Martech

MARCH 18, 2024

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it

Market Research 126

Market Research Branding Place Customer Journey 126

Aspiration Marketing

MARCH 18, 2024

Personalized lead nurturing represents a total shift in the way businesses interact with their potential customers. It moves beyond the one-size-fits-all marketing communications of the past (which never worked to begin with, to be honest), and focuses instead on tailoring messages, offers, and experiences to individual prospects based on their preferences, behaviors, pain points, and interactions with a brand.

Communications 223

Communications Branding Customer Marketing 223

Martech

MARCH 18, 2024

ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. 1.

Whitepaper 133

Whitepaper User-Generated Traditional Marketing Market Research 133

Search Engine Land

MARCH 18, 2024

Google is making a number of changes to its executive team running Google Search: Liz Reid , who was leading up core search experiences, will now be the Head of Search at Google. Cheenu Venkatachary will be the new lead of Search quality and ranking. With these changes, Pandu Nayak is stepping down as lead of search quality and ranking and will become Chief Scientist of Search.

Promotion 132

Promotion Product SEO 132

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  As a junior SMM specialist, it was my job to repost Facebook posts to Instagram and check out Instagram comments once a week.

Customer 127

Customer Communications Transform Social Media Marketing 127

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I’ve been attending SXSW since 2010. It’s expensive, crowded, and — with 500 sessions a day — overwhelming — but I regard it as an essential part of my professional growth.

Gen Z 127

Gen Z Transform Energy Thought Leadership 127

Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

Transform 125

Transform Entertainment Analytics SEO 125

Martech

MARCH 18, 2024

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council.

Retail 120

Retail Customer Product Marketing 120

Practical eCommerce - Marketing

MARCH 18, 2024

AI-produced content is faster, easier, and cheaper than human versions. Is it better? The post AI Can Kill Content Marketing appeared first on Practical Ecommerce.

Content Marketing 120

Content Marketing eCommerce Marketers Marketing 120

Search Engine Land

MARCH 18, 2024

This article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single page. SEO planning vs. SEO strategy SEO planning is often conflated with SEO strategy. Although they are related, they are different parts of your overall SEO process, so they should be considered separately.

SEO 102

SEO User-Generated Promotion Product 102

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Digital Marketer

MARCH 18, 2024

Page conversion rates have ALWAYS been a problem. The simple fact is most people don’t convert even on the most optimized pages. What’s why traditional retargeting on ad networks has been so dang powerful. While retargeted leads come cheap, they still aren’t free. Worse, you’re back competing against your competition in the ol’ ad auction system. For the last 6 years, I’ve been using a tactic called Inbox Retargeting to identify who lands on my key pages and directly reach out to them in their i

Logistics 101

Logistics Email Marketing Product Communications 101

Search Engine Land

MARCH 18, 2024

Advertisers attempting to export reports from Google Ads Report Editor are experiencing issues where the data is showing zeros instead of the actual numbers. Google is aware of the issue and is working on a fix to resolve it, but there is not estimated time for a fix at this time. What is the issue. Greg Kohler, aka PPCGreg posted a screenshot of a sample report export filled with blank data and/or zeros.

Advertisers 98

Advertisers Advertising 98

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. Combined with human creativity and expertise, they unlock limitless potential for your brand.

Content Marketing 98

Content Marketing Marketers Marketing Analytics 98

Search Engine Land

MARCH 18, 2024

How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has more learning capabilities than phrase or exact match.

Finance 98

Finance Advertisers Advertising Management 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Rock Content

MARCH 18, 2024

Although developing groundbreaking products and services will always be essential for brands to succeed, even the best offerings aren’t going to sell themselves. You need a digital marketing strategy as strong as your products to help customers find you. Expert content creation is a huge part of a successful marketing strategy. Run-of-the-mill filler content simply isn’t good enough to do the job.

Entertainment 96

Entertainment Fashion Digital Marketing Marketing Strategy 96

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. Google announced these new features today in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.

Retail 90

Retail Shoppers Management Branding 90

Martech

MARCH 18, 2024

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.

Pharmaceutical 72

Pharmaceutical PR Management Analytics 72

Set Up

MARCH 18, 2024

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics B2B Presence at Music Festivals B2B companies are now implementing activations at music festivals, along with the B2C brands who’ve been doing it for years. 83% of fans who are decision-makers believe B2B brands at concerts and f

B2C 52

B2C Communications Branding Customer 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Bannerflow

MARCH 18, 2024

Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across 4 nations plus online business, and over 10,000 employees representing Elkjøp Nordics, Elkjøp Norway, Elgiganten SE, Elgiganten DK, and Gigantti. Based in Oslo, Norway, its marketing tasks are handled both centrally and regionally, making it a complex operation.

Retail 52

Retail Performance Marketing Management Product 52

Use Insider

MARCH 18, 2024

What is an omnichannel customer experience? Omnichannel marketing emphasizes seamless integration and consistency across all channels and touchpoints throughout the customer journey. Unlike multichannel marketing, which involves maintaining multiple independent channels, omnichannel marketing focuses on providing customers with a unified and cohesive experience across every touchpoint, whether social media, Email , App , SMS , Web , or offline channels.

Customer 52

Customer Customer Journey Customer Acquisition CRM 52