96

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

Customer

Search Engine Land

JUNE 26, 2024

Let’s start by bringing you back in time. In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years. Two years later, in 1903, the brothers built the first airplane. The next evolution of search is here now. But we still need to find out when it will be ready to fly. Now, Google has announced that AI Overviews get a higher click-through rate than normal web search results.

User-Generated 95

User-Generated SEO Education Product 95

Martech

JUNE 26, 2024

For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables richer insights and activation.

Price 67

Price Management Customer CRM 67

Search Engine Land

JUNE 26, 2024

Content creation drives marketing success and requires significant investment. You pour hours into crafting blog posts, videos, infographics and more, all designed to engage and convert. However, with the rapid consumption of content, the lifespan of these assets can be alarmingly short. The solution? Repurposing content. By reshaping and reusing existing content, you can extend its lifespan, reach broader audiences and create unique content for different personas, maximizing your return on inve

Transform 77

Transform Gen Z Whitepaper Thought Leadership 77

Buffer Marketing

JUNE 26, 2024

No one knows better than me that if LinkedIn is a priority for you as a creator or brand, it can get overwhelming to keep up with everything you can or should be doing. From creating content to keeping up with engagement and relationship building or even responding to DMs, it’s a lot to stay on top of. That’s where automation comes in.

User-Generated 81

User-Generated Energy Price Communications 81

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail