Trade Press Services Newsletter

DECEMBER 5, 2024

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.

Market Trends 226

Market Trends Marketers Marketing Customer Journey 226

Aspiration Marketing

DECEMBER 5, 2024

Securing that next B2B meeting can sometimes feel like scaling Mount Everest. You craft the perfect email, personalize endless connection requests, and even pick up the phone to hear nothing but the dial tone. It's a frustrating reality for many salespeople – the struggle to stand out from the crowd and actually connect with decision-makers.

194

194

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.

User-Generated 128

User-Generated Promotion Customer Journey Email Marketing 128

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

Food 124

Food User-Generated Advertisers Advertising 124

Customers.ai

DECEMBER 5, 2024

BFCM isnt just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the holiday shopping season. And for our customers? They were already seeing massive wins even before the official Black Friday buzzer! Spoiler alert: If you werent sending pre-Black Friday emails, you missed out. But no worries, were here to help you crush it next year.

Shoppers 105

Shoppers eCommerce Outbound Marketing Customer 105

Social Media Examiner

DECEMBER 5, 2024

Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? In this article, you'll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […] The post YouTube Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.

Marketers 101

Marketers Marketing Social Media Marketing 101

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. “These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressabi

Retail 115

Retail Shoppers Advertisers Advertising 115

Customers.ai

DECEMBER 5, 2024

Whats that saying? Email marketing is a beast and client segmentation is the leash. Hmmwell maybe thats not the saying but you get the idea. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.

eCommerce 98

eCommerce Shoppers Key Performance Indicator Email Marketing 98

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).

B2C 119

B2C Traditional Marketing Marketers Marketing 119

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Animalz blog

DECEMBER 5, 2024

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.

Transform 104

Transform Law Manufacturing Inbound Marketing 104

Martech

DECEMBER 5, 2024

“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with appliances company SharkNinja. “The unlock with Agentforce versus historical chatbots will be authenticity. Agentforce gives us that opportunity. It feels more personal, more like a dialogue than a black-and-white ‘I ask this question, I get that answer.'” AI agents, assistants, copilots — whatever the preferred term — are a hot topic in the customer experience space right no

Customer 122

Customer Product Branding Management 122

Practical eCommerce - Marketing

DECEMBER 5, 2024

The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist. The post Keywordless Search Ads Are Coming appeared first on Practical Ecommerce.

eCommerce 90

eCommerce 90

Backlinko

DECEMBER 5, 2024

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, were going to show you exactly how to maintain your SEO the right way. Lets kick things off with some basics. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.

SEO 85

SEO Health User-Generated Analytics 85

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

DECEMBER 5, 2024

Why Most Goals Fail (And How to Beat the Odds) written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jon Acuff In this episode of the Duct Tape Marketing Podcast , I interviewed Jon Acuff , a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.

Energy 71

Energy Health Marketing Marketers 71

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.

Analytics 70

Analytics Price Social Media Marketing Key Performance Indicator 70

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns.

CRM 59

CRM Management SEO Transform 59

Scoop.it!

DECEMBER 5, 2024

Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this aspect of your content marketing strategy is so crucial to your success.

Affiliate Marketing 59

Affiliate Marketing Shoppers User-Generated Education 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Hubspot Marketing

DECEMBER 5, 2024

Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive downright unbelievable capabilities from Gemini. Well, you know what they say about things being too good to be true. Lets dig into what went wrong with the demo and how it compares to OpenAI.

User-Generated 64

User-Generated Marketing Marketers 64

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

Advertisers 52

Advertisers Advertising Influencer Marketing Performance Marketing 52

SMA Marketing

DECEMBER 5, 2024

Lead generation involves attracting potential clients, also known as prospects, who may be interested in using your services. For lawyers, a lead is someone who could become a paying client. Law firms and solo attorneys that prioritize marketing and lead generation can attract a consistent flow of quality leads. Why Is Lead Generation Important for.

Law 52

Law Marketing Marketers SEO 52

SmartBrief - Marketing

DECEMBER 5, 2024

Email marketing is one of the most cost-effective ways to convey your message and promote your products or services. It helps you reach out to the masses and generate awareness about your brand. The prerequisite of designing an effective email marketing campaign is to have an email list full of people who are interested in what you have to offer. But segmenting your email list is easier said than done.

Market Segmentation 92

Market Segmentation Email Marketing Marketers Marketing 92

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer