Social Media Examiner

APRIL 25, 2024

Is AI making it harder to differentiate your work? Wondering how to protect your intellectual property from improper use? In this article, we’ll explore how to remain relevant in the emerging AI world. Why Should Marketers Pay Attention to AI? The rise of artificial intelligence (AI) is rapidly transforming the business landscape. While AI offers […] The post Remaining Relevant in an AI World appeared first on Social Media Examiner.

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Aspiration Marketing

APRIL 25, 2024

Imagine your website as a conversation, not a monologue. Static websites are like one-sided lectures: they bore visitors and fail to capture their attention. In today's dynamic online world, you need a website that engages in a two-way dialogue, keeping your audience hooked and driving results.

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SMEI

APRIL 25, 2024

In today’s fast-paced business world, professional selling plays a vital role in driving economic growth and innovation. As emphasized in the book “Open the Mind and Close the Sale, 2nd edition,” salespeople are the spark that motivates various groups to action, and their efforts are essential for maintaining a high standard of living.

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Martech

APRIL 25, 2024

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Buffer Marketing

APRIL 25, 2024

Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on. But it’s really just a way to be easily visible and discoverable to your target audience.  In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO?

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Martech

APRIL 25, 2024

U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV. Why we care. CTV and other digital video channels have long promised better addressability and measurement than traditional linear TV.

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Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.

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Content Marketing Institute

APRIL 25, 2024

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

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Analytics 119

Martech

APRIL 25, 2024

Marketers short on time and/or resources have developed shortcuts to produce emails and the most common of those can seriously hurt performance. Fortunately, there’s an alternative that can help you with this. Also, you can improve performance by modifying your approach based on whether your company is CPG, ecommerce or B2B. Common email shortcuts that hinder performance First, let’s look at what you might be doing wrong.

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Buffer Marketing

APRIL 25, 2024

Direct mail is such a cool marketing strategy. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads. Even though advertising via mail has been done for centuries , it's still a relatively untapped marketing concept in the e-commerce world — meaning there’s a lot of potential for small businesses to stand out.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Martech

APRIL 25, 2024

The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. Sadly, the fake audio went viral and the high school’s principal was “widely admonished,” according to one carefully worded news report. Eventually, investigators linked the email used to send the audio to an ISP registered to the teacher’s grandmother.

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Search Engine Land

APRIL 25, 2024

Google will stop allowing publishers to add publications to the Google Publisher Center manually. Instead, Google will automatically add eligible publications pages later this year. This change will likely lead to even more confusion around Google News inclusion , which we have had for years since Google changed the inclusion process back in 2019. What Google said.

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Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.

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illumin

APRIL 25, 2024

Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. It’s a common misconception. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example.

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

APRIL 25, 2024

For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and the buyer’s journey are more important than targeting individual keywords.

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Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough.

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Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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The LeadG2 Blog

APRIL 25, 2024

Generally speaking, about 13.6% of your company's budget should be spent on marketing. Of that percentage, however, you might spend a portion on inbound marketing, paid advertising, retention and loyalty programs, and many other different types of marketing. Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing c

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? You’re not alone! Creating content is just one piece of the puzzle. To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. YouTube Studio, formerly known as YouTube Creator Studio, is an all-in-one tool for transforming your YouTube presence from a hobby into a full-time channel.

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CopyBlogger

APRIL 25, 2024

Blogging is still one of the best opportunities to make money online as you can build an engaged audience and. Continue Reading The post 11 Blogging Tips For Beginners To Succeed In 2024 appeared first on Copyblogger.

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Search Engine Land

APRIL 25, 2024

The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. One such challenger is Perplexity, an AI-powered search platform that aims to provide users with summarized answers and cited sources instead of the traditional list of web page links.

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Kuno Creative

APRIL 25, 2024

Did you know that goldfish now place ahead of humans when it comes to attention spans? According to a study, our ability to pay attention has drastically diminished over the years, placing even more pressure on marketers to grab and sustain prospective customers’ attention long enough to make an impression and maybe even get them to take action. This is why video marketing is so powerful.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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Search Engine Land

APRIL 25, 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 2023 to $46.4.1 billion in Q1 2024. “If you look at our two end-to-end AI-powered tools, Advantage+ Shopping and Advantage+ App Campaigns, revenue flowing through those has more than

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Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman, spoke with the Co-Founder of Reebok, Joe Foster, about the foundation behind building a strong brand, the importance of listening as a leader, Winston Churchill, and more. “ Just take a risk. If it doesn’t work, it doesn’t work.

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Customers.ai

APRIL 25, 2024

About a month ago I wrote a post titled “ Can AI Help Overcome the Loss of Third-Party Cookies? Google Thinks So ”. The post was written in response to Google’s VP of Global Advertising Strategies telling everyone it was time to move on from third-party cookies. That there would be no more delays and marketers needed to shift their focus before it was too late.

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Sachs Marketing Group

APRIL 25, 2024

Web design significantly influences SEO by affecting how easily users interact with a site. A clean, intuitive layout keeps visitors on the site longer and reduces bounce rates, essential for search engine rankings. Additionally, responsive design ensures the site is accessible on all devices, which is crucial for mobile rankings. Proper HTML structure aids search engines in indexing content efficiently, boosting visibility.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Rock Content

APRIL 25, 2024

Branding is part of the survival of any business on the market. Every company must know what it will communicate to its audience since this will shape people’s perceptions of the company. The effort to develop and implement a communication pattern is called brand messaging , and it can create a standardized way of conveying the brand’s values to the public.

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Communications Branding Affiliate Marketing User-Generated 52

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x to 3x faster. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

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Six & Flow

APRIL 25, 2024

Introduction Business growth is what we’re all after, yet when faced with rapid growth scaling can feel quite daunting. In this blog, we delve into the critical importance of setting up your team for success by laying the foundation for growth - by ensuring you’ve got the right people on the right job have the right technology that enables you to scale and have set processes to help you be your most efficient self.

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Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. In this blog, I reveal their top five pricing tips. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " The truth ,"

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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