Buffer Marketing
FEBRUARY 7, 2025
Last year was Buffer’s first profitable year after two years of losses. This turnaround has been a huge accomplishment for our team. Given our focus on long-term sustainability and growing through revenue from customers rather than funding, it was a symbolic achievement in service of the path we’ve chosen. We closed 2024 with a net profit of $202,459.
Martech
FEBRUARY 7, 2025
I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. Vendor expressing concerns I once worked on a complex multi-system project involving several existing vendors. One valued vendor was taking on a new role, which understandably raised concerns for them. So, we talked to the vendor team about this.
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Lynton Web
FEBRUARY 7, 2025
Running multiple business locations, franchises, or partner networks can feel like juggling while walking a tightrope. Each location needs the right information at the right time, but maintaining consistency across operations often leads to countless hours of manual work. Here's how to leverage HubSpot's powerful automation capabilities to transform your multi-location business operations.
Martech
FEBRUARY 7, 2025
Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Lynton Web
FEBRUARY 7, 2025
Manufacturing operations teams grapple with an increasingly complex web of disconnected systems that actively hinder their potential for growth. Critical data points that could drive strategic marketing or sales decisions remain trapped in departmental silos - engineering specifications languish in PLM systems, customer interaction histories sit in legacy CRMs, and valuable engagement metrics scatter across disconnected marketing tools.
Martech
FEBRUARY 7, 2025
Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, youre in a race for profitability. Your technology might give you a temporary edge, but competitors will catch up. What truly sets you apart is your ideal customer profile (ICP). Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success.
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AWeber
FEBRUARY 7, 2025
What if your weekly newsletter just. wrote itself? Meet the Newsletter Assistant. Every week, it proactively crafts the perfect newsletter in your voice, using your content, your style. No prompts needed. Just add your website, and watch as it learns exactly how you write, down to your favorite sign-off. Need changes? Simply talk to it like you would a team member.
The CMO Survey
FEBRUARY 7, 2025
The post What Marketers Would Do With an Extra $1 Million appeared first on The CMO Survey.
Practical eCommerce - Marketing
FEBRUARY 7, 2025
Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop. The post Bento Elevates Ecommerce Email Marketing appeared first on Practical Ecommerce.
Zumvu
FEBRUARY 7, 2025
Discover how to enhance your brand's identity through conference photography. Learn strategies for impactful visual branding and audience engagement.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Backlinko
FEBRUARY 7, 2025
Competitive intelligence (CI) gives you the clarity to make the right moves for your businesswhether that’s meeting customer needs, finding new opportunities, or outsmarting competitors. Marketing agency Thrive proves this perfectly. I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. His team gathered intel to solve a specific challenge.
Hootsuite
FEBRUARY 7, 2025
Like many marketers, influencers, and content creators, youve probably gotten the memo that short-form videos are king. On Instagram, Reels account for over half of the time people spend on the platform. But what about reach? Like other social platforms, you can boost Instagram Reels , which gives you a straightforward and powerful solution to extend the reach and results of your content.
Litmus
FEBRUARY 7, 2025
You strive to deliver the perfect email experience to your subscribers. But if you’re glossing over email accessibility, you could be alienating those with visual, physical, cognitive, and neurological disabilities. Read on to learn how to make your emails more accessible for all of your subscribers. What is email accessibility? Why does email accessibility matter?
Martech
FEBRUARY 7, 2025
Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, boost satisfaction and improve efficiencyall while driving revenue. Two recent reports provide important insights into todays CX landscape, investment trends and AIs growing role.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Vertical Response
FEBRUARY 7, 2025
High-quality, properly sized images can make your emails more engaging, eye-catching, and effective. However, getting those images just rightboth in terms of dimensions and file formatscan be tricky. Luckily, VerticalResponse simplifies much of the process. By combining industry best practices with VerticalResponses easy-to-use features, you can create visually stunning emails that look great on any device and load quickly.
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