Aspiration Marketing
DECEMBER 4, 2024
80% of B2B decision-makers turn to podcasts regularly—and not just for mindless entertainment. These busy professionals tune in for industry insights, thought leadership content, and actionable strategies they can apply to their own businesses. The B2B podcast landscape is booming, offering a wealth of knowledge at your fingertips. But with so many shows out there, how do you make yours stand out?
Martech
DECEMBER 4, 2024
The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.
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MarketingOps
DECEMBER 4, 2024
Of course every business wants to close more deals, but the cold, hard truth is: gaining a customer you can’t keep isn’t scalable. According to FirstPageSage , the average customer acquisition cost (CAC) for B2B tech companies is $720. And, if your organization leans heavily into PPC and SEM, it’s even higher at $841. With the cost of new customer acquisition so high, it can take years to pay back the money you spent to acquire that customer.
Martech
DECEMBER 4, 2024
Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” But just who is “that guy”?
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Customers.ai
DECEMBER 4, 2024
Did you know that email marketing has an average ROI of $36 for every $1 spent? That’s not just impressive, it’s crazy! It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.
Martech
DECEMBER 4, 2024
Getting swept up in the hype of shiny new tools is easy. From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
DirectMail2.0
DECEMBER 4, 2024
DirectMail2.0, the Tampa Bay area-based marketing technology firm focused on enhancing direct mail through the omnichannel integration of digital platforms, has plenty to celebrate — and look forward to — as the year winds down. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. 5000, the nation’s most prestigious list for fast-growing businesses based on three-year revenue growth Another year as a Business Journals 2024 Tampa Bay Fast 50, which
Hootsuite
DECEMBER 4, 2024
Editor’s Note: We sat down with Leen Li, Chair of the Wealthsimple Foundation, to tap into her expert insights on understanding your audience. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space.
Marketing Insider Group
DECEMBER 4, 2024
Refreshing existing blog content creates a valuable opportunity to reach new readers and boost website engagement. Content recycling strategies take the valuable information from older posts and present it in a way that appeals to fresh audiences, helping maintain relevance in a constantly evolving market. This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well.
Businesses Grow
DECEMBER 4, 2024
So this is sort of weird. Keith Jennings was a beta reader for my new book Audacious: How Humans Win in an AI Marketing World (coming Feb 2025!). He was so moved and inspired by the book that he’s decided to make radical changes to reimagine his career. And unfortunately, part of that means taking a sabbatical as a co-host of my podcast! I obviously hate to see Keith take the year off but I’m excited for his future and proud that my book had this profound impact on him.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Welcome Software
DECEMBER 4, 2024
So, you’ve decided to buy a new laptop and you’re ready to move on from whatever brand you’ve been using. Now the fun begins. After browsing Reddit and review sites, you realize you’re spending more time trying to figure out who’s a bot and who isn’t versus actually learning information. So, what do you do? You decide to start doing the research yourself.
Spiralytics
DECEMBER 4, 2024
Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. One of them boasts a bright green label with a leaf logo and claims to be eco-friendly and sustainable. The other is just a regular detergent. You think to yourself, “Why not do a little good for the planet?” and grab the “green” one without a second thought.
Hubspot Marketing
DECEMBER 4, 2024
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to. Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas.
Spiralytics
DECEMBER 4, 2024
Imagine shopping for groceries and trying to make a quick decision between two brands of laundry detergent. One of them boasts a bright green label with a leaf logo and claims to be eco-friendly and sustainable. The other is just a regular detergent. You think to yourself, “Why not do a little good for the planet?” and grab the “green” one without a second thought.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Lusha
DECEMBER 4, 2024
The end-of-year rush is real. Between closing deals, planning holiday campaigns, and ensuring your naughty-to-nice ratio is just right, the to-do list can feel endless. That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero.
Spiralytics
DECEMBER 4, 2024
Podcasts have grown exponentially in the past few years. Nearly 20% of internet-connected Filipinos listen to podcasts weekly, and theres a clear reason why! Its also the perfect partner for doing tasks that dont require your full attention, like working out or doing chores. The variety of genres also ensures youll never run out of options to suit your taste.
Lusha
DECEMBER 4, 2024
The end-of-year rush is real. Between closing deals, planning holiday campaigns, and ensuring your naughty-to-nice ratio is just right, the to-do list can feel endless. That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero.
Buffer Marketing
DECEMBER 4, 2024
Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Its algorithm is designed to give even the smallest accounts a chance at viral fame, making it a democratic platform for those looking to make an impact.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
DECEMBER 4, 2024
5 Marketing Trends That Will Disrupt 2025 (And How to Stay Ahead) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I discuss the marketing landscape heading into 2025. With years of experience helping businesses grow through strategic marketing approaches, I reviewed five transformative trends poised to disrupt how marketers, agencies, and organizations connect with audiences in 2025.
Orbit Media Studios
DECEMBER 4, 2024
By Andy Crestodina Every day, people are realizing that AI chatbots are a great way to get information. Some of these people are in your target audience. For a lot of these searches (or prompts?) the user has no interest in visiting a website. They just want a quick answer. Other times, they’re looking for detailed information and want to read an article.
Spiralytics
DECEMBER 4, 2024
Podcasts have grown exponentially in the past few years. Nearly 20% of internet-connected Filipinos listen to podcasts weekly, and there’s a clear reason why! It’s also the perfect partner for doing tasks that don’t require your full attention, like working out or doing chores. The variety of genres also ensures you’ll never run out of options to suit your taste.
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