Aspiration Marketing
JULY 31, 2024
So, you want to attract high-quality leads and nurture them into loyal customers? Inbound marketing might be your perfect secret weapon. This results-driven approach draws in potential clients through valuable content, builds trust, and guides them toward a natural purchase decision.
Martech
JULY 31, 2024
Most U.S. digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. The video platform saw a 28% increase in ad spend last quarter, compared to 18% in Q1.
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Search Engine Land
JULY 31, 2024
Google Analytics 4 (GA4) is a powerful tool for analyzing website and app traffic, offering valuable insights into user behavior and campaign performance. This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events.
Martech
JULY 31, 2024
Gmail’s new spam guidelines are putting email and CRM marketers in a bit of a pickle. Responsible list management to stay under spam thresholds means subscriber volume will likely decrease over time. As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
JULY 31, 2024
Reporting is a crucial part of paid media management for communicating results to stakeholders and informing optimization decisions. While there are a number of well-made third-party reporting tools, many are pricy and inaccessible to all PPC managers, either due to budget concerns or complex approval processes. Additionally, various tools have different benefits, with some better suited to spreadsheet-nerd analysis and others for visually friendly reporting.
Martech
JULY 31, 2024
Companies that rate highly for customer experience are more likely to have well-integrated technology, make their investment decisions with their customers in mind and are using AI in their CX solutions. That’s according to research conducted by Merkle, an experience transformation consultancy. Every year, Merkle conducts research into customer experience from both the vendor and customer side.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 31, 2024
Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the human relationship. You might treat customer satisfaction as soft, but your customers do not. Each and every customer is more important to the bottom line, especially as a B2B company moves along the arc of maturity and increasingly focuses on profitability.
SmartBrief - Marketing
JULY 31, 2024
Content plays a key role in helping brands generate traction and attract a relevant audience to their platform. It enables brands to convey their message and promote their solutions to the right people. However, for your content to get you the best results, you need to ensure that it’s relevant and up-to-date. The content you publish may lose its value over time.
Content Marketing Institute
JULY 31, 2024
Remove boring from your B2B content marketing, and the results could be as impressive as what refrigeration manufacturer and seller Heatcraft experienced.
Sachs Marketing Group
JULY 31, 2024
Local SEO is a powerful tool for small businesses looking to increase their online presence and attract more customers from their area. By focusing on local search optimization, businesses can improve their visibility in search results, drive more traffic to their websites, and build stronger connections with their community. In this article, we will explore the many benefits of local SEO and how it can help your business grow.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
JULY 31, 2024
If there’s one thing that can make or break a business, it’s how long a customer gets left on read. When a customer reaches out for help or simply has a question, long wait times can quickly impact your business’s bottom line. According to The 2022 Sprout Social Index™ , 36% of consumers will share a negative support experience with friends and family, 31% won’t complete their purchase and 30% will buy from a competitor instead.
Hubspot Marketing
JULY 31, 2024
As a business, focus and alignment are everything. There are so many things you can do to move the needle, but which ones should you act on? With so many people working on so many projects, how do you keep everyone moving in the same direction? Unlocking these answers is the difference between disconnected work efforts and forward progress to achieve your mission.
Litmus
JULY 31, 2024
Gmail is one of the most popular inbox service providers (ISP) with over 30% of email client market share. However, ever since Gmail launched its tabbed inbox in 2013, some marketers have been clamoring for their emails to be delivered to the Primary tab vs. the Promotions Tab. There’s been a lingering perception that Gmail’s Promotions Tab equals the spam folder, but that’s far from the truth.
Duct Tape Marketing
JULY 31, 2024
The Hidden Factor in Leadership: How Trauma Impacts Your Team written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Kelly Campbell In this episode of the Duct Tape Marketing Podcast, I interviewed Kelly Campbell, a trauma-informed leadership coach and the author of Heal to Lead: Revolutionizing Leadership Through Trauma Healing.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Search Engine Land
JULY 31, 2024
Google announced a number of image-related Search features today, including updates to how Google Search handles deepfakes and expanding the About this image feature to Circle to Search and Google Lens. Deepfakes in Google Search Google has updated Google Search around deepfakes in two ways; (1) updated its ranking system to help ensure deepfake content does not rank highly in Google Search. and (2) making it easier to remove deepfakes from Google Search.
Buffer Marketing
JULY 31, 2024
You already know your Facebook insights are crucial for nudging your Facebook marketing strategy in the right direction. Facebook analytics give you the performance numbers you need to: Optimize your ad spend Improve the reach of your organic posts Give statistics you can report to stakeholders …And more But Facebook bid adios to its native Facebook analytics tool (and the Facebook audience insights tool ) in 2021.
Marketing Insider Group
JULY 31, 2024
Your website’s structure can make a significant difference in your online success. Subdomains, those unique prefixes that precede your primary domain name, are crucial in organizing content and improving user experience. Whether you want to separate different products, target specific regions, or enhance your site’s functionality , using subdomains can influence your SEO efforts.
Practical eCommerce - Marketing
JULY 31, 2024
Per PwC, the gaming industry will experience the biggest growth among media and entertainment companies. The post Charts: Global Entertainment and Media Trends appeared first on Practical Ecommerce.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Businesses Grow
JULY 31, 2024
There was one moment in my career that was a defining line between having a human existence and having an inhuman corporate career. Perhaps you don’t remember a time before cell phones and laptop computers, but it was glorious because you could hide from your boss. Now, I was a hard worker and a responsible employee, but before the digital revolution, if you needed a mental health break, you could simply hide for awhile.
Sachs Marketing Group
JULY 31, 2024
Optimizing Google Ads is super important for anyone doing online marketing. If you don’t keep an eye on your campaigns, you might end up spending a lot without seeing good results. Even if you have great ads, an awesome landing page, and the perfect audience, your campaign can still fall flat without proper optimization. Understanding the Importance of Google Ads Optimization Optimizing Google Ads is crucial for any marketer.
Spiralytics
JULY 31, 2024
The Philippines is undeniably one of the most social media-savvy countries worldwide. The numbers dont lie: 73.4% of the population uses social media. Filipinos spend an average of three hours and 38 minutes daily online, with Facebook being the most popular platform. Thats why it’s no surprise that many content creators are influential in the country.
Traackr
JULY 31, 2024
Discover #Over40 rising and top influencers in the beauty industry for your next influencer marketing campaign.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Lusha
JULY 31, 2024
Welcome to our July 2024 product updates at Lusha! This month, we’re thrilled to introduce two exciting new features designed to enhance your user experience and streamline your workflows. Say hello to the Self-Serve Usage Report, which allows you to generate detailed usage reports with ease, and get ready for the upcoming Enhanced Keyword Search, powered by AI to provide you with more precise and targeted search results.
Litmus
JULY 31, 2024
What do you think we’re talking about when we say the words “email personalization”? Are you thinking about merge tags or dynamic content ? Segmentation and automation? Profile or behavior-based automations? Or all of the above? While the technology, functionality, and overall options you have available when it comes to personalizing an email has changed—we’re still using the same generalized term to mean everything that’s dynamic, interactive, segmented or field-based in an email.
Backlinko
JULY 31, 2024
Social media is evolving fast, with platforms like Threads and Noplace leading the charge. Check out these 14 new social networks making waves in 2024. Let’s dive right in! 1. Noplace Website: [link] Released: July 2024 HQ: San Francisco, California Users: No data available Funding: $19 million Description: Noplace is a new social media platform aimed at a Gen Z audience.
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