Trade Press Services Newsletter

NOVEMBER 7, 2024

When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem

Branding 235

Branding Place Product Customer 235

Aspiration Marketing

NOVEMBER 7, 2024

Today, businesses constantly seek innovative ways to reach and engage their target audience. One powerful tool that has stood the test of time is email marketing. Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty. Whether you're a seasoned marketer or just starting out, understanding the power of email marketing can significantly improve your overall strategy.

Email Marketing 193

Email Marketing Marketers Marketing Branding 193

Businesses Grow

NOVEMBER 7, 2024

I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos might ensue. But in any event, I wanted to share a hopeful thought about my country. Both sides treated this election as a potential apocalypse. Everything is on the line. The nation will collapse if the wrong party wins. I was astonished by a video where a woman was asked what she would do if her candidate were not elected, and she said, “I would kill myself.

Education 112

Education Place Branding Marketers 112

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.

Transform 114

Transform CRM Analytics Management 114

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Hubspot Marketing

NOVEMBER 7, 2024

I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I introduced contracts, which included a statement of work, working with clients became much easier.

SEO 91

SEO Communications Management Analytics 91

Martech

NOVEMBER 7, 2024

What if I told you the most powerful use of generative AI isn’t content creation, but rather, it’s strategic planning? I will prove it to you in this practical demonstration, where I show you how to leverage my favorite AI models (Claude, ChatGPT and Perplexity) to transform your approach to market segmentation. Traditional segmentation approaches are limited by individual bias and time-consuming research.

Market Segmentation 105

Market Segmentation Non-Profit Transform Marketers 105

illumin

NOVEMBER 7, 2024

TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.

Advertisers 89

Advertisers Advertising Branding Product 89

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Branding 88

Branding Customer loyalty User-Generated Promotion 88

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. For most startups, this is where things fall apart.

Inbound Marketing 87

Inbound Marketing Logistics Price CMO 87

Martech

NOVEMBER 7, 2024

Not news: Marketing attribution, never a simple thing, is becoming increasingly complex. News: AI-powered forecasting is rapidly gaining popularity as a desired feature in marketing attribution platforms, according to a new report from Ascend2. While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023.

Education 97

Education SEO Advertisers Advertising 97

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

The LeadG2 Blog

NOVEMBER 7, 2024

A company's brand goes way beyond its logo, colors, or website—it's really shaped by the people at the helm. Leadership, especially from the CEO, plays a huge role in this. CEOs are the face and voice of their companies, influencing how the public views the organization, its values, and its mission. Their actions, opinions, and social media presence can really affect trust, credibility, and customer loyalty.

Branding 82

Branding Customer loyalty Customer 82

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? Should it be blended with other motions like inbound, outbound, social media, community and events? Should the makeup of that blend change with time? Or is PLG just one of the latest terms people like to throw around? In fact, PLG as a strategy (if not a term) arguably dates back more than 20 years to when Atlassian (Jira, Trello, etc.) went to market with a product-led process that, for a decade, obviated the

Product 93

Product Analytics Education Place 93

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there. Marketers have been using AI to help them spend more time on important things for years now.

Fashion 82

Fashion Transform User-Generated Email Marketing 82

Buffer Marketing

NOVEMBER 7, 2024

Competitor analysis can be hard. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers. How did they manage to get $10M in funding? Did that absurdly expensive ad campaign pay off?

Customer Acquisition 66

Customer Acquisition Price Non-Profit SEO 66

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

SMA Marketing

NOVEMBER 7, 2024

Getting your construction website to rank in search may seem tough, but it’s time well spent. A well-optimized website can help you attract new clients, generate leads, and establish your brand as a leader in the construction industry. By incorporating effective SEO strategies, you can ensure that your website appears at the top of search.

SEO 52

SEO Branding 52

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert. As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand.

Customer 58

Customer Transform Energy Health 58