Aspiration Marketing

OCTOBER 7, 2024

Thanks to the rapidly increasing popularity of smartphones and platforms such as Facebook, Instagram, and TikTok, social commerce has quickly become part of our everyday lives. Social commerce unlocks a limitless shopping experience. As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates.

eCommerce 182

eCommerce Branding Customer Social Media Marketing 182

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whether you’re working on increasing traffic, boosting engagement, or driving conversions, understanding the difference between paid and organic media can help you make decisions better aligned with your business.

Branding 128

Branding SEO User-Generated Price 128

Martech

OCTOBER 7, 2024

Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May , are now rolling out in the U.S. This includes search results organized by web, including articles, videos, forums and more. Google said in its testing, searchers “have found AI-organized search results pages more helpful.

Retail 131

Retail User-Generated Price Product 131

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog. I gathered 16 social media video examples from different platforms to help inspire you and motivate you to create your own.

Video Marketing 130

Video Marketing Marketers Marketing Fashion 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 103

Analytics Price PR CRM 103

Buffer Marketing

OCTOBER 7, 2024

Your Facebook cover photo is one of the first things people will see when visiting your brand's Facebook Page. You only get one shot to make a good impression. Read on to learn the Facebook cover photo dimensions, find out how to create a perfect cover photo, and get inspired by winning Facebook cover photo ideas and examples. What’s the ideal Facebook cover photo size?

User-Generated 117

User-Generated Promotion Branding Place 117

Sprout Social

OCTOBER 7, 2024

If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.

Entertainment 102

Entertainment Place Analytics Promotion 102

CopyBlogger

OCTOBER 7, 2024

There are three main reasons why personal branding efforts fail: The tips below address solutions for all three challenges and. Continue Reading The post 11 Personal Branding Tips That Win Followers appeared first on Copyblogger.

Branding 104

Branding 104

Content Marketing Institute

OCTOBER 7, 2024

IBM isn’t interested in an individual’s journey in B2B buying. The account level is where it’s at. Learn about IBM’s high-intensity framework, which leads to twice the average conversion rate.

Marketing Strategy 101

Marketing Strategy Marketers Marketing 101

Search Engine Land

OCTOBER 7, 2024

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy. Here’s what you need to know about structured data, including why it matters, important trends, key schema types, advanced techniques and more.

SEO 97

SEO eCommerce Price Communications 97

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

OCTOBER 7, 2024

Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one will ever get everything they want or need. An important question is whether the cost (effort and budget) is worth building something and then maintaining a custom solution to get closer to meeting all of one’s needs. However, a custom solution will never completely meet all requirements.

Price 80

Price Product Customer Management 80

Practical eCommerce - Marketing

OCTOBER 7, 2024

Automated rules can send alerts and adjust settings, resulting in streamlined oversight. The post Google Ads Automated Rules for Better Management appeared first on Practical Ecommerce.

Management 88

Management eCommerce 88

Search Engine Land

OCTOBER 7, 2024

Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations. Retailers should not underestimate the importance of an omnichannel strategy: A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes easier to bridge physical and digital spaces.

Logistics 73

Logistics Retail Shoppers Customer Journey 73

Martech

OCTOBER 7, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

User-Generated 72

User-Generated eCommerce Management Branding 72

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

yorCMO

OCTOBER 7, 2024

Why niche marketing is so valuable in healthcare IT and how the right marketing leadership can help you build and execute a powerful strategy.

Marketers 59

Marketers Marketing 59

Traackr

OCTOBER 7, 2024

Advice on how to develop long-term creator partnerships from marketing leaders at Samsung, Lipton and Coty.

Marketers 52

Marketers Marketing 52

Lynton Web

OCTOBER 7, 2024

Even the most expert developers are subject to errors when coding, making knowing how to read, debug, and resolve errors a considerable part of their job. Furthermore, when working with a CMS like HubSpot, it's essential to know where to find error logs and what tools are provided for debugging. In this blog, we'll provide the information necessary to fully understand HubSpot's error logging and the tools you can use to debug and test your code in HubSpot.

Management 52

Management Product 52

SMA Marketing

OCTOBER 7, 2024

In this video, we will show you how we worked with a startup in a very competitive space to become a trusted industry leader in less than two years. Starting with just 2000 monthly organic visitors. Our goal was to position them as a leading source of information driving traffic, engagement, and, most importantly, conversions.

SEO 52

SEO 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Businesses Grow

OCTOBER 7, 2024

The hottest marketing topic in the world right now is Nutter Butter. And that’s the point. Nutter Butter, the sixth most-popular U.S. cookie brand, has upended TikTok with unhinged videos that cross horror movies with an acid trip. Here’s an example: @officialnutterbutter THE DAYS–when.plow ? original sound – nutter butter This might seem like an inexplicable, or even dangerous, way to promote a cookie loved by children.

Gen Z 108

Gen Z Millennials Branding Advertisers 108

David Meerman Scott

OCTOBER 7, 2024

At a town hall event four years ago, I had an opportunity to ask US presidential candidate Kamala Harris the question, "What are you a fan of?" The answer she gave from the stage, “I love music… I am especially fond of Bob Marley,” was surprising in its honesty.

PR 52

PR Marketers Marketing 52

Search Engine Land

OCTOBER 7, 2024

As artificial intelligence (AI) becomes increasingly integrated into content creation, it’s easy to feel like the human element of writing might be overshadowed. While AI offers powerful tools that enhance productivity, streamline workflows and even generate content, it’s essential to retain your personal touch to create engaging and authentic material.

User-Generated 92

User-Generated Millennials Fashion Education 92