SmartBrief - Marketing

MAY 12, 2024

May marks Asian American Native Hawaiian Pacific Islander American Heritage (AANHPI) Month. While it’s a great time for brands to connect with Asian American consumers, marketers should be marketing to the AANHPI segment all year long. Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertisin

Branding 122

Branding Food PR Fashion 122

Practical eCommerce - Marketing

MAY 12, 2024

Automating mundane tasks frees up time for account strategy and critical optimizations. The post 4 Google Ads Scripts to Free Up Time appeared first on Practical Ecommerce.

eCommerce 112

eCommerce 112

Rock Content

MAY 12, 2024

Do you know about AI chatbots? One type you’re probably acquainted with is the little talking windows that pop up on most business websites these days. Some chatbots, like ChatGPT, are text-based and operate on platforms, while others may use voice interfaces or be integrated into specific messaging apps. For businesses, these are automated tools that can answer questions and even carry out full conversations with customers, and no human is needed on the business end.

Communications 98

Communications Customer CRM User-Generated 98

David Meerman Scott

MAY 12, 2024

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Advertisers 57

Advertisers Advertising 57

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing