SmartBrief - Marketing

MAY 12, 2024

May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month. While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertisin

Branding 105

Branding Food PR Fashion 105

Rock Content

MAY 12, 2024

Do you know about AI chatbots? One type you’re probably acquainted with is the little talking windows that pop up on most business websites these days. Some chatbots, like ChatGPT, are text-based and operate on platforms, while others may use voice interfaces or be integrated into specific messaging apps. For businesses, these are automated tools that can answer questions and even carry out full conversations with customers, and no human is needed on the business end.

Communications 98

Communications Customer CRM User-Generated 98

Practical eCommerce - Marketing

MAY 12, 2024

Automating mundane tasks frees up time for account strategy and critical optimizations. The post 4 Google Ads Scripts to Free Up Time appeared first on Practical Ecommerce.

eCommerce 87

eCommerce 87

David Meerman Scott

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Advertising 57

Advertising Advertisers 57

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