Aspiration Marketing
JUNE 17, 2024
In the digital era, data privacy has emerged as a major concern. In the pre-internet days, such worries were scarce, as it was challenging to gather vast amounts of information from numerous individuals simultaneously.
Sprout Social
JUNE 17, 2024
Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific
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Hubspot Marketing
JUNE 17, 2024
Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI's cultural renaissance. It has become a part of everyday workflows and conversations.
Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Buffer Marketing
JUNE 17, 2024
When I launched my kids’ spa party bus, Luxe Gather , in 2022, it felt especially challenging given my business is fairly niche and a new concept to many. I knew that building brand awareness would be critical and that showing off the party bus experience would be valuable to help parents get a tangible sense of what we offer. Given these goals, building a strong Instagram presence felt like a natural fit.
Martech
JUNE 17, 2024
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 17, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
The CMO Survey
JUNE 17, 2024
The post How CMOs can Embrace the Generative AI Opportunity appeared first on The CMO Survey.
Martech
JUNE 17, 2024
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i
Lynton Web
JUNE 17, 2024
HubSpot has long been a cornerstone in CRM and marketing, providing businesses with the tools to attract, engage, and delight customers. Its user-friendly interface and robust features make it a favorite among marketers and sales teams alike. However, the true power of HubSpot lies beneath the surface in its ability to be enhanced and extended through Application Programming Interfaces (APIs).
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Land
JUNE 17, 2024
Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.
AWeber
JUNE 17, 2024
Email is powerful. In fact, for every dollar spent on email, you can anticipate a $42 return on investment —if you do it well. But before you can grow your email list, you need a plan. Think of it like this. When you start your work day, do you just take a willy-nilly approach? Or, do you look at your calendar to see what’s scheduled for the day, look through your emails to see what fires are burning, etc?
Marketing Insider Group
JUNE 17, 2024
Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.
Search Engine Land
JUNE 17, 2024
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
JUNE 17, 2024
Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.
illumin
JUNE 17, 2024
Every year there is a gamut of creative and heartwarming Father’s Day ads hitting the small screen and this year is no different. From ads that tug at your heartstrings, to comedic takes on parenthood; advertisers hit the mark this year. Each brand has its own take on what it means to be a father, reminding audiences to take the time to show their dad how much they appreciate them.
Rock Content
JUNE 17, 2024
We all use Google. The search engine is so successful that the brand name describes the very action of looking things up online. After all, you don’t “Bing” it, you Google it. Despite that dominance, nearly 20 percent of all online searches happen on engines not named “Google.” When you consider that billions of searches happen every day, that’s actually a lot of not-Googling.
AWeber
JUNE 17, 2024
“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said it. It turns out that we can actually trace this quote back to Titus Maccius Plautus, who lived around 200 B.C. Well, here we are, more than 2000 years later, and it’s still true—to an extent. Scaling and growing a business without increasing expenses is a tough puzzle.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
DirectMail2.0
JUNE 17, 2024
Thanks to PlanProphet for inviting Morgan DiGiorgio on their podcast and featuring DirectMail2.0 in this blog post, published here with their permission. In today’s swiftly evolving digital realm, traditional marketing avenues such as direct mail encounter fresh hurdles. However, innovative minds like Morgan DiGiorgio, Senior Vice President of Sales and Marketing at DirectMail2.0, are reshaping our understanding and utilization of print marketing.
Tiecas
JUNE 17, 2024
Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. Why look for an alternative? While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.
Search Engine Land
JUNE 17, 2024
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.
Businesses Grow
JUNE 17, 2024
For many years, this blog has emphasized earning an audience through thought leadership (authority) rather than rolling the dice, hoping for SEO for traffic. I never thought “hope” was much of a strategy! With the profound disruption from AI, the view of earning authority independent of algorithms seems more relevant than ever. Build your audience, build your own mailing list, and control your destiny.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
JUNE 17, 2024
Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial.
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