Backlinko
JULY 19, 2024
Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results.
Search Engine Land
JULY 19, 2024
Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start displaying an interstitial page for a percentage of existing links notifying your users that the link will no longer be supported after August 25th,
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Martech
JULY 19, 2024
Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost.
Search Engine Land
JULY 19, 2024
In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP. This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search. The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of Google searches end without a click , with nearly 30% of clicks getting directed toward Google-owned assets like images, videos and social prof
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Content Marketing Institute
JULY 19, 2024
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Search Engine Land
JULY 19, 2024
Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JULY 19, 2024
Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure ) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a controversial take. Most recently, I posted this on LinkedIn: I think the comment-to-like ratio tells the story of how well it was received.
Martech
JULY 19, 2024
There’s a comforting truth to the adage, “Good things come to those who wait.” But waiting often feels synonymous with missing out. Passive waiting offers little in today’s fast-paced world. The key lies in planting seeds. This is about taking action while acknowledging the role of time. Not all seeds will flourish; some may wither and success is never guaranteed.
Hubspot Marketing
JULY 19, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve been an inclusive marketing strategist and consultant for seven years. My entry into this space was heavily influenced by my lifelong experiences as a frustrated consumer. Several components of my identity make me different from what is often considered to be "mainstream.
Martech
JULY 19, 2024
Business is a little sluggish for a number of martech vendors. They will tell you so themselves (just keep reading). Put the blame on interest rates. Put the blame on the well of VC money that is running pretty dry. Put the blame on pandemic-era spending sprees, during which many companies filled in the gaps in their tech stacks. But save some blame for a maturing market.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Search Engine Land
JULY 19, 2024
Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.
Martech
JULY 19, 2024
Salesforce’s Marc Benioff believes that 2025 will be the year of Data Cloud. In one sense, this might be seen as celebrating the end (or nearing the end) of a very long journey. Salesforce tried to create a viable CDP, under various names, for at least five years. And now we have Data Cloud, threading together data from across the Salesforce suite (Marketing Cloud, Sales Cloud, Service Cloud), able to pull data from external sources and, perhaps most significantly, able to reach into data
Duct Tape Marketing
JULY 19, 2024
Transform Your Leadership: The Power of Thoughtfully Fit written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Darcy Luoma, an expert on leadership and personal development. Author of Thoughtfully Fit® and Certified Speaking Professional, Darcy Luoma is a highly sought-after coach and speaker who has worked with over five hundred organizations in forty-eight industries to create
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