SmartBrief - Marketing

MAY 19, 2024

In recent years, artificial intelligence has significantly enhanced the capabilities of various technologies in the retail sector, improving the way businesses interact with their customers. AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. As part of these systems, AI allows businesses to anticipate and respond to customers’ needs before explicitly expressing them.

Retail 132

Retail Gen Z Customer Millennials 132

Six & Flow

MAY 19, 2024

A chieving Sustainable Growth requires not only speed but also strategic alignment across key functions like marketing, sales, and customer success. Team velocity, measuring both the pace and quality of work, becomes a critical factor in adapting to market changes and delivering value consistently. This blog explores the connection between team velocity and strategic alignment, highlighting how organisations can leverage these dynamics to drive long-term success and competitiveness.

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Customer Marketing Marketers 40

SmartBrief - Marketing

MAY 19, 2024

Horowitz Research has released pretty strong consumer information showing that brands that support the LGBTQIA+ community do see a solid payoff. When brands include transgender or nonbinary people in their ads, 42% of adults aged 18 to 34 say it has a positive impact, with 29% of those in the 35 to 49 age group also saying it’s a positive move. And, I suspect, that level of brand support from consumers will only increase as these population segments age.

Branding 119

Branding Entertainment Market Research Marketing 119

Six & Flow

MAY 19, 2024

Discover how to scale your B2B business sustainably, avoiding rapid growth pitfalls, and learn key strategies for long-term success.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing