Aspiration Marketing

JANUARY 7, 2025

Account-based marketing (ABM) is a powerful strategy, but many businesses believe it's out of reach due to cost and complexity. The truth is ABM can deliver exceptional results for businesses of all sizes. HubSpot, a leading marketing automation platform, offers an affordable and user-friendly ABM solution that simplifies the process. This allows businesses to target, engage, and convert high-value accounts without breaking the bank.

Marketing Automation Platform 206

Marketing Automation Platform Marketers Marketing 206

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

SEO 98

SEO Logistics User-Generated Finance 98

Marketing Insider Group

JANUARY 7, 2025

As you know, your business needs a strong online presence to reach its goals. For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. IBISWorld estimates the web design industry in the United States will generate about $43.5 billion in revenue in 2024 as more companies look to outsource these tasks.

Price 111

Price Communications Management SEO 111

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.

Transform 97

Transform Management Product Marketers 97

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

The CMO Survey

JANUARY 7, 2025

The post US CMOs’ Budget Plans for the Year Ahead appeared first on The CMO Survey.

CMO 100

CMO 100

Martech

JANUARY 7, 2025

Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle to unlock this potential, especially when it comes to expansion revenue. Why? The answer often lies in how teams implement the strategy, not the strategy itself.

Customer Acquisition 85

Customer Acquisition Health Communications Customer 85

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. Ahead of the holidays, Adobe had projected $240.8 billion in ecommerce sales, up 8.4% year-over-year. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.

eCommerce 84

eCommerce Shoppers Price Retail 84

Social Media Examiner

JANUARY 7, 2025

Want to improve your marketing content? Wish you could more easily extract meaningful insights from your analytics? Learn step-by-step how to use AI tools to analyze your marketing data and content, helping you make data-driven decisions that improve your content performance across all channels. Why Marketing Should Use AI for Content Analysis The key advantage […] The post Using AI as a Content Analyst: How to Plan Your Next Steps appeared first on Social Media Examiner.

Analytics 85

Analytics Marketers Marketing 85

Martech

JANUARY 7, 2025

Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Key Performance Indicator 83

Key Performance Indicator Logistics Marketers Marketing 83

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

Price 66

Price Thought Leadership Transform User-Generated 66

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Practical eCommerce - Marketing

JANUARY 7, 2025

Google's ad platform has evolved, and so has bidding on competitor keywords. The post Ad Strategies for Competitor Keywords appeared first on Practical Ecommerce.

eCommerce 86

eCommerce 86

Set Up

JANUARY 7, 2025

The 6th annual Set up Marketing Relationship Survey was released late 2024, predicting the behaviors and attitudes of marketers going into 2025. We received over 400 contributions from Brand representatives at companies like The Home Depot, Skechers, Chobani, and UPS, as well as marketers from Agencies like Alloy Marketing, Brunner, Material+, Sensis Agency, and more, providing their thoughts and predictions.

Energy 59

Energy Communications Advertising Advertisers 59

Customers.ai

JANUARY 7, 2025

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. Surprising? Not really, considering the ROI potential when youre sliding into inboxes with the right message. But before you start picturing your email list exploding, lets pause for a reality check getting those emails in the first place is where most brands fumble.

Customer 52

Customer eCommerce Shipping Outbound Marketing 52

illumin

JANUARY 7, 2025

illumin, is more than just a demand side platform (DSP). While there are many DSPs available, none offer the same level of connection to the consumer journey and actionable insights as illumin. With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior.

Transform 52

Transform Advertising Advertisers Analytics 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Transform

David Meerman Scott

JANUARY 7, 2025

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

Branding 62

Branding Marketers Marketing 62

SocialPilot

JANUARY 7, 2025

Thinking about Agorapulse , but unsure if its worth the cost. Youre in the right place! Agorapulse is a well-known social media management tool with features like post-scheduling, inbox management, and insightful analytics. Whether youre a solo marketer or part of a larger team, its promise of simplicity and efficiency is temptingbut is the price tag justified?

Price 58

Price Non-Profit Analytics User-Generated 58

Welcome Software

JANUARY 7, 2025

Let's be honest, " ecommerce " can evoke two very different reactions. Either visions of a well-oiled digital machine smoothly generating revenue, or flashbacks to that project deadline looming large. But hey, even thinking about ecommerce puts you ahead of the curve! McKinsey's 2024 B2B Pulse Survey shows it's fast becoming the revenue king. At Optimizely, we're experts at building custom ecommerce solutions that actually deliver results.

eCommerce 52

eCommerce Transform Logistics New Technology 52

Tiecas

JANUARY 7, 2025

Searching for an industrial marketing agency isnt just a matter of semantics. The needs of manufacturers are vastly different from those of other industries, requiring a specialized approach that truly understands their challenges.

Manufacturing 52

Manufacturing Marketers Marketing Product 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. At the time of the Agentforce announcement, Salesforce CEO Marc Benioff called Agentforce the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that

User-Generated 70

User-Generated CRM Shoppers Marketing Automation Platform 70

The Marketing Journal

JANUARY 7, 2025

As some business executives know, “The Quest for Good” is a roadmap for the evolution of businessa shift from traditional corporate practices toward a deeper engagement with societal needs.

Marketers 52

Marketers Marketing Branding B2C 52