Aspiration Marketing

MAY 20, 2024

Industrial automation is absolutely essential for businesses of all shapes and sizes. Automation can be utilized in many ways by companies of all sizes. As the cost to automate has come down over the years, even smaller companies are able to benefit from its use. Industrial automation parts are more affordable than ever these days, and it is likely that you can add automation to your company with ease.

Market Trends 201

Market Trends Marketers Marketing Marketing Strategy 201

Social Media Examiner

MAY 20, 2024

Wondering how other marketers are using social media? Want to be sure your strategy is headed in the right direction? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report. How Are Marketers Using […] The post 2024 Social Media Marketing Industry Report appeared first on Social Media Examiner.

Social Media Marketing 132

Social Media Marketing Marketers Marketing Marketing Plan 132

Martech

MAY 20, 2024

Marketers today face a perfect marketing storm, battered by conflicting forces. They’re bombarded with data, pressured for immediate results and expected to navigate an increasingly cynical consumer landscape. But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team.

Branding 129

Branding Thought Leadership Manufacturing Marketers 129

Buffer Marketing

MAY 20, 2024

A few years ago, LinkedIn was my strongest marketing channel for my job search coaching business, Recruit the Employer , and I had amassed over 40,000 followers. But then I got a full-time job and put my business — and my social media presence — on pause.  When I decided to relaunch my company this year, I knew returning to LinkedIn would be part of my social media marketing strategy.

Energy 122

Energy Social Media Marketing Branding Place 122

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Search Engine Land

MAY 20, 2024

We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites obliterated by Google in recent months. In a new interview, Pichai discussed concerns about Google hurting websites and businesses, as well as the future of Search, content and the web. ‘These are disruptive moments.’

Transform 122

Transform User-Generated Food Customer 122

Martech

MAY 20, 2024

Another Google Analytics 4 migration project deadline is fast approaching, and this deadline is hard set. On July 1, Google will delete all historical data from Universal Analytics properties. This deadline also affects Analytics 360 customers. With little more than one month until the deadline, if you have not done so by now, your organization needs to prioritize archiving your historical data.

Analytics 121

Analytics Customer Marketing Marketers 121

Search Engine Land

MAY 20, 2024

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight.

Gen Z 118

Gen Z SEO Millennials Energy 118

Martech

MAY 20, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Customer loyalty 114

Customer loyalty Marketing Automation Platform User-Generated CRM 114

Search Engine Land

MAY 20, 2024

Google is afraid of being left behind and thinks the solution is to put AI in everything – regardless of whether users want or need it. That’s according to a LinkedIn post by Scott Jenson, a former Google employee of more than 15 years who left his role as a part-time senior UX designer last month. Why we care. Google is rapidly losing the trust of users, SEOs, advertisers , brands and content creators in its relentless AI push – even though AI is clearly not yet able to deliver on its pot

SEO 108

SEO Advertisers Advertising Product 108

Martech

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.

Copywriting 111

Copywriting Analytics User-Generated Retail 111

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

MAY 20, 2024

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain. Getting the “It's a great book, you did it!” email from my publisher was a high I hope I'll never forget. I thought all the hard work was over after that. What a sucker I was. Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer).

Promotion 107

Promotion Marketers Marketing Transform 107

Quikly

MAY 20, 2024

Which text marketing trends do retail and restaurant brands need to pay attention to today? And how can they leverage those trends to best capture attention and drive sales? We at Quikly hosted a webinar to explore the answers to these questions.

Market Trends 104

Market Trends Retail Marketers Marketing 104

Search Engine Land

MAY 20, 2024

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly useful for content ideation, with customer fit and value at the heart of the process (as it should be). To help you put this into practice, take a copy of this templated worksheet and use it each time you need to generate some more ideas.

SEO 102

SEO Non-Profit Energy Finance 102

SocialPilot

MAY 20, 2024

Facebook has given word-of-mouth marketing a whole new meaning. One of the prominent evidence of this is the Facebook Reviews feature. Facebook Reviews are gold. They influence 44% of consumers in their decision-making. They also make up 19% of customer reviews , which is a big number. But the question is, how to get reviews on Facebook? Just like Google Reviews, Facebook Reviews pack a serious punch in the world of digital word-of-mouth marketing.

User-Generated 96

User-Generated Promotion Customer Branding 96

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

MAY 20, 2024

OpenAI didn’t launch its much-rumored ChatGPT Search product last week. Or did it? Has OpenAI quietly launched an early version of ChatGPT Search, as part of the GPT-4o rollout? ChatGPT (the free 4o version) now tells you the sites it is searching to provide its AI-generated answers and crawls and summarizes webpages. And the websites it lists aren’t hallucinations.

Product 89

Product SEO 89

Martech

MAY 20, 2024

MarTech.org has defined a CDP as follows. “Customer data platforms ( CDP ) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.” That’s a good definition, but it leaves a lot unsaid.

CRM 78

CRM Retail Analytics Fashion 78

Search Engine Land

MAY 20, 2024

Since its inception in 2015, the Search Engine Land Awards have recognized exceptional marketers on an annual basis — showcasing outstanding work, providing well-earned exposure in coverage and interviews, and bestowing upon them the highest honor in search. But the road between deciding to begin an application and winning the award can be a long one.

Transform 81

Transform SEO Analytics Marketing Strategy 81

ConsumerTalk

MAY 20, 2024

Unlock the future of consumer goods with insights from the Sweets & Snacks Expo 2024: trends, innovation, and health and wellness.

Health 59

Health 59

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

MAY 20, 2024

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference. Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways.

Copywriting 79

Copywriting Analytics User-Generated Retail 79

Customers.ai

MAY 20, 2024

Editor’s note: This article was updated on May 20, 2024, to reflect the updated timeline from Gmail and Yahoo Mail regarding enforcement of 2024 policies. In October 2023, Google and Yahoo announced their new bulk sender rules. These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives.

Outbound Marketing 52

Outbound Marketing Email Marketing Customer Journey Promotion 52

Sachs Marketing Group

MAY 20, 2024

Local SEO for multiple locations boosts a business’s visibility by optimizing each branch for local search results. This targeted approach ensures each location appears prominently in local searches, attracting more local customers. Businesses can reach a broader audience by enhancing their online presence through consistent NAP details, localized content, and Google Business Profiles, driving growth and scaling their visibility effectively.

SEO 52

SEO Management Analytics Digital Marketing 52

Zumvu

MAY 20, 2024

With the advent of e-commerce, manufacturers have unprecedented opportunities to expand their reach, streamline their operations, and enhance profitability.

Manufacturing 52

Manufacturing 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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