Vertical Response

NOVEMBER 10, 2024

Finding the right email frequency is critical for engaging your audience without overwhelming them. How often should you send emails to keep your subscribers interested? In this article, we will explore the impact of email frequency on engagement, the risks of sending too few or too many emails, and the best practices for tailoring your email schedule to your audience.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Lusha

NOVEMBER 10, 2024

Interviewing Our CTO: How Innovation Drives Lusha’s Strategy We’re pulling back the curtain on how Lusha innovates—from coming up with new ideas to tackling the challenges that get in the way. We sat down with our CTO, David Guedalia, to talk about what’s happening right now in B2B data and how we’re using AI to enable our product innovation. Plus, you’ll get a peek into what the CTO team is up to and why it matters to you.

Product 52

Product Marketing Marketers 52

Practical eCommerce - Marketing

NOVEMBER 10, 2024

A seemingly forgotten technology enables email recipients to buy products and services in their inboxes. The post AMP for Email Converts Inboxes to Ecommerce Stores appeared first on Practical Ecommerce.

eCommerce 108

eCommerce Product Email Marketing Marketing 108

Six & Flow

NOVEMBER 10, 2024

Today, the way we collect and use customer data is drastically evolving (and many are finding it a wee bit hard to keep up). Traditional methods, relying heavily on static third-party data, struggle to keep pace with modern buyer journeys—often resulting in CRM clutter, data overload, and inefficiencies that bog down sales and marketing teams. That’s where HubSpot AI steps in; HubSpot Breeze Intelligence is reshaping the data enrichment process and enabling teams to work with intelligent, real-t

Transform 52

Transform CRM Customer Marketing 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Chief Martec

NOVEMBER 10, 2024

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I’ll share the core theme of my talk with you in a moment. But first… They also released their annual State of the Marketing Operations Professionals , an epic 87-page report that surveyed more than 600 marketing ops pros on almost every facet of their careers.

Transform 83

Transform Energy Marketing Marketers 83