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With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.
Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.
Are you struggling to keep up with YouTube's latest features? Wondering how to take advantage of the latest video trends? In this article, you'll discover key YouTube updates and learn how to adapt your content strategy for maximum impact. Why YouTube Matters for Marketers in 2024: Market Share and Monetization YouTube has established itself as […] The post YouTube Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.
Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.
Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).
The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.
IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. “These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressabi
Securing that next B2B meeting can sometimes feel like scaling Mount Everest. You craft the perfect email, personalize endless connection requests, and even pick up the phone to hear nothing but the dial tone. It's a frustrating reality for many salespeople – the struggle to stand out from the crowd and actually connect with decision-makers.
“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with appliances company SharkNinja. “The unlock with Agentforce versus historical chatbots will be authenticity. Agentforce gives us that opportunity. It feels more personal, more like a dialogue than a black-and-white ‘I ask this question, I get that answer.'” AI agents, assistants, copilots — whatever the preferred term — are a hot topic in the customer experience space right no
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.
The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, were going to show you exactly how to maintain your SEO the right way. Lets kick things off with some basics. What Is SEO Maintenance? SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.
Why Most Goals Fail (And How to Beat the Odds) written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jon Acuff In this episode of the Duct Tape Marketing Podcast , I interviewed Jon Acuff , a New York Times bestselling author of nine books, including All It Takes Is A Goal. Known for his humor and actionable insights, Jon has addressed audiences worldwide, from Microsoft to FedEx, helping people unlock their potential and achieve lasting success.
Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this aspect of your content marketing strategy is so crucial to your success.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns.
The "death of the keyword" prediction isn't new, and Search campaigns without keywords already exist. The post Keywordless Search Ads Are Coming appeared first on Practical Ecommerce.
Shortly after news spread that Google was pushing back the release of its long awaited AI model called Gemini, Google announced its launch. As part of the release, they published a demo showcasing impressive downright unbelievable capabilities from Gemini. Well, you know what they say about things being too good to be true. Lets dig into what went wrong with the demo and how it compares to OpenAI.
BFCM isnt just a few big sales days anymore. It’s a whole week of pre-party madness that kicks off the holiday shopping season. And for our customers? They were already seeing massive wins even before the official Black Friday buzzer! Spoiler alert: If you werent sending pre-Black Friday emails, you missed out. But no worries, were here to help you crush it next year.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Lead generation involves attracting potential clients, also known as prospects, who may be interested in using your services. For lawyers, a lead is someone who could become a paying client. Law firms and solo attorneys that prioritize marketing and lead generation can attract a consistent flow of quality leads. Why Is Lead Generation Important for.
Whats that saying? Email marketing is a beast and client segmentation is the leash. Hmmwell maybe thats not the saying but you get the idea. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.
Email marketing is one of the most cost-effective ways to convey your message and promote your products or services. It helps you reach out to the masses and generate awareness about your brand. The prerequisite of designing an effective email marketing campaign is to have an email list full of people who are interested in what you have to offer. But segmenting your email list is easier said than done.
“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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