Search Engine Land
SEPTEMBER 13, 2024
There’s one moment in the process of creating a blog post or news article that every small publisher dreads: “What do I use for my featured image?” Agencies and media companies have creative directors, photographers and artists at their beck and call to create this image for them. But what about the rest of us? Some of us will head over to Google Images despite our better judgment.
Hubspot Marketing
SEPTEMBER 13, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my career as a Designer before transitioning into Project Management, and I’ve now been in this field for over 15 years in which 10 of them I worked as a Program Manager. It’s amazing to reflect on how much the landscape has evolved and matured, with new roles and responsibilities along the way.
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Search Engine Land
SEPTEMBER 13, 2024
Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated conversion actions are showing zero results. Why we care. Conversion data is the backbone of measuring campaign effectiveness. Without accurate tracking, it’s impossible to assess ROI, optimize bids, or make informed decisions on ad spend.
The CMO Survey
SEPTEMBER 13, 2024
The post Study Finds 7 in 10 Organisations Now Use Marketing Technologies and Gen AI appeared first on The CMO Survey.
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Search Engine Land
SEPTEMBER 13, 2024
The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust builders. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.
Martech
SEPTEMBER 13, 2024
Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
SEPTEMBER 13, 2024
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you can do is hang your head and wonder what’s wrong with certain people? Don’t worry. Every business owner has received a negative Google review at some point or another – many of which are spam, fake, or completely unreasonable.
Martech
SEPTEMBER 13, 2024
Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Agentforce is “the third wave of AI — advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success ,” Salesforce CEO Marc Benioff said during the press conference.
Use Insider
SEPTEMBER 13, 2024
Gone are the days of generic, one-size-fits-all messages. With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. In this blog, we will delve into how AI is reshaping email marketing, allowing businesses to connect with their audiences in more meaningful ways.
Martech
SEPTEMBER 13, 2024
The 2024 U.S. presidential campaign crossed another milestone this week with the first televised debate between the two candidates. The week before, Vice President Kamala Harris visited rural communities in Georgia to spend time in constituencies largely unfavorable to Democratic candidates. Why spend so much time in counties Harris won’t likely win?
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Use Insider
SEPTEMBER 13, 2024
This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing? Gamification in marketing refers to the application of game mechanics—such as rewards, leaderboards, challenges, and progress tracking—to non-gaming environments.
Use Insider
SEPTEMBER 13, 2024
While they may seem similar at first glance, SMS and MMS offer distinct features, benefits, and use cases that can significantly impact how we connect with our audiences. In this blog post, we’ll explore the key differences between SMS vs MMS, examining what sets them apart and how you can leverage each for effective, engaging communication. Whether you’re a marketer looking to optimize your messaging campaigns or a business professional keen to enhance customer engagement, understan
Use Insider
SEPTEMBER 13, 2024
In this blog post, we will explore the intricacies of email marketing automation, a pivotal strategy in modern marketing that, when executed effectively, can transform your engagement metrics and optimize your marketing workflows. Drawing on over a decade of industry expertise, we will dissect the fundamental mechanics of email automation, uncover its key benefits, and outline best practices to ensure you leverage this tool to its full potential.
Use Insider
SEPTEMBER 13, 2024
What is lifecycle management? Lifecycle management is the strategic process of overseeing a product from its initial concept through to its retirement. It involves managing each phase of the product’s journey—concept, design, development, introduction, growth, maturity, and decline—to ensure that the product meets market demands and achieves business goals efficiently.
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