Marketing Insider Group

APRIL 21, 2025

Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.

SEO 106

SEO Price Management Customer 106

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. And not posted a meme about ChatGPT taking over my job funny. I mean genuinely , I would watch this content in my free time kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it. Today's expert tells us to stop obsessing over high-performing content, and why your buyer persona is bingeing Selling Sunset , too.

Transform 111

Transform Marketing Marketers Entertainment 111

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.

Branding 102

Branding Finance Fashion Health 102

Hubspot Marketing

APRIL 21, 2025

Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be? So, when I launched my community marketing agency, Butterfly Effect, I took a new approach.

Transform 84

Transform Branding Place Marketing Strategy 84

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Buffer Marketing

APRIL 21, 2025

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.

Affiliate Marketing 84

Affiliate Marketing Promotion User-Generated Product 84

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Businesses Grow

APRIL 21, 2025

Each year, I read Man’s Search For Meaning by Viktor Frankl. It is one of the greatest books ever written and a reminder of the best and worst of the human condition. The central premise of this famous book is that “to be human is to suffer,” and that how we handle our suffering defines us. This became an unexpected topic of conversation with my friend Dana Malstaff.

Food 64

Food Email Marketing Customer Marketing 64

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.

Key Performance Indicator 63

Key Performance Indicator Marketing Automation Platform CRM Marketing 63

AWeber

APRIL 21, 2025

The new Workflow automations feature makes it easier than ever to build email funnels that are flexible, personalized, and that drive results. Whether youre onboarding new clients, sending event reminders, or sending targeted promotions, youll have a clear view of how everything flows and confidence that its working. Zoom in to work on the details, zoom out to see the full journey, and safely publish updates without disrupting whats already live.

Promotion 65

Promotion Email Marketing Product Customer 65

Welcome Software

APRIL 21, 2025

Most testing advice gets it all wrong. You’ve probably heard it. “Sequential testing is always better.” “Fixed-horizon is the gold standard.” “Bayesian is the future.” I've seen companies follow this advice and still make bad decisions. The truth? There’s no one-size-fits-all method. Your statistical approach should match your business reality, not a textbook ideal.

Price 52

Price Management Product 52

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Tiecas

APRIL 21, 2025

When it comes to industrial lead generation, I often hear, We just need more prospects to talk to our sales team, when speaking with marketing managers, business development professionals, and company leaders at manufacturing and industrial companies. The intent is clearget in front of more qualified prospects.

Manufacturing 52

Manufacturing Marketing Marketers Management 52

yorCMO

APRIL 21, 2025

Product innovation fuels business growth by keeping companies ahead of market shifts. Learn how to drive success with innovation. The post Product Innovation: The Secret to Continued Growth appeared first on yorCMO.

Product 66

Product Marketing Marketers 66

SMA Marketing

APRIL 21, 2025

In this post, were diving into the keyword research tools that will make an impact in 2025. With so many platforms available, how do you know which ones help you make better decisions? Well explore the key features to look for, where these tools get their data, and how to use them to create content.

Content Marketing 52

Content Marketing SEO Marketing Marketers 52

David Meerman Scott

APRIL 21, 2025

Colonials fought 250 years ago against unfair taxes. Today, many Americans are doing the same, fighting tariffs, which are a form of taxation.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Zumvu

APRIL 21, 2025

Do you know that cloud-based IDEs are used by more than 20 million developers globally to build, collaborate, and publish applications? Replit stands among these platforms is increasingly being adopted and is a preferred choice for developers, educators, and learners.

Price 52

Price Education 52

SmartBrief - Marketing

APRIL 21, 2025

The evolving credibility of B Corp, regulatory changes and consumer trust in sustainability certifications are on the minds of many who are serious about purpose-led brands and their mission. While B Corp certification offers valuable benchmarks and a structured approach for businesses to assess their social and environmental impact, certification alone does not guarantee a meaningful, purpose-led business strategy, says Jason Keehn, founder of the purpose-led agency Accompany Creative in New Yo

Retail 52

Retail Branding Marketing Strategy Product 52

Martech

APRIL 21, 2025

Remember when “digital transformation” meant getting everyone on email? Those days feel quaint now. When I attended the Marketing AI Conference last year, it struck me that AI leaders asked fundamentally different questions. Not “Can AI make this faster?” but “What becomes possible now that wasn’t before?” Across boardrooms worldwide, executives focus on implementing AI but often overlook a more profound truth: no technology can succeed without a shift

Transform 75

Transform Pharmaceutical Customer Acquisition Marketing 75