Wed.Apr 02, 2025

article thumbnail

How to Integrate Buyer Personas into Your Sales Process

Aspiration Marketing

Studies have shown that 71% of companies that exceed revenue and lead goals have documented buyer personas. However, many businesses still struggle with effectively incorporating these valuable insights into their sales strategies, leading to missed opportunities and inefficient resource use. By aligning your sales strategies with a deep understanding of your ideal customer, you can achieve higher conversion rates, improve sales efficiency, and foster stronger customer relationships.

Customer 191
article thumbnail

What is User-generated Content (UGC)? Essentials for a Soaring Strategy

Hubspot Marketing

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, Uh, what is UGC? For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interactive email is the game changer brands can’t ignore

Martech

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.

article thumbnail

How to Edit TikTok Videos: Tips to Create Content That Stops The Scroll

Buffer Marketing

TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.

article thumbnail

The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

article thumbnail

5 steps to creating thought leadership that opens doors

SmartBrief - Marketing

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.

article thumbnail

5 ways to help your B2B organization succeed with AI agents

Martech

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.

More Trending

article thumbnail

Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.

article thumbnail

Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy

Orbit Media Studios

By Andy Crestodina Your website isnt just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness.

article thumbnail

Why your marketing isn’t working — and how an audit can help fix it

Martech

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. In short, tactics without strategy are just guesswork. Developing scalable and measurable strategies may sound straightforward, but where do you begin?

CRM 71
article thumbnail

How to Add Google Reviews to Shopify Website (Easy Methods)

SocialPilot

Imagine walking into a store you’ve never visited before. What’s the first thing you do? You might look around for signs of credibility, like some certificates on the wall, testimonials from satisfied customers, or perhaps a friendly nod from the shopkeeper. In the digital world, this trust-building exercise is no different. About 75% of people read online reviews and research businesses, before actually buying from them.

article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

Using AI for content research: Dos and don'ts

Welcome Software

Want to get a quick round-up of some obscure topic? Ask AI. Want to come up with some basic interview questions without thinking too hard? Ask AI. Want to get all the necessary content research for your next post at your fingertips? Yep, you can ask AI. AI is transforming content research, along with how we do marketing generally. Here are all the dos and don'ts of using AI for content research (including common mistakes you're definitely guilty of): Dos: How to use AI for content research Topi

article thumbnail

Best AI Prompt Generators for Creating Effective AI Prompts

Zumvu

Artificial intelligence (AI) is quickly expanding its applications across a wide range of fields as it keeps growing. Among the most revolutionary inventions is the creation of prompt generators with AI.

98
article thumbnail

The Metrics That Actually Drive Growth

yorCMO

Discover how aligning sales and marketing teams with the right metrics (CAC, LTV, ROMI) drives growth and learn actionable strategies.

article thumbnail

Agentic AI: Transforming CRM and Revenue Operations

Six & Flow

From asking Alexa the weather to using ChatGPT to brainstorm ideas, AI has wormed its way into our daily lives. And now, it's poised to transform the world of CRM and revenue operations. Forget incremental tweaks and data hygiene projects Agentic AI is here to redefine how CRMs work for you.

article thumbnail

Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.