Social Media Examiner

JUNE 26, 2024

Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? In this article, you'll discover how to leverage AI tools to increase efficiency and improve creative output. Maximizing Efficiency and Effectiveness With AI Technology In today's fast-paced, digital world, marketers are constantly seeking ways to achieve more with less. […] The post How to Optimize Agency Marketing With AI appeared first on Social Media Examiner.

Marketers 94

Marketers Marketing 94

Buffer Marketing

JUNE 26, 2024

No one knows better than me that if LinkedIn is a priority for you as a creator or brand, it can get overwhelming to keep up with everything you can or should be doing. From creating content to keeping up with engagement and relationship building or even responding to DMs, it’s a lot to stay on top of. That’s where automation comes in.

User-Generated 127

User-Generated Energy Price Communications 127

Martech

JUNE 26, 2024

Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.

User-Generated 124

User-Generated Advertisers Advertising Retail 124

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. What’s new. These are the five new features Google announced: Third-party ad data: Users will be able to import advertising data from Pinterest, Reddit and Snap directly into GA4.

Analytics 106

Analytics User-Generated Advertisers Advertising 106

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. A year later, that had dropped to 4%. Slightly souring the news is the fact that digital ad spend is projected to grow by 16% in 2024, so that’s 4% of a larger number.

Advertisers 122

Advertisers Advertising User-Generated Law 122

Search Engine Land

JUNE 26, 2024

Google today announced four significant updates to its Ads platform, enhancing query matching and brand controls for advertisers. Why it matters. These changes aim to improve ad performance and give advertisers more control over their brand-related traffic. Key updates. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads.

Advertisers 104

Advertisers Advertising Management Branding 104

SocialPilot

JUNE 26, 2024

Negative reviews can pop up anytime on review sites such as Google Reviews and Yelp or on social media platforms such as Facebook. Dealing with these reviews is a daunting task, especially when most businesses do not know how to respond to negative reviews. However, the important thing to understand is that customers’ negative feedback is not just criticism; it is an opportunity for you.

Food 103

Food Management SEO Customer 103

Martech

JUNE 26, 2024

Google announced updates to Google Analytics 4 (GA4) today. The coming months will see improved cross-channel reporting and budgeting, AI-generated insights and some integration with Chrome Privacy Sandbox. “Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions,” Steve Ganem, director of product management for Google Analytics, wrote in a blog post.

Analytics 119

Analytics User-Generated Advertisers Advertising 119

Search Engine Land

JUNE 26, 2024

Let’s start by bringing you back in time. In 1901, Wilbur Wright told his brother Orville that man would not fly for 50 years. Two years later, in 1903, the brothers built the first airplane. The next evolution of search is here now. But we still need to find out when it will be ready to fly. Now, Google has announced that AI Overviews get a higher click-through rate than normal web search results.

User-Generated 99

User-Generated SEO Education Product 99

Martech

JUNE 26, 2024

For data-driven marketing teams, a unified customer view is the holy grail for personalization — critical for driving higher conversion rates, great customer experiences and higher lifetime value. As companies mature with their data platforms (and ingestion becomes easier), leveraging the existing data assets in data warehouses becomes more valuable, creates stronger foundations and enables richer insights and activation.

Price 116

Price Management Customer CRM 116

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

JUNE 26, 2024

Myrtle Beach’s tourism bureau chief talks about why they created a series about traveling with autism that may soon hit a popular streaming service. He also recaps their debut owned content, Chef Swap, which appears on the Cooking Channel.

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Search Engine Land

JUNE 26, 2024

Want to win over customers in today’s competitive market? Loyalty is key. But how do you build lasting relationships that keep them coming back? Marigold’s 2024 State of Loyalty Report is here to help. Packed with insights from the latest Marigold Global Consumer Trends Index, it unveils the secrets to building unshakeable consumer loyalty in 2024.

Customer loyalty 87

Customer loyalty Digital Marketing Customer Marketers 87

AWeber

JUNE 26, 2024

Building trust with your audience is crucial for business success, and it all begins with effective marketing for your small business. If you’re already running a few marketing campaigns, you likely have an edge over your competition. In fact, almost half of small businesses spend less than two hours per week on marketing. But of those, 46% are unsure whether their marketing strategies are even working.

Real Estate 81

Real Estate Marketers Marketing Promotion 81

Search Engine Land

JUNE 26, 2024

In this guide, we’ll cover everything you need to know about how to successfully implement your SEO recommendations. We’ll also tackle one new exciting way you can implement SEO without needing CMS access or developer resources. Whether you work in-house or at an agency, if implementation has been a challenge for you, you’ll find this discussion useful.

SEO 85

SEO Communications Management Branding 85

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

JUNE 26, 2024

Raise Profits with People Magic: Transform Your Business with Engaging Communities written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Gina Bianchini, the CEO and founder of Mighty Networks , a community platform that leverages advanced technology and AI to connect people within community courses, events, and paid memberships.

Transform 72

Transform Management Branding Customer 72

Search Engine Land

JUNE 26, 2024

Google is testing moving the link cards from the bottom of the AI Overviews to the top, making those links much more visible and much more likely to be clicked on by a searcher. Currently, these link cards were below the AI Overview answer and are hard for searchers to see and click on. What it looks like. Here is a screenshot of this new AI Overviews test in Google Search.

SEO 79

SEO 79

Base.ai

JUNE 26, 2024

As we prepare for Obsession , one of the largest customer marketing summits of the year, leaders from across the customer marketing and advocacy world have been joining the monthly CMA webinar series to learn and share best practices. This month, the series featured a highly informative session on Customer-Led Growth, led by industry experts Lisa Kaspari , Customer Advocacy Analyst at Docebo, and Nathalie Bar, Head of Customer Advocacy and Global Campaigns at Temenos.

Customer 52

Customer Customer Marketing Marketing Marketers 52

Search Engine Land

JUNE 26, 2024

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use a certified Consent Management Platform (CMP) that integrates with the Transparency and Consent Framework (TCF), or Implement the ‘ivt’ pa

Advertisers 75

Advertisers Advertising Management Marketing 75

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

InTouch Marketing

JUNE 26, 2024

If you haven't heard the news. Google may be buying Hubspot. What could this mean for your business and what will this mean for the CRM and how they.

CRM 52

CRM 52

Search Engine Land

JUNE 26, 2024

Google Chrome for Android has added new local places features to Chrome Actions, that will allow Chrome users to quickly call, get directions and read reviews from a local business directly from the Chrome search bar. What Google said. Google announced it added “new Chrome Actions to help you save time when you’re trying to engage with places like a local business.

Place 75

Place SEO 75

Lusha

JUNE 26, 2024

Sales and go-to-market teams often end up wasting precious time and resources trying to find their total addressable market (TAM) or ideal customer profile (ICP). According to a report by Salesforce , sales reps spend only 28% of their time actually selling, with the rest consumed by administrative tasks and searching for the right prospects. This inefficiency can lead to missed opportunities and hindered growth.

Finance 52

Finance CRM Target Market Customer 52

Search Engine Land

JUNE 26, 2024

Link building is more relevant than ever in SEO today. Why? Despite Google’s advancements in AI and content comprehension, relevant links continue to be essential ranking signals. They act as endorsements, boosting your site’s credibility and authority. Without effective link building, great content can be invisible in search results. And it’s not just about quantity.

PR 73

PR Finance Real Estate Price 73

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Zumvu

JUNE 26, 2024

In today's crowded SaaS market, keeping customers is a constant battle. With so many options just a click away, users can easily switch to a competitor if unsatisfied.

Customer 52

Customer Marketing Marketers 52

Search Engine Land

JUNE 26, 2024

Content creation drives marketing success and requires significant investment. You pour hours into crafting blog posts, videos, infographics and more, all designed to engage and convert. However, with the rapid consumption of content, the lifespan of these assets can be alarmingly short. The solution? Repurposing content. By reshaping and reusing existing content, you can extend its lifespan, reach broader audiences and create unique content for different personas, maximizing your return on inve

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

verse.ai

JUNE 26, 2024

Ensure Effective, Honest Texts That Reach Your Customers When crafting text messages to consumers, it’s crucial to avoid spam filters to ensure message deliverability and brand trust. However, avoiding spam triggers from carrier algorithms can be challenging, especially when using certain “flagged” words. In this blog, we’ll show you how to establish a safer context and minimize the risk of your messages being marked as spam.

Promotion 52

Promotion CRM Communications Price 52