Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. AI creates brand assets at scale, offering speed and efficiency. However, it also introduces new risks. Here’s how it changes guardrails and governance and what to do about it. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations.

Branding 110

Branding Copywriting Law Marketing Ethics 110

Hubspot Marketing

JANUARY 3, 2025

As Wizs Head of Marketing Tom Orbach says, Mini tools are 10x more powerful than free trials. For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are now giving away mini software tools entirely for free.

Finance 101

Finance Marketing Marketers Promotion 101

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. Mavely has a network of more than 120,000 creators who the company says drove more than $1 billion in gross merchandising volume for more than 1,400 major brands, including Nike, Anthropologie, Lululemon, Macy’s, Old Navy and Adidas.

Influencer Marketing 108

Influencer Marketing Marketing Marketers Analytics 108

The CMO Survey

JANUARY 3, 2025

The post CMOs Focus Less on Gathering Data for a Cookieless Future appeared first on The CMO Survey.

CMO 100

CMO 100

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketers

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. But veteran event professionals know success lies in the details and building flexibility into your budget from the start. “Put your whole wish list in there from the beginning,” said Kristene Hentz, an event planner at One

Logistics 99

Logistics Food Entertainment Finance 99

The CMO Survey

JANUARY 3, 2025

The post Marketing And Housing Trends To Watch For 2025 appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

CopyBlogger

JANUARY 3, 2025

You may have already tried without success many of the common strategies to find clients as a freelancer, Continue Reading The post How To Find Clients As a Freelancer, Coach, or Entrepreneur appeared first on Copyblogger.

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Customers.ai

JANUARY 3, 2025

Youve got traffic. Youve got products. But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. And its a must! Why? Because people arent just hopping on your site and making a purchase. 81% of shoppers research online before making a purchase.

Customer 52

Customer eCommerce Shipping Customer Journey 52

Martech

JANUARY 3, 2025

CTV and streaming are changing the way viewers watch their favorite shows. The exclusive NFL stream on Netflix this Christmas averaged over 30 million viewers for each game in the double-header. (The top game of the previous years Christmas triple-header averaged 29 million and change on CBS.) Last year was the first year ad spend on digital video was projected higher than linear TV.

Advertising 67

Advertising Advertisers CMO Entertainment 67

Marketing Sherpa

JANUARY 3, 2025

On December 16th,I presented the Decision Catalysts webinar to the SCORE Jacksonville audience in a live event hosted by Hugh McLean. We are providing a replay of that webinar to you right here. Here are some FREE resources that we hope you find helpful after watching the webinar replay.

Customer 70

Customer Marketing Marketers Transform 70

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Use Insider

JANUARY 3, 2025

Braze and CleverTap are two of the leading customer engagement and retention platforms. Theyre strong in areas like mobile marketing with support for channels like SMS, WhatsApp, email, in-app messaging, and others. They also offer similar tools for building automated flows and omnichannel campaigns. Despite these similarities, each platform has its unique benefits and limitations.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

Unbounce

JANUARY 3, 2025

/ A/B Testing The ultimate guide to ecommerce A/B testing: Expert tips, tools and examples By Josh Gallant. Updated on January 3, 2025. 14 min read Ever found yourself clicking on a promising ad only to be met with a landing page that just didnt live up to the hype? Its like being excited for a movie and ending up in a theater with a screen thats too small and sound thats out of sync.

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Six & Flow

JANUARY 3, 2025

Artificial Intelligence (AI) has quickly become a reality thats reshaping businesses across the globe. One area where AI is making waves is in Customer Relationship Management (CRM). From improved efficiency to deeper customer insights, AI-driven CRM tools like HubSpot AI are changing the game for businesses of all sizes. But how, exactly? Thats what were here to explore.

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CRM Management Customer 52

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. When coupled with the right hashtag, these holidays provide businesses with a good opportunity to reach a like-minded crowd. Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations.

Food 90

Food Health Law Non-Profit 90

Advertiser: ZoomInfo

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

Transform

Use Insider

JANUARY 3, 2025

Braze and MoEngage offer many similar products for data-driven markets looking to engage, convert, and retain customers. For example, both platforms support channels like email, push notifications, SMS, and WhatsApp. Teams can use them to build automated flows and complex omnichannel campaigns across these touchpoints via intuitive customer journey builders.

Customer Journey 52

Customer Journey User-Generated eCommerce Price 52